{"id":52717,"date":"2018-06-16T00:00:00","date_gmt":"2018-06-16T00:00:00","guid":{"rendered":"http:\/\/www.fondazionepirelli.org\/fondazione-pirelli\/alfredo-binda-cyclist-and-journalist-for-pirelli-magazine\/"},"modified":"2022-04-21T15:07:49","modified_gmt":"2022-04-21T14:07:49","slug":"alfredo-binda-cyclist-and-journalist-for-pirelli-magazine","status":"publish","type":"post","link":"https:\/\/www.fondazionepirelli.org\/en\/activities\/stories-from-world-of-pirelli\/alfredo-binda-cyclist-and-journalist-for-pirelli-magazine\/","title":{"rendered":"Alfredo Binda, Cyclist and Journalist for Pirelli Magazine"},"content":{"rendered":"

As it follows the 2018 Giro Ciclistico d\u2019Italia Under 23 race<\/strong> \u2013 which ended with the crowning of the champion in the Pirelli White Jersey on Saturday 16 June in C\u00e0 del Poggio, in the province of Treviso \u2013 the \u201cStories from the World of Pirelli<\/strong>\u201d section goes back in time to look at another great event devoted to young amateur cyclists on their way towards their great leap towards professionalism: the Gran Premio Pirelli<\/strong><\/a>. The brainchild of a former cycling champion, Alfredo Binda<\/strong>, the first Gran Premio Pirelli was held in 1949<\/strong> and it was clear from its instant success that there would be others in the following years. \u201cI\u2019m forty-nine now and I\u2019m one of the old-timers, but if I were thirty years younger, I can assure you I\u2019d race in the Gran Premio Pirelli even on flat tyres\u201d, said Binda in 1951<\/strong> in one of the many interviews<\/a> he gave to Pirelli<\/em> magazine.<\/p>\n

\u201cThe G.P.P. is just three years old, but it\u2019s already a classic. I\u2019d say it\u2019s the Milano-Sanremo <\/strong>of amateurs.\u201d Alfredo Binda had particular reason to be proud, considering that a good number of foreign cyclists were taking part for the first time in the Gran Premio that year. Moving further into the 1950s, the Gran Premio Internazionale Pirelli became the top race that all young cyclists in Europe aspired to<\/strong>. \u201cThere are so few occasions when we can pit our amateurs against those of other countries\u201d, wrote Giuseppe Ambrosini<\/strong> in an article published in Pirelli<\/em> magazine in October 1952, \u201cthat we can only be grateful to the great Milanese company for offering us such an important and magnificent opportunity.\u201d The journalist stressed how most of the merit for this success was due to Commendator Arturo Pozzo<\/strong>, the sales manager of Pneumatici Pirelli and the \u201cperfect director in terms of his managerial skills, always fired by a youthful sporting spirit\u201d. It was he who, way back in October 1948, had asked Alfredo Binda to come up with a good idea to revive cycling after the dismal years of the war, saying that he \u2013 and Pirelli \u2013 would certainly give him their support.<\/p>\n

On the evening of 10 October 1955<\/strong>, Arturo Pozzo died suddenly at the age of sixty-six. On the previous day, he had awarded Sante Ranucci<\/strong> his prize at the Velodromo Vigorelli<\/strong> in Milan as winner of the 7th Gran Premio Pirelli<\/strong>. The event was struck a terrible blow by the death of Pozzo, who had invented it seven years previously together with Binda, but another two races were put on, with the Arturo Pozzo Trophy<\/strong> designed by the architect-designer Roberto Menghi<\/strong> being awarded in the 1956 race. The final round of the 9th Gran Premio Ciclistico Internazionale Pirelli<\/strong>, held on 22 September 1957<\/strong>, saw the victory of a young Veneto cyclist, Federico Galeaz<\/strong>. The brains behind the Gran Premio Pirelli had been Arturo Pozzo, but the brawn was certainly the cyclist Alfredo Binda. The champion from Cittiglio \u2013 a little village in Valcuvia, above Varese \u2013 had the task of bringing to an end an era and, in an article entitled \u201cNine years with young people<\/a>\u201d for Pirelli<\/em> magazine no. 6 of November 1957, he recalled that \u201cthe champions applauded by the public all come from the ranks of unknown amateurs: peasants, mechanics, apprentices, or just simple lads without a job but with a great passion for cycling\u2026 Amateurs still race without any prospects of immediate reward and, when they collapse from exhaustion, they quite simply remove their race number from their jerseys and go back home, riding hundreds more miles on their bicycles\u2026 But this year I saw a particularly combative spirit in all these young people. They have changed the face of our cycling rapidly, with their refreshing, youthful impetuousness.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

As it follows the 2018 Giro Ciclistico d\u2019Italia Under 23 race \u2013 which ended with the crowning of the champion in the Pirelli White Jersey on Saturday 16 June in C\u00e0 del Poggio, in the province of Treviso \u2013 the \u201cStories from the World of Pirelli\u201d section goes back in time to look at another […]<\/p>\n","protected":false},"author":1,"featured_media":53607,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68],"tags":[248,356,183],"class_list":["post-52717","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stories-from-world-of-pirelli","tag-racing","tag-rubrica-en","tag-sport-en"],"acf":[],"yoast_head":"\nAlfredo Binda, Cyclist and Journalist for Pirelli Magazine - Fondazione Pirelli<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fondazionepirelli.org\/en\/activities\/stories-from-world-of-pirelli\/alfredo-binda-cyclist-and-journalist-for-pirelli-magazine\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Alfredo Binda, Cyclist and Journalist for Pirelli Magazine - 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