{"id":52754,"date":"2018-05-04T00:00:00","date_gmt":"2018-05-04T00:00:00","guid":{"rendered":"http:\/\/www.fondazionepirelli.org\/fondazione-pirelli\/pirelli-toys-in-the-1950s-from-pigomma-to-the-rempel-patent\/"},"modified":"2022-04-21T15:21:49","modified_gmt":"2022-04-21T14:21:49","slug":"pirelli-toys-in-the-1950s-from-pigomma-to-the-rempel-patent","status":"publish","type":"post","link":"https:\/\/www.fondazionepirelli.org\/en\/activities\/stories-from-world-of-pirelli\/pirelli-toys-in-the-1950s-from-pigomma-to-the-rempel-patent\/","title":{"rendered":"Pirelli Toys in the 1950s: From Pigomma to Rempel"},"content":{"rendered":"<p>The sixth issue in <strong>1952<\/strong> of <strong><em>Pirelli. Rivista di informazione e di tecnica<\/em><\/strong> contained an article by <strong>Franco Vegliani<\/strong> under the heading \u201c<a href=\"https:\/\/www.fondazionepirelli.org\/archivio-storico\/bookreader\/pubblicazioni-e-riviste\/RivistaPirelli\/1952_6.html?q=All%27inventore%20dei%20giocattoli&amp;start=33&amp;lang=en#page\/32\/mode\/2up\" target=\"_blank\" rel=\"noopener noreferrer\">The Title of Philosopher to the Inventor of the Toys<\/a>\u201d. This epithet, attributed to <strong>Bruno Munari<\/strong>, is a quotation from <strong>Pablo Picasso<\/strong>, who was asked if he knew who had created the famous Meo Romeo toy that he had on a shelf in his studio. The artist was probably alluding to the subtle intellect and great seriousness required when designing toys for children. But then he considered all children to be natural-born artists and that the difficult thing was to stay that way as adults.<\/p>\n<p>Bruno Munari was firmly convinced that children constitute the perfect public, because they know what they want and they have no preconceived ideas. He designed <strong>Meo Romeo<\/strong> the cat for <strong>Pigomma-Pirelli<\/strong> in <strong>1949<\/strong> and presented it in the pages of <a href=\"https:\/\/www.rivistapirelli.org\/en\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em>Pirelli<\/em> magazine<\/a> that year, in an article entitled \u201c<a href=\"https:\/\/www.rivistapirelli.org\/en\/selezione_antologica\/il-gatto-di-gommapiuma-ha-i-baffi-di-nailon\/\" target=\"_blank\" rel=\"noopener noreferrer\">The Foam Rubber Cat Has Nylon Whiskers<\/a>\u201d. The prototype of the toy was black, but it was made in reinforced <strong>foam rubber<\/strong> in various colours \u2013 white, yellow, grey, brown, and green. The foam rubber was soft and smooth, pleasant to the touch, and the metal wire that acted as a skeleton meant that children could make this animal adopt all sorts of positions, as though it were a real live animal missing just its voice.<\/p>\n<p>The 1952 article we mentioned by Vegliani introduced \u201c<strong>the Happy Pigomma Family<\/strong>\u201d which included not just Meo Romeo but also <strong>Disney<\/strong>\u2019s Pluto, <strong>Pagot<\/strong>\u2019s Pasqualina giraffe, <strong>Maggia<\/strong>\u2019s Patrizia doll and Bruno Munari\u2019s latest creation in reinforced foam rubber. This was <strong>Ziz\u00ec the monkey<\/strong>, which in <strong>1954<\/strong> earned the great Italian designer the first <strong>Compasso d\u2019Oro award<\/strong>, the longest-running prize for industrial design.<\/p>\n<p>There was a great focus on safe materials for toys during Bruno Munari\u2019s years as artistic director, and an article in <strong>1957<\/strong> introduced readers to the \u201c<a href=\"https:\/\/www.fondazionepirelli.org\/archivio-storico\/bookreader\/pubblicazioni-e-riviste\/RivistaPirelli\/1957_6.html?q=I%20giocattoli%20silenziosi&amp;start=59&amp;lang=en#page\/58\/mode\/2up\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>silent toys<\/strong><\/a>\u201d made by the <strong>Azienda Roma-Pirelli<\/strong> that were designed not just with technical and aesthetic criteria in mind, but also with <strong>educational and pedagogical objectives<\/strong>. The catalogue the following year included \u201c<strong>Rempel patent<\/strong>\u201d toys for young children: the patent dated from the early 1950s in Akron, where the toys were made by the Ukrainian sculptor Rempel \u2013 but Pirelli had already been making moulded and inflatable rubber toys, and playground balls, for over sixty years.<\/p>\n<p>Taking inspiration from these great lessons by the masters of design, for some years now <a href=\"https:\/\/www.fondazionepirelli.org\/en\/education\/pirelli-foundation-educational\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Pirelli Foundation Educational<\/strong><\/a> has been putting on educational courses for young people, encouraging them to use their imagination, for example, to design a new tyre tread or to create an advertising poster.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The sixth issue in 1952 of Pirelli. Rivista di informazione e di tecnica contained an article by Franco Vegliani under the heading \u201cThe Title of Philosopher to the Inventor of the Toys\u201d. This epithet, attributed to Bruno Munari, is a quotation from Pablo Picasso, who was asked if he knew who had created the famous [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":54990,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68],"tags":[242],"class_list":["post-52754","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stories-from-world-of-pirelli","tag-product-history"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pirelli Toys in the 1950s: From Pigomma to Rempel - Fondazione Pirelli<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fondazionepirelli.org\/en\/activities\/stories-from-world-of-pirelli\/pirelli-toys-in-the-1950s-from-pigomma-to-the-rempel-patent\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pirelli Toys in the 1950s: From Pigomma to Rempel - Fondazione Pirelli\" \/>\n<meta property=\"og:description\" content=\"The sixth issue in 1952 of Pirelli. Rivista di informazione e di tecnica contained an article by Franco Vegliani under the heading \u201cThe Title of Philosopher to the Inventor of the Toys\u201d. 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