{"id":53093,"date":"2019-01-28T00:00:00","date_gmt":"2019-01-28T00:00:00","guid":{"rendered":"http:\/\/www.fondazionepirelli.org\/fondazione-pirelli\/the-birth-of-an-international-company\/"},"modified":"2022-04-21T14:45:21","modified_gmt":"2022-04-21T13:45:21","slug":"the-birth-of-an-international-company","status":"publish","type":"post","link":"https:\/\/www.fondazionepirelli.org\/en\/activities\/stories-from-world-of-pirelli\/the-birth-of-an-international-company\/","title":{"rendered":"The Birth of an International Company"},"content":{"rendered":"<p>Today <strong>Pirelli<\/strong> celebrates its one-<strong>hundred-and-forty-seventh birthday:<\/strong> on <strong>28 January 1872<\/strong> <strong>Giovanni Battista Pirelli<\/strong> signed the <a href=\"https:\/\/www.fondazionepirelli.org\/archivio-storico\/documenti\/detail\/IT-PIRELLI-MISC0001-0000010073\/34-costituzione-societa-accomandita-semplice-fabbricazione-e-vendita-articoli-gomma-elastica-caoutchouc-cui-l-ing-e-pirelli-e-l.html?jsonVal={%22jsonVal%22:{%22query%22:%22atto%20costitutivo%22,%22startDate%22:%22%22,%22endDate%22:%22%22,%22fieldDate%22:%22dataNormal%22,%22_perPage%22:20}}&amp;attachmentMisc=undefined&amp;lang=en\" target=\"_blank\" rel=\"noopener noreferrer\">deed of incorporation of the limited-partnership company G.B. Pirelli &amp; C.<\/a>, in Milan. And yet the origin of the company also had international ramifications, for in March 1871, the newly graduated engineer Giovanni Battista travelled through the valleys of Switzerland and jotted down in his <strong>diary<\/strong> some aspects of the country he was visiting: \u201cThe institutions and the character of the people combine to protect and generate work. The manufacturer \u2013 the director \u2013 is active and diligent, and a friend of the worker, who is intelligent, industrious, and tractable&#8230; Capital and labour have found total agreement, and the beneficial consequence is harmony, love, and mutual assistance. There is much to learn from the institutions of these countries, and I hope that mine too may one day resemble it industrially.\u201d<\/p>\n<p>The Swiss Confederation was one of the countries, together with Germany, Belgium, and France, on Giovanni Battista\u2019s <strong>\u201ceducational tour abroad\u201d<\/strong>. His trip had been made possible by a 3,000-lire scholarship, awarded by the Milanese noblewoman <strong>Teresa Kramer-Berra<\/strong>, which he won as the best student on the <strong>industrial engineering course at the Politecnico University of Milan<\/strong>. He invested the money in a personal investigation of the Second Industrial Revolution, which was blossoming in some European countries, while still struggling to take off in Italy. The year-long \u201cGrand Tour\u201d was to help him <strong>learn how to become a modern entrepreneur, open to innovation<\/strong>. It seemed that the most innovative sector was that of <strong>rubber<\/strong>: in Genoa a few years previously, Giovanni Battista had seen the wreck of a sunken warship miraculously raised to the surface with the help of French tubes \u201cin caoutchouc\u201d. One of the key aims of his study trip was thus to learn about the <strong>German and French rubber industries<\/strong>: \u201cI started out under this banner, but only for form\u2019s sake, reserving the right to observe and study other things&#8230; I was interested in all industries alike.\u201d<\/p>\n<p>The engineer\u2019s travel diary is packed with notes: <strong>sketches of mysterious machines<\/strong> used in weaving, <strong>meticulous descriptions<\/strong> of the production process of locomotives, <strong>layouts of the most advanced factories<\/strong>. However, the visit that proved to be decisive for his future as an entrepreneur came on <strong>12 May 1871<\/strong> in <strong>Berlin<\/strong>, when he visited the Voigt und Winde factory for rubber items. Rubber, at last! Because, as he had written a few weeks earlier to his friend <strong>Ettore Paladini<\/strong>, \u201cafter courting her in every possible manner, I\u2019ve finally managed to have myself introduced to that bashful damsel that is the rubber industry. It happened in Mannheim. Introduction \u2013 four words \u2013 a quick tour of the rooms, and then I blurted out: I hope to see you again in Berlin.\u201d And, after Berlin, he was in <strong>Gustave Luyckx<\/strong>\u2019s rubber factory in Brussels, and then in that of Mr Casassa in Charenton, France: <strong>Fran\u00e7ois Casassa<\/strong> reappeared in the history of G.B. Pirelli &amp; C. as a partner, together with another Frenchman, <strong>Aim\u00e9e Goulard<\/strong>, Pirelli\u2019s first technical director.<\/p>\n<p>Without making it over to England, the traveller returned to Milan in September 1871: it was now time to find partners prepared to get the idea off the ground. \u201c<a href=\"https:\/\/www.fondazionepirelli.org\/archivio-storico\/bookreader\/pubblicazioni-e-riviste\/RivistaPirelli\/1949_1.html?q=Nel%20cervello%20di%20uno%20studente%20romantico%20il%20progetto%20di%20un%27industria%20nuova&amp;start=50&amp;lang=en#page\/50\/mode\/2up\" target=\"_blank\" rel=\"noopener noreferrer\">The creation of a new industry as the brainchild of a romantic student<\/a>\u201d was the title later given to an article in <em>Pirelli<\/em> magazine.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today Pirelli celebrates its one-hundred-and-forty-seventh birthday: on 28 January 1872 Giovanni Battista Pirelli signed the deed of incorporation of the limited-partnership company G.B. Pirelli &amp; C., in Milan. And yet the origin of the company also had international ramifications, for in March 1871, the newly graduated engineer Giovanni Battista travelled through the valleys of Switzerland [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":57979,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68],"tags":[243,356],"class_list":["post-53093","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stories-from-world-of-pirelli","tag-company-history","tag-rubrica-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Birth of an International Company - Fondazione Pirelli<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fondazionepirelli.org\/en\/activities\/stories-from-world-of-pirelli\/the-birth-of-an-international-company\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Birth of an International Company - Fondazione Pirelli\" \/>\n<meta property=\"og:description\" content=\"Today Pirelli celebrates its one-hundred-and-forty-seventh birthday: on 28 January 1872 Giovanni Battista Pirelli signed the deed of incorporation of the limited-partnership company G.B. Pirelli &amp; C., in Milan. And yet the origin of the company also had international ramifications, for in March 1871, the newly graduated engineer Giovanni Battista travelled through the valleys of Switzerland [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.fondazionepirelli.org\/en\/activities\/stories-from-world-of-pirelli\/the-birth-of-an-international-company\/\" \/>\n<meta property=\"og:site_name\" content=\"Fondazione Pirelli\" \/>\n<meta property=\"article:published_time\" content=\"2019-01-28T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-04-21T13:45:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wpsite-assets.fondazionepirelli.org\/wp-content\/uploads\/2019\/06\/05163616\/stabilimento-e1575382276286.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"394\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"fondadmin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"fondadmin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.fondazionepirelli.org\/en\/activities\/stories-from-world-of-pirelli\/the-birth-of-an-international-company\/\",\"url\":\"https:\/\/www.fondazionepirelli.org\/en\/activities\/stories-from-world-of-pirelli\/the-birth-of-an-international-company\/\",\"name\":\"The Birth of an International Company - Fondazione Pirelli\",\"isPartOf\":{\"@id\":\"https:\/\/www.fondazionepirelli.org\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.fondazionepirelli.org\/en\/activities\/stories-from-world-of-pirelli\/the-birth-of-an-international-company\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.fondazionepirelli.org\/en\/activities\/stories-from-world-of-pirelli\/the-birth-of-an-international-company\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/wpsite-assets.fondazionepirelli.org\/wp-content\/uploads\/2019\/06\/05163616\/stabilimento-e1575382276286.jpg\",\"datePublished\":\"2019-01-28T00:00:00+00:00\",\"dateModified\":\"2022-04-21T13:45:21+00:00\",\"author\":{\"@id\":\"https:\/\/www.fondazionepirelli.org\/en\/#\/schema\/person\/f47d097000832c4a6e54538c791fdf25\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.fondazionepirelli.org\/en\/activities\/stories-from-world-of-pirelli\/the-birth-of-an-international-company\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.fondazionepirelli.org\/en\/activities\/stories-from-world-of-pirelli\/the-birth-of-an-international-company\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.fondazionepirelli.org\/en\/activities\/stories-from-world-of-pirelli\/the-birth-of-an-international-company\/#primaryimage\",\"url\":\"https:\/\/wpsite-assets.fondazionepirelli.org\/wp-content\/uploads\/2019\/06\/05163616\/stabilimento-e1575382276286.jpg\",\"contentUrl\":\"https:\/\/wpsite-assets.fondazionepirelli.org\/wp-content\/uploads\/2019\/06\/05163616\/stabilimento-e1575382276286.jpg\",\"width\":500,\"height\":394},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.fondazionepirelli.org\/en\/activities\/stories-from-world-of-pirelli\/the-birth-of-an-international-company\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.fondazionepirelli.org\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Birth of an International Company\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.fondazionepirelli.org\/en\/#website\",\"url\":\"https:\/\/www.fondazionepirelli.org\/en\/\",\"name\":\"Fondazione Pirelli\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.fondazionepirelli.org\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.fondazionepirelli.org\/en\/#\/schema\/person\/f47d097000832c4a6e54538c791fdf25\",\"name\":\"fondadmin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.fondazionepirelli.org\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e69498a9175ca244966e51e53c88712c024fcebe41f9a05f75657f1bb25e489b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e69498a9175ca244966e51e53c88712c024fcebe41f9a05f75657f1bb25e489b?s=96&d=mm&r=g\",\"caption\":\"fondadmin\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Birth of an International Company - Fondazione Pirelli","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.fondazionepirelli.org\/en\/activities\/stories-from-world-of-pirelli\/the-birth-of-an-international-company\/","og_locale":"en_US","og_type":"article","og_title":"The Birth of an International Company - Fondazione Pirelli","og_description":"Today Pirelli celebrates its one-hundred-and-forty-seventh birthday: on 28 January 1872 Giovanni Battista Pirelli signed the deed of incorporation of the limited-partnership company G.B. Pirelli &amp; C., in Milan. And yet the origin of the company also had international ramifications, for in March 1871, the newly graduated engineer Giovanni Battista travelled through the valleys of Switzerland [&hellip;]","og_url":"https:\/\/www.fondazionepirelli.org\/en\/activities\/stories-from-world-of-pirelli\/the-birth-of-an-international-company\/","og_site_name":"Fondazione Pirelli","article_published_time":"2019-01-28T00:00:00+00:00","article_modified_time":"2022-04-21T13:45:21+00:00","og_image":[{"width":500,"height":394,"url":"https:\/\/wpsite-assets.fondazionepirelli.org\/wp-content\/uploads\/2019\/06\/05163616\/stabilimento-e1575382276286.jpg","type":"image\/jpeg"}],"author":"fondadmin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"fondadmin","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.fondazionepirelli.org\/en\/activities\/stories-from-world-of-pirelli\/the-birth-of-an-international-company\/","url":"https:\/\/www.fondazionepirelli.org\/en\/activities\/stories-from-world-of-pirelli\/the-birth-of-an-international-company\/","name":"The Birth of an International Company - Fondazione Pirelli","isPartOf":{"@id":"https:\/\/www.fondazionepirelli.org\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.fondazionepirelli.org\/en\/activities\/stories-from-world-of-pirelli\/the-birth-of-an-international-company\/#primaryimage"},"image":{"@id":"https:\/\/www.fondazionepirelli.org\/en\/activities\/stories-from-world-of-pirelli\/the-birth-of-an-international-company\/#primaryimage"},"thumbnailUrl":"https:\/\/wpsite-assets.fondazionepirelli.org\/wp-content\/uploads\/2019\/06\/05163616\/stabilimento-e1575382276286.jpg","datePublished":"2019-01-28T00:00:00+00:00","dateModified":"2022-04-21T13:45:21+00:00","author":{"@id":"https:\/\/www.fondazionepirelli.org\/en\/#\/schema\/person\/f47d097000832c4a6e54538c791fdf25"},"breadcrumb":{"@id":"https:\/\/www.fondazionepirelli.org\/en\/activities\/stories-from-world-of-pirelli\/the-birth-of-an-international-company\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.fondazionepirelli.org\/en\/activities\/stories-from-world-of-pirelli\/the-birth-of-an-international-company\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.fondazionepirelli.org\/en\/activities\/stories-from-world-of-pirelli\/the-birth-of-an-international-company\/#primaryimage","url":"https:\/\/wpsite-assets.fondazionepirelli.org\/wp-content\/uploads\/2019\/06\/05163616\/stabilimento-e1575382276286.jpg","contentUrl":"https:\/\/wpsite-assets.fondazionepirelli.org\/wp-content\/uploads\/2019\/06\/05163616\/stabilimento-e1575382276286.jpg","width":500,"height":394},{"@type":"BreadcrumbList","@id":"https:\/\/www.fondazionepirelli.org\/en\/activities\/stories-from-world-of-pirelli\/the-birth-of-an-international-company\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.fondazionepirelli.org\/en\/"},{"@type":"ListItem","position":2,"name":"The Birth of an International Company"}]},{"@type":"WebSite","@id":"https:\/\/www.fondazionepirelli.org\/en\/#website","url":"https:\/\/www.fondazionepirelli.org\/en\/","name":"Fondazione Pirelli","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.fondazionepirelli.org\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.fondazionepirelli.org\/en\/#\/schema\/person\/f47d097000832c4a6e54538c791fdf25","name":"fondadmin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.fondazionepirelli.org\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e69498a9175ca244966e51e53c88712c024fcebe41f9a05f75657f1bb25e489b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e69498a9175ca244966e51e53c88712c024fcebe41f9a05f75657f1bb25e489b?s=96&d=mm&r=g","caption":"fondadmin"}}]}},"_links":{"self":[{"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/posts\/53093\/"}],"collection":[{"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/posts\/"}],"about":[{"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/types\/post\/"}],"author":[{"embeddable":true,"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/users\/1\/"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/comments\/?post=53093"}],"version-history":[{"count":7,"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/posts\/53093\/revisions\/"}],"predecessor-version":[{"id":72591,"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/posts\/53093\/revisions\/72591\/"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/media\/57979\/"}],"wp:attachment":[{"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/media\/?parent=53093"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/categories\/?post=53093"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/tags\/?post=53093"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}