{"id":52769,"date":"2018-04-10T00:00:00","date_gmt":"2018-04-10T00:00:00","guid":{"rendered":"http:\/\/www.fondazionepirelli.org\/fondazione-pirelli\/the-future-today\/"},"modified":"2019-09-23T10:28:22","modified_gmt":"2019-09-23T08:28:22","slug":"the-future-today","status":"publish","type":"post","link":"https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/the-future-today\/","title":{"rendered":"The future today"},"content":{"rendered":"

The generation of Millennials \u00a0addressed from the perspective of a production organisation faced with an important cultural change<\/em><\/p>

Adapting to change. And perhaps anticipating it. Those at the helm of a company know that the capacity to anticipate the market, to follow the changes in the external environment quickly, and to be in tune with it are some of the basic principles for the success of any production organisation. All this also applies to what are referred to as the Millennials<\/em>. According to some forecasts, by 2020, millennials will constitute more than a third of workers at global level.It is therefore to them companies must pay more attention.<\/p>\n

To do this, it is useful to read the book edited by Giulio Beronia<\/a> (Managing<\/em> Director<\/em> of HRC Millennials and with lengthy experience in studying and career guidance for youths), based on the consideration that every company will soon find itself having to define effective strategies to build more responsible relationships with young resources and value their characteristics.Hence a twofold endeavour: one addressed to the market and the other addressed to the inside of the business organisation.<\/p>\n

Looking more closely at a business organisation, Beronia thus thinks it is necessary to locate within the personnel organisation the figure of the Millennials friendly <\/em>i.e. a person who is capable of being on the same wavelength as this generation of young people in order to understand them, value them and attract them. This is no easy feat, and the book by Beronia tries to address this starting with an attempt to identify the same components of the Millennials <\/em>\u00a0and then moves on to an examination of the various tools available to understand them and become like them. The book therefore takes into consideration the key aspects related to the definition of future strategies for the management of cultural change and relationships with young people. All with special insights on topics such as talent management, digital innovation, the technological gap, roles within companies, the ability to welcome and so on. It is a cultural change that must be faced with this generation.<\/p>\n

The book provides many examples of companies who have already had dealings with Millennials <\/em>\u00a0(perhaps through programmes alternating between school and work), including Widiba Bank, Cassa di Risparmio di Cento, Fabbricadigitale, FS Italiane, Lindt & Spr\u00fcngli, RDS Radio Dimensione Suono, BNP Paribas Italy Group, Italo – NTV, Vodafone Italia. The book is written by several authors but it has a leitmotiv underpinning it throughout: the curious and positive approach to a generation of young men and women and then of adults who should be appreciated and therefore known well.<\/p>\n

A beautiful sentence by Italo Calvino at the beginning of the book gives you an idea of the level of attention that should be paid to this generation: “Sometimes one who thinks himself incomplete is merely young”.<\/p>

Millennials Effect. HR & NUove Generazioni (HR & New Generations)<\/strong><\/p>\n

Giulio Beronia<\/a> (edited by)<\/p>\n

Franco Angeli, 2018<\/p>","protected":false},"excerpt":{"rendered":"

The generation of Millennials \u00a0addressed from the perspective of a production organisation faced with an important cultural changeAdapting to change. And perhaps anticipating it. 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