{"id":51933,"date":"2017-07-26T00:00:00","date_gmt":"2017-07-26T00:00:00","guid":{"rendered":"http:\/\/www.fondazionepirelli.org\/fondazione-pirelli\/the-factory-among-cherry-trees-the-sounds-of-the-factory-for-festival-mito-settembremusica\/"},"modified":"2022-04-21T16:38:09","modified_gmt":"2022-04-21T15:38:09","slug":"the-factory-among-cherry-trees-the-sounds-of-the-factory-for-festival-mito-settembremusica","status":"publish","type":"post","link":"https:\/\/www.fondazionepirelli.org\/en\/activities\/the-factory-among-cherry-trees-the-sounds-of-the-factory-for-festival-mito-settembremusica\/","title":{"rendered":"&#8220;The Factory among Cherry trees&#8221;. The sounds of the factory for Festival MITO SettembreMusica"},"content":{"rendered":"<p>Music returns to the factory with the new edition of the <strong>Festival MITO SettembreMusica<\/strong>, set to take place this year from 3rd to 21st September, consolidating the partnership with Pirelli now a decade old &#8211; since it began in 2007 &#8211; which is part of the relationships between the business world and the world of culture, a rapport that has always been promoted by Pirelli who has backing initiatives in the artistic, cultural and training spheres.<\/p>\n<p>The theme this year is dedicated to nature, and it is addressed through the reworking of the sounds of the digital factory, from the Pirelli industrial pole in Settimo Torinese, through the performance of the opera entitled <em>Il Canto della Fabbrica (The Factory&#8217;s Song),<\/em>a composition commissioned by the Pirelli Foundation from the composer and violinist Francesco Fiore and specifically devised for the violin of Maestro Salvatore Accardo accompanied by the Maestro&#8217;s Italian Chamber Orchestra and with the violin played by Laura Gorna, who is to be the first to perform it during the Festival MITO with two concerts, in Milan and Turin, entitled &#8220;La Fabbrica tra i Ciliegi&#8221; (The Factory among Cherry trees).<\/p>\n<p>Two appointments: the first in Milan on 7th September at the Studio Melato theatre and the second on 8th September inside the Pirelli factory in Settimo Torinese. This confirms the bond between the workplace and music venues, an experience which has already been made in the past, as one of the expressions of that <em>industrial humanism <\/em>that has distinguished Pirelli throughout history.<\/p>\n<p><strong>The partnership with the Festival <\/strong>dates back in fact to <strong>2007<\/strong>. With the 2010 edition of the Festival, music enters the factory: the old factory in <strong>Settimo Torinese<\/strong> hosted \u201cI Fiati di Torino\u201d, from the RAI Symphony Orchestra from Turin, for a <em>performance<\/em> based on music by Mozart, Bach and Beethoven, Berio and Gabrieli, Saglietti and Stravinskij before an audience of more than four hundred spectators.<\/p>\n<p>After the success of this edition, in 2011 musicians returned to the factory: this time the \u201cI Pomeriggi Musicali\u201d orchestra, directed by Maestro Luca Pfaff, in the refurbished facilities of the <strong>Settimo Torinese Industrial Pole<\/strong>. The programme envisaged the performance of pieces by Darius Milhaud, suite from the ballet \u201cLe boeuf sur le toit\u201d, Artur Honegger, \u201cPastoral d\u2019\u00e9t\u00e9\u201d, Manuel De Falla, suite from the ballet \u201cEl Amor Brujo\u201d, Igor Stravinskij, \u201cSuite no. 1 and no. 2 for small orchestra&#8221;.<\/p>\n<p>In September <strong>2014<\/strong>, the Turin Philharmonic Orchestra played in the facilities of the Settimo Torinese Industrial Pole. The musicians directed by Micha Hamel played the \u201cSymphony no.1 in C major\u00a0 op. 21\u201d and the \u201cSymphony no.7 in A major op. 92\u201d by Ludwig van Beethoven, to the applause of a thousand spectators. For <strong>\u201cLa Settima a Settimo\u201d<\/strong>, as usual, many Pirelli employees were among the crowd.<\/p>\n<p>Again in 2016, Pirelli hosted in the Auditorium of its<strong> Headquarters<\/strong> \u2013 built around the historic cooling tower of the <strong>Milan Bicocca<\/strong> plant \u2013 \u201cI figli di Beethoven\u201d (Beethoven&#8217;s children): the musicians of the \u201dAltus Trio\u201d performed the \u201cTrio in E-flat major op. 70 no. 2\u201d by Ludwig van Beethoven and the \u201cTrio in F major op. 80\u201d by Robert Schumann.<\/p>\n<p>For this year&#8217;s edition, the factory returns to playing the starring role not just as the stage backdrop but also as the inspiring muse for the new piece of music.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Music returns to the factory with the new edition of the Festival MITO SettembreMusica, set to take place this year from 3rd to 21st September, consolidating the partnership with Pirelli now a decade old &#8211; since it began in 2007 &#8211; which is part of the relationships between the business world and the world of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":54242,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[71,80],"tags":[240],"class_list":["post-51933","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-activities","category-events-and-guided-tours","tag-music-in-the-workplace"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>&quot;The Factory among Cherry trees&quot;. 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