{"id":53037,"date":"2019-03-19T00:00:00","date_gmt":"2019-03-19T00:00:00","guid":{"rendered":"http:\/\/www.fondazionepirelli.org\/fondazione-pirelli\/industrial-mobilisation\/"},"modified":"2019-05-29T16:57:25","modified_gmt":"2019-05-29T16:57:25","slug":"industrial-mobilisation","status":"publish","type":"post","link":"https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/industrial-mobilisation\/","title":{"rendered":"Industrial Mobilisation"},"content":{"rendered":"

The story of factories during the Great War sheds light on a little-known aspect of Italy’s industrial culture<\/em><\/p>

Factories during war: industrial culture applied to weapons and everything else a soldier may need in the heat of the battle. Oddly, this is a relatively unexplored part of Italy’s manufacturing history. Yet, learning how factories coped with the production demands of war can be enlightening for many, including the managers and businesspeople who today are called to lead Industry 4.0. It’s a matter of being aware of the past, understanding what the present is rooted in and paying attention to those who came before. Which is precisely why it is useful to read Industriarsi per vincere. Le imprese e la Grande Guerra (Industrialisation for the victory. Businesses and the Great War), edited by Andrea Pozzetta and published just a few weeks ago.
\nThe book is a crescendo of images and words that come together to form an interesting mosaic made up of portraits of factories and, more importantly, of women and men who fought the Great War from behind the scenes, working endless hours in order to keep the military production efforts moving.
\nThe volume is an unprecedented iconographic journey about the extraordinary technical and productive mobilisation of Italian factories during the World War I emergency. Canteens, mess tins, canned meat, grey and green wool for uniforms, ammunition, shovels, ice axes all the way to vehicles \u2013 from bicycles and cars to aeroplanes and ships \u2013 create a fascinating fresco of day-to-day life during the hardships of war, full of previously unpublished documents, postcards and vintage photos. This carousel of items would soon become symbols of Italy’s war effort and shape the collective identity of generations of soldiers and civilians. However, these items are also the tangible manifestation of a thriving industrial culture. As Alessandro Barbero writes in the book’s preface: \u201cThis is not just a voyage through faded memories but a lucid commentary on Italy during the first World War: the Italy of our grandparents and great-grandparents, who were called to sustain the most daunting effort our country has ever had to face.\u201d
\nPozzetta begins with a description of the \u201cfactory of industrial mobilisation\u201d, then proceeds to examine the relations between business culture, scientific research and the demands of war. The book then examines specific developments in the textile and food industries, as well as the inner workings of weapon and cannon production, and the aeronautical, shipbuilding and steel industries as well as the manufacturing of those objects belonging to the so-called \u201cdaily life of wartime.\u201d
\nWhat emerges is a unique culture of production, which nevertheless represents a proud moment in Italy’s industrial history, and one which had a major impact on things to come. As Pozzetta explains: \u201cWartime innovation and technical experimentation led to the full-fledged boom of the aeronautics, automotive and mechanical engineering sectors, which in a matter of years would reshape the life and customs of an entire society. On the other hand, factories and workshops witnessed the very first, embryonic forms of welfare and the earliest formal talks between factory-owners and unions. Also, for the first time ever, women became a real presence in the industrial workplace.\u201d
\nAll in all, Industriarsi per vincere is a book that deserves to be read carefully if we hope to rediscover the long and winding road that led to Italy’s industry as we know it. And then there are the photos. Those hundreds of faces with eyes that pierce the page and arrive straight to our soul, like a stern warning we can’t afford to ignore.<\/p>

Industriarsi per vincere. Le imprese e la Grande Guerra<\/strong>
\nAndrea Pozzetta (ed.)
\nInterlinea, 2018<\/p>\n","protected":false},"excerpt":{"rendered":"

The story of factories during the Great War sheds light on a little-known aspect of Italy’s industrial cultureFactories during war: industrial culture applied to weapons and everything else a soldier may need in the heat of the battle. Oddly, this is a relatively unexplored part of Italy’s manufacturing history. Yet, learning how factories coped with […]<\/p>\n","protected":false},"author":1,"featured_media":52874,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[67,56],"tags":[],"class_list":["post-53037","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-book-reviews","category-corporate-culture"],"acf":[],"yoast_head":"\nIndustrial Mobilisation - Fondazione Pirelli<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/industrial-mobilisation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Industrial Mobilisation - Fondazione Pirelli\" \/>\n<meta property=\"og:description\" content=\"The story of factories during the Great War sheds light on a little-known aspect of Italy’s industrial cultureFactories during war: industrial culture applied to weapons and everything else a soldier may need in the heat of the battle. 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