{"id":52819,"date":"2018-01-18T00:00:00","date_gmt":"2018-01-18T00:00:00","guid":{"rendered":"http:\/\/www.fondazionepirelli.org\/fondazione-pirelli\/pirelli-all-you-need-for-skiing\/"},"modified":"2022-04-21T15:14:18","modified_gmt":"2022-04-21T14:14:18","slug":"pirelli-all-you-need-for-skiing","status":"publish","type":"post","link":"https:\/\/www.fondazionepirelli.org\/en\/activities\/stories-from-world-of-pirelli\/pirelli-all-you-need-for-skiing\/","title":{"rendered":"Pirelli: All You Need for Skiing"},"content":{"rendered":"<p>January is the time for\u00a0<strong>skis<\/strong>\u00a0and\u00a0<strong>skiers<\/strong>. An article entitled \u201c<a href=\"https:\/\/www.fondazionepirelli.org\/archivio-storico\/bookreader\/pubblicazioni-e-riviste\/RivistaPirelli\/1949_1.html?q=Gli%20accessori%20che%20fanno%20felici&amp;start=41&amp;lang=en#page\/40\/mode\/2up\" target=\"_blank\" rel=\"noopener noreferrer\">Accessories to Happiness<\/a>\u201d in the <strong>January 1949 issue of\u00a0<em>Pirelli\u00a0<\/em>magazine<\/strong> gave a truly imaginative definition of the skier: \u201ca main course and side dish: meat with a certain amount of vegetables [\u2026] that look nice and tasty \u2013 a skier\u2019s accessories need a number of qualities: they have to be practical, long-lasting, and compact, making them ideal not for the palate but for use.\u201d There are lots of<strong> accessories<\/strong> that can improve a skier\u2019s life \u2013 and they are all <strong>made of Pirelli rubber<\/strong>. The <strong>straps<\/strong> used to tie the skis, or to fasten the boots to the attachments, for example: \u201cwhich mustn\u2019t be a source of curses \u2013 which is what ice-hardened leather straps can so often be\u201d. If you don\u2019t want a stream of obscenities from the skier, just make them out of rubber.<\/p>\n<p>An article by\u00a0<strong>Nino Nutrizio<\/strong>, \u201c<a href=\"https:\/\/www.fondazionepirelli.org\/archivio-storico\/bookreader\/pubblicazioni-e-riviste\/RivistaPirelli\/1949_6.html?q=&amp;start=43&amp;lang=en#page\/42\/mode\/2up\" target=\"_blank\" rel=\"noopener noreferrer\">Cable Cars Have Opened the Doors of the Mountains<\/a>\u201d, also published in\u00a0<em>Pirelli<\/em>\u00a0magazine, in the <strong>December 1949 issue<\/strong>, had the same message: \u201cOnly those who have experienced the effort it takes when wearing gloves can appreciate these little things, which are so easy to use. It just takes a light pressure for the beauty of the snows to undo the rubber strap that ties skis and sticks together.\u201d The <strong>\u201cbeauty of the snows\u201d<\/strong> that Nutrizio refers to is a lovely blonde who appears in photos on the same page to promote another accessory that no modern skier can be without: <strong>ultra-light skiing sticks with grips and rings in indestructible Pirelli rubber<\/strong>. And it was the same classy blonde skier who brought 1949 to an end, interpreting the entire Pirelli line for skiers on the back cover of the last issue of that year. Together with her elastic straps and ski sticks, she also shows off a very practical <strong>Pirelli windcheater<\/strong>, as well, of course, as the <strong>Alpina rubber soles on her boots<\/strong>.<\/p>\n<p>In 1951, the skier changed and the \u201cbeauty of the snows\u201d made way for the \u201cski girl from Madesimo\u201d, but \u201c<a href=\"https:\/\/www.fondazionepirelli.org\/archivio-storico\/bookreader\/pubblicazioni-e-riviste\/RivistaPirelli\/1951_1.html?q=&amp;start=33&amp;lang=en#page\/32\/mode\/2up\" target=\"_blank\" rel=\"noopener noreferrer\">the allure of little comforts<\/a>\u201d stayed the same, as we read in the article by <strong>Vittorio Bonicelli<\/strong> for the December issue of\u00a0<em>Pirelli<\/em>\u00a0magazine. This tells of the countless opportunities that rubber offers the <strong>modern skier<\/strong>: \u201cMy gratitude also goes to the simple, modern devices that make it easy to carry skis and baggage on the roof of a car, without the excruciating struggle there used to be with a whole tangle of wet ropes that always came loose.\u201d Among others, no less a genius than Ingegner <strong>Carlo Barassi<\/strong> had worked in the development of the ski rack. His real day job was to design Pirelli tyres, but he just couldn\u2019t resist the joys of being an inventor. And so, between a Cinturato and a<strong>\u00a0BS3<\/strong>, Barassi also designed a<strong> futuristic ski rack in elastic fabric and foam rubber<\/strong>. With a\u00a0<strong>Pirelli-Kartell<\/strong>\u00a0patent, they were made for the Topolino cars of the time.<\/p>\n<p>This brings us to what was possibly the most important \u201caccessory\u201d for any skier: the car, which had to take them in absolute safety and as quickly as possible to the foot of the snow-covered slopes. It would be quite reasonable to think of the <a href=\"https:\/\/www.fondazionepirelli.org\/archivio-storico\/disegni-e-manifesti\/detail\/IT-PIRELLI-OA0001-0000003373\/bozzetto-pubblicita-del-pneumatico-inverno-pirelli-1.html?jsonVal={%22jsonVal%22:{%22startDate%22:%22%22,%22endDate%22:%22%22,%22fieldDate%22:%22dataNormal%22,%22_perPage%22:20,%22autoreAmbitoIco%22:%22Bob%20Noorda%22}}&amp;attachmentMisc=undefined&amp;lang=en\" target=\"_blank\" rel=\"noopener noreferrer\"><strong><em>Inverno<\/em> winter tyre<\/strong><\/a>\u00a0as a Pirelli product for skiers. In <strong>1958<\/strong> it replaced the old pre-war <em><strong>Artiglio<\/strong><\/em>, launching a line of special tyres for snow and ice. The advertising image for the Pirelli Inverno was created by the very young, but already well-established Dutch designer,\u00a0<a href=\"https:\/\/www.fondazionepirelli.org\/archivio-storico\/disegni-e-manifesti\/search\/result.html?query=&amp;oggettoIco=&amp;titoloIco=&amp;autoreAmbitoIco=Bob+Noorda&amp;descrizioneIco=&amp;startDate=&amp;endDate=&amp;campagnaIco=&amp;lang=en\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Bob Noorda<\/strong><\/a>. And lastly, should the motorist-skier imprudently be without the right tyres, no problem: here we have non-skid <strong>Pirelli chains<\/strong> with rubber tensioners. When used on a normal <em><strong>Stella Bianca<\/strong><\/em>, you can drive off even on snow and ice, without any unpleasant surprises. Filled with enthusiasm, skiers in the early 1950s rushed off to the snowy slopes to forget the previous years, with a \u201cmain course and side dish\u201d of Pirelli accessories.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>January is the time for\u00a0skis\u00a0and\u00a0skiers. An article entitled \u201cAccessories to Happiness\u201d in the January 1949 issue of\u00a0Pirelli\u00a0magazine gave a truly imaginative definition of the skier: \u201ca main course and side dish: meat with a certain amount of vegetables [\u2026] that look nice and tasty \u2013 a skier\u2019s accessories need a number of qualities: they have [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":54688,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68],"tags":[356,183],"class_list":["post-52819","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stories-from-world-of-pirelli","tag-rubrica-en","tag-sport-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pirelli: All You Need for Skiing - Fondazione Pirelli<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fondazionepirelli.org\/en\/activities\/stories-from-world-of-pirelli\/pirelli-all-you-need-for-skiing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pirelli: All You Need for Skiing - Fondazione Pirelli\" \/>\n<meta property=\"og:description\" content=\"January is the time for\u00a0skis\u00a0and\u00a0skiers. 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