{"id":51977,"date":"2017-03-15T00:00:00","date_gmt":"2017-03-15T00:00:00","guid":{"rendered":"http:\/\/www.fondazionepirelli.org\/fondazione-pirelli\/the-ages-of-the-skyscraper-becomes-a-permanent-exhibition\/"},"modified":"2022-04-21T16:39:20","modified_gmt":"2022-04-21T15:39:20","slug":"the-ages-of-the-skyscraper-becomes-a-permanent-exhibition","status":"publish","type":"post","link":"https:\/\/www.fondazionepirelli.org\/en\/activities\/the-ages-of-the-skyscraper-becomes-a-permanent-exhibition\/","title":{"rendered":"&#8220;The ages of the skyscraper&#8221; becomes a permanent exhibition"},"content":{"rendered":"<p><strong>&#8220;<a href=\"https:\/\/www.fondazionepirelli.org\/en\/activities\/the-pirelli-foundation-at-celebrations-for-the-the-ages-of-the-skyscraper-exhibition\/\" target=\"_blank\" rel=\"noopener noreferrer\">The ages of the skyscraper<\/a>&#8220;<\/strong> is to become a permanent exhibition, supported by the Regional Council of Lombardy and the Milan Triennale with the cooperation of the Pirelli Foundation to celebrate <strong>60 years since the first brick of the &#8220;Pirellone&#8221; tower was laid<\/strong>.<\/p>\n<p>The exhibition, first opened on <strong>25 May 2016<\/strong> and part of the <strong>26th World Expo<\/strong>, has been visited by more than <strong>13,000 people<\/strong>: a sign of the affection held for this important<strong> symbol of the city of Milan<\/strong>, leading to the decision to give the exhibition a permanent home across several floors of the Pirelli skyscraper while maintaining the selection of the most important milestones in the life of the building: its construction, the <strong>accident with an aircraft in 2002<\/strong> and its recent restoration.<\/p>\n<p>The contribution of the Pirelli Foundation was vital for the preparation of the first part of the exhibition, which features the building&#8217;s <strong>construction<\/strong> and the period in which the skyscraper was the <strong>headquarters for the Central Management of Pirelli<\/strong>.This section is now installed in front of the hall dedicated to the <strong>architect and designer of the building, <a href=\"https:\/\/www.fondazionepirelli.org\/archivio-storico\/bookreader\/pubblicazioni-e-riviste\/RivistaPirelli\/1951_6.html?q=Gio%20Ponti&amp;start=8&amp;lang=en#page\/8\/mode\/2up\" target=\"_blank\" rel=\"noopener noreferrer\">Gio Ponti<\/a><\/strong>. Among the documents selected by the <strong>Pirelli Historical Archive<\/strong> and reproduced in the exhibition are images taken from its <a href=\"https:\/\/www.fondazionepirelli.org\/archivio-storico\/fotografie\/search\/result.html?collanaName=%22grattacielo%20Pirelli%22&amp;lang=en\" target=\"_blank\" rel=\"noopener noreferrer\">rich bank of photographs<\/a> to reconstruct the various stages of construction: from the <strong>plaster of the first foundations<\/strong> to its<strong> grand opening<\/strong>, and also including the documentation of the <strong>interiors and exteriors<\/strong> of the building which are now available in our online archive . You can also enjoy reproductions of selected covers from the &#8220;Pirelli&#8221; magazine (1955, 1958 and 1959) and the catalogue &#8220;La moda e il grattacielo&#8221; (Fashion and the skyscraper&#8221;), featuring the photography of <strong>Ugo Mulas<\/strong> and layout by <strong>Bob Noorda<\/strong>. Visitors are accompanied throughout the exhibition by quotes from an article by <strong>Dino Buzzati<\/strong> published in the \u201cPirelli\u201d magazine in 1970, &#8220;<a href=\"https:\/\/www.rivistapirelli.org\/en\/selezione_antologica\/piccole-storie-del-grattacielo\/\" target=\"_blank\" rel=\"noopener noreferrer\">Piccole storie del grattacielo<\/a>&#8221; (Short skycraper stories).<\/p>\n<p>Information on how to access the exhibition at the skyscraper will be available on the website of the Lombardy Region in the next few months.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;The ages of the skyscraper&#8220; is to become a permanent exhibition, supported by the Regional Council of Lombardy and the Milan Triennale with the cooperation of the Pirelli Foundation to celebrate 60 years since the first brick of the &#8220;Pirellone&#8221; tower was laid. The exhibition, first opened on 25 May 2016 and part of the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":51768,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[71,81],"tags":[164],"class_list":["post-51977","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-activities","category-partnerships","tag-industrial-architectures"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>&quot;The ages of the skyscraper&quot; becomes a permanent exhibition - Fondazione Pirelli<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fondazionepirelli.org\/en\/activities\/the-ages-of-the-skyscraper-becomes-a-permanent-exhibition\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&quot;The ages of the skyscraper&quot; becomes a permanent exhibition - Fondazione Pirelli\" \/>\n<meta property=\"og:description\" content=\"&#8220;The ages of the skyscraper&#8220; is to become a permanent exhibition, supported by the Regional Council of Lombardy and the Milan Triennale with the cooperation of the Pirelli Foundation to celebrate 60 years since the first brick of the &#8220;Pirellone&#8221; tower was laid. 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