{"id":52824,"date":"2018-01-04T00:00:00","date_gmt":"2018-01-04T00:00:00","guid":{"rendered":"http:\/\/www.fondazionepirelli.org\/fondazione-pirelli\/discovering-the-key-traces-left-by-vittorio-gregotti-on-the-urban-fabric-of-bicocca\/"},"modified":"2022-04-21T15:15:41","modified_gmt":"2022-04-21T14:15:41","slug":"discovering-the-key-traces-left-by-vittorio-gregotti-on-the-urban-fabric-of-bicocca","status":"publish","type":"post","link":"https:\/\/www.fondazionepirelli.org\/en\/activities\/discovering-the-key-traces-left-by-vittorio-gregotti-on-the-urban-fabric-of-bicocca\/","title":{"rendered":"Discovering the Key Traces Left by Vittorio Gregotti on the Urban Fabric of Bicocca"},"content":{"rendered":"<p>From the Pirelli Headquarters to the Bicocca University Campus and ending in the Padiglione d\u2019Arte Contemporanea (PAC) with the exhibition on the personality and work of the architect Vittorio Gregotti, on the occasion of his ninetieth birthday. These are the stages on the tour offered by the Pirelli Foundation and the University of Milano-Bicocca on the occasion of the anthological exhibition entitled <em>The Territory of Architecture: Gregotti e Associati 1953_2017 <\/em>(20 December 2017 to 11 February 2018).<\/p>\n<p>On <strong>Saturday 20 January<\/strong>,<strong> Saturday 27 January<\/strong>, and<strong> Saturday 10 February 2018<\/strong>, the public will be able to visit the Pirelli Headquarters \u2013 a contemporary interpretation of an industrial construction dating from the 1950s \u2013 and the adjacent architectural complex of the University of Milano-Bicocca (buildings U6, U7 and U12), built around from the former Pirelli Pneumatici and Pirelli Prodotti buildings.<\/p>\n<p>These two highly symbolic places exemplify a plan \u2013 dating back over thirty years and keenly championed by Pirelli and its then chairman, Leopoldo Pirelli \u2013 which introduced a new concept of urban planning based around obsolete industrial constructions. Beginning in 1985 after the signing of an agreement between Pirelli, the City of Milan and Regione Lombardia, the operation to redevelop an area of about a million square metres \u2013 known as the Bicocca Project \u2013 was carried out by Studio Gregotti Associati. The firm adopted an approach that would lead to full re-urbanisation of the area, and to the idea of a \u201ccity within the city\u201d, redesigning industrial Milan to comply with new functional criteria.<\/p>\n<p>The Pirelli Headquarters is the icon of the Bicocca Project: a huge glass and concrete cube that encases a tower, built in 1950, which was used for cooling water for the vulcanising machines. Just as it was a powerful symbol of twentieth-century industry, the tower has now become the emblem of a new industry, taking us into the third millennium. Measuring fifty metres per side, the glass wall that takes up the entire western facade of the Headquarters acts as a sort of opening onto a place of work, where new and old \u2013 or rather, new and truly ancient, considering the fifteenth-century Bicocca degli Arcimboldi \u2013 come together in the Bicocca district, now totally reshaped by the hand of Gregotti.<\/p>\n<p>Just a few metres \u2013 the width of Viale Piero e Alberto Pirelli \u2013 separate the Pirelli administrative centre from the U6 and U7 buildings, and from the Residenza delle Fontane (U12) of the University of Milano-Bicocca. The buildings are in a classic red-brick colour, which in the architect Gregotti\u2019s words \u201cintends to recall the industrial origins of the area, giving a sense of continuity, with the idea of the university as a place of work, even more than one of preparation\u201d. Joined by flying footbridges and looking out over the great Piazza dell\u2019Ateneo Nuovo, they are themselves at the forefront of the urban Bicocca Project, which aims to create an innovative cultural network in the northern area of the Metropolitan City of Milan. Together with Pirelli and other local agencies and companies, the University of Milano-Bicocca campus is promoting this wide-ranging project which \u2013 with the involvement of local residents \u2013 includes the creation of a centre that combines training, research, culture, and business.<\/p>\n<p><strong>On Tuesday, 30 January 2018<\/strong>, a conference at PAC with the Pirelli Foundation and the University of Milano-Bicocca will tell the story of the past, present, and future of the Bicocca Project. With Antonio Calabr\u00f2, director of the Pirelli Foundation, Cristina Messa, rector of the University of Milano-Bicocca, and Giampaolo Nuvolati, director of the Department of Sociology and Social Research of the University of Milano-Bicocca.<\/p>\n<p><strong>TOUR DATES<\/strong><\/p>\n<p><strong>Saturday 20 January, Saturday 27 January, Saturday 10 February 2018 <\/strong><\/p>\n<p><strong>10 a.m. (tour starts at the Pirelli Headquarters, Via Bicocca degli Arcimboldi 3) <\/strong><\/p>\n<p>Duration: about 2 hours<\/p>\n<p>Admission free, booking required, until all places are taken<\/p>\n<p>Groups of 25 people at a time<\/p><p>Info and bookings<\/p>\n<p>visite@fondazionepirelli.org<\/p>\n<p>Tel. +39 \u2013 0264423971<\/p>\n<p>At the end of the tour, University representatives will hand out coupons that, when given in at the PAC ticket office, give the bearers the right to a special reduced admission fee of \u20ac4 (instead of \u20ac8) to the <em>Gregotti e Associati 1953_2017 <\/em>exhibition.<\/p>\n<p><a href=\"\/\/wpsite-assets.fondazionepirelli.org\/wp-content\/uploads\/2017\/12\/17153743\/Progetto-Bicocca-STD.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Save the date<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>From the Pirelli Headquarters to the Bicocca University Campus and ending in the Padiglione d\u2019Arte Contemporanea (PAC) with the exhibition on the personality and work of the architect Vittorio Gregotti, on the occasion of his ninetieth birthday. These are the stages on the tour offered by the Pirelli Foundation and the University of Milano-Bicocca on [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":68326,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[71,80],"tags":[164,262],"class_list":["post-52824","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-activities","category-events-and-guided-tours","tag-industrial-architectures","tag-training-partnerships-with-universities-and-academies"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Discovering the Key Traces Left by Vittorio Gregotti on the Urban Fabric of Bicocca - Fondazione Pirelli<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fondazionepirelli.org\/en\/activities\/discovering-the-key-traces-left-by-vittorio-gregotti-on-the-urban-fabric-of-bicocca\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Discovering the Key Traces Left by Vittorio Gregotti on the Urban Fabric of Bicocca - Fondazione Pirelli\" \/>\n<meta property=\"og:description\" content=\"From the Pirelli Headquarters to the Bicocca University Campus and ending in the Padiglione d\u2019Arte Contemporanea (PAC) with the exhibition on the personality and work of the architect Vittorio Gregotti, on the occasion of his ninetieth birthday. 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