{"id":51997,"date":"2017-01-16T00:00:00","date_gmt":"2017-01-16T00:00:00","guid":{"rendered":"http:\/\/www.fondazionepirelli.org\/fondazione-pirelli\/pirelli-in-100-pictures-beauty-innovation-manufactoring\/"},"modified":"2022-04-21T16:40:44","modified_gmt":"2022-04-21T15:40:44","slug":"pirelli-in-100-pictures-beauty-innovation-manufacturing","status":"publish","type":"post","link":"https:\/\/www.fondazionepirelli.org\/en\/activities\/pirelli-in-100-pictures-beauty-innovation-manufacturing\/","title":{"rendered":"Pirelli in 100 pictures. Beauty, Innovation, Manufacturing"},"content":{"rendered":"<p>From\u00a0<strong>18 January 2017<\/strong>\u00a0to 1 May 2017, the Archimede Library in Settimo Torinese will host the exhibition entitled \u201c<strong>Pirelli in 100 Pictures. Beauty, Innovation, Manufacturing<\/strong>\u201d. The exhibition \u2013 curated by \u00a0<strong>Fondazione Pirelli\u00a0<\/strong>\u2013 is promoted and organised by <strong>Comune di Settimo Torinese<\/strong>\u00a0with the contribution of\u00a0<strong>Pirelli<\/strong>\u00a0and Fondazione ECM (Esperienze di Cultura Metropolitana) and is sponsored by \u00a0<strong>Regione Piemonte<\/strong> and \u00a0<strong>Citt\u00e0 Metropolitana di Torino<\/strong>.<\/p>\n<p>The exhibition traces over 140 years of corporate history through the materials of the Historical Archive preserved by Fondazione Pirelli and focuses on the many aspects of the Pirelli world: factory workers, technology, new product research, relationships with art and innovative communications, motorsports and the famous calendar. It is also the opportunity to present first pictures of a new project taken inside the Pirelli Industrial Hub in Settimo Torinese by great German photographer \u00a0<strong>Peter Lindbergh<\/strong>, author of the 2017 Pirelli Calendar, to the general public.<\/p>\n<p>The exhibition develops through six sections. \u201c<strong>Una P lunga oltre 140 anni<\/strong>\u201d (a P over 140 years long) traces the history of Pirelli through pictures of factories and products: from the first plant in the outskirts of Milan to the first international exhibitions, illustrated catalogues and the covers of the \u201c<strong>Pirelli\u201d magazine; \u201cLa fabbrica degli artisti<\/strong>\u201d (the factory of artists) presents some of the many opportunities that painters and photographers have taken to express their art and tell about the world of factories and manufacturing; \u201c<strong>Si va che \u00e8 un incanto<\/strong>\u201d (it runs like a charm) documents the daily challenges that Pirelli has tackled in the racing world since 1907; \u201c<strong>Una Musa tra le ruote\u201d<\/strong>\u00a0(a muse in the wheels) focuses on the relationships between Pirelli and the arts since the beginning of its history from the earliest artist advertising campaigns to illustrations; \u201c<strong>Elogio della Bellezza<\/strong>\u201d (celebration of beauty) is a line-up of the female icons that introduces visitors to the last section dedicated to the \u00a0<strong>Pirelli Calendar<\/strong> that since 1964 has attracted some of the most important names in photography. The most recent was German master Peter Lindbergh, who took a number of enthralling and powerful photographs in the factory in Settimo in preparation for the 2017 Pirelli Calendar. Those pictures have become a project in their own right and are presented in preview to the general public in the \u201cPirelli in 100 Pictures. Beauty, Innovation, Manufacturing\u201d exhibition.<\/p>\n<p>The \u201cPirelli in 100 Pictures. Beauty, Innovation, Manufacturing\u201d exhibition is further confirmation of the importance of \u00a0<strong>culture<\/strong>\u00a0as a tool for driving development, social cohesion and integration in addition reasserting the bond between culture and employment in Settimo Torinese. For Pirelli, in particular, the exhibition follows in the wake of the many activities which have been organised and held in Settimo by the company and by Fondazione Pirelli.<\/p><p>PIRELLI IN 100 PICTURES.<br \/>\nBEAUTY, INNOVATION, MANUFACTURING<br \/>\nSettimo Torinese, Biblioteca Archimede<br \/>\nPiazza Campidoglio 50<br \/>\n18 January 2017 \u2013 1 May 2017<\/p>\n","protected":false},"excerpt":{"rendered":"<p>From\u00a018 January 2017\u00a0to 1 May 2017, the Archimede Library in Settimo Torinese will host the exhibition entitled \u201cPirelli in 100 Pictures. Beauty, Innovation, Manufacturing\u201d. The exhibition \u2013 curated by \u00a0Fondazione Pirelli\u00a0\u2013 is promoted and organised by Comune di Settimo Torinese\u00a0with the contribution of\u00a0Pirelli\u00a0and Fondazione ECM (Esperienze di Cultura Metropolitana) and is sponsored by \u00a0Regione Piemonte [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":67696,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[71,82],"tags":[],"class_list":["post-51997","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-activities","category-exhibitions"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pirelli in 100 pictures. 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The exhibition \u2013 curated by \u00a0Fondazione Pirelli\u00a0\u2013 is promoted and organised by Comune di Settimo Torinese\u00a0with the contribution of\u00a0Pirelli\u00a0and Fondazione ECM (Esperienze di Cultura Metropolitana) and is sponsored by \u00a0Regione Piemonte [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.fondazionepirelli.org\/en\/activities\/pirelli-in-100-pictures-beauty-innovation-manufacturing\/\" \/>\n<meta property=\"og:site_name\" content=\"Fondazione Pirelli\" \/>\n<meta property=\"article:published_time\" content=\"2017-01-16T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-04-21T15:40:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wpsite-assets.fondazionepirelli.org\/wp-content\/uploads\/2019\/05\/03134854\/pirelli_in_cento_immagini_articolo-e1569334936891.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"338\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"fondadmin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"fondadmin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.fondazionepirelli.org\/en\/activities\/pirelli-in-100-pictures-beauty-innovation-manufacturing\/\",\"url\":\"https:\/\/www.fondazionepirelli.org\/en\/activities\/pirelli-in-100-pictures-beauty-innovation-manufacturing\/\",\"name\":\"Pirelli in 100 pictures. 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