{"id":67418,"date":"2019-07-16T00:00:00","date_gmt":"2019-07-15T22:00:00","guid":{"rendered":"https:\/\/www.fondazionepirelli.org\/uncategorized\/cultura-dellintelligenza-artificiale\/"},"modified":"2019-09-30T13:10:01","modified_gmt":"2019-09-30T11:10:01","slug":"culture-of-artificial-intelligence","status":"publish","type":"post","link":"https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/culture-of-artificial-intelligence\/","title":{"rendered":"A culture of Artificial Intelligence"},"content":{"rendered":"<p><em>A recently published book in Italian describes and analyses the role of AI and how it affects work<\/em><\/p><p>To understand the present and have a reasonable idea of the future: in the end this is the \u201cformula\u201d for conscious behaviour. This also applies, and perhaps is even more applicable, to business. Knowing where you stand and where you are going is not however a new approach for astute entrepreneurs and managers. It is precisely what changes and complicates the situation that has to be understood and foreseen. This is where Artificial Intelligence (AI) comes in. No longer an abstract concept, AI must be understood and used properly rather than vilified. Read\u00a0<em>Human + Machine. Ripensare il lavoro nell\u2019et\u00e0 dell\u2019intelligenza artificiale\u00a0<\/em>(Human + Machine: rethinking work in the age of artificial intelligence) by Paul R. Daugherty and H. James Wilson to get a good knowledge base on the subject.<\/p>\n<p>The initial premise of the book is two-fold. Firstly, it points out that Artificial Intelligence is no longer a futuristic notion. Secondly, the two authors explain: \u201cIntelligent systems are not limited to automating numerous processes in order to make them more efficient; on the contrary, they enable people and machines to work collaboratively and in unconventional ways\u201d. The book\u2019s key word is therefore not contra-position but collaboration: humans and machines with work in common.<\/p>\n<p>Daugherty and Wilson begin addressing the subject by explaining what AI is today from different aspects: manufacturing automation,\u00a0<em>customer service<\/em>\u00a0and\u00a0<em>marketing\u00a0<\/em>activity, research, innovation and development. The second part of the book discusses the complex issue of how to adapt the potential and the work mode of Artificial Intelligence to current production processes and work in general. This step is quite delicate and training is essential.<\/p>\n<p>Daugherty and Wilson end the book with: \u201cWhen talking about Artificial Intelligence, a large part of the conversation tends to concentrate on replacing jobs and the fear that computers will one day take over the world. The implicit assumption is that people and machines are in competition, and that intelligent systems will eventually replace us in companies and perhaps even outside the corporate world given their superior speed, processing capacity and stamina in a wide variety of situations.\u201d The message delivered in the book is different. There is a different space now where new work and production opportunities can develop. The book illustrates an example of research results: \u201cThe concept of \u2018fusion skills\u2019: humans and machines working together to form new types of work and professional experiences. This constitutes a \u2018ghost space\u2019 unaffected by the polarising work debate that positions humans against machines. Cutting-edge companies have reinvented their work processes here in this centralised ghost space.\u201d<\/p>\n<p>The general conclusion of\u00a0<em>Human + Machine\u00a0<\/em>is: \u201cOrganisations that take advantage of the potential will move forward, those that do not are destined to close.\u201d The book by Daugherty and Wilson is a good read, especially because it provides tools to think about and analyse what goes on inside and outside factories and offices.<\/p><p><strong>Human + Machine. Ripensare il lavoro nell\u2019et\u00e0 dell\u2019intelligenza artificiale<\/strong><\/p>\n<p>Daugherty Paul R., Wilson H. James<\/p>\n<p>GueriniNEXT, 2019<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A recently published book in Italian describes and analyses the role of AI and how it affects workTo understand the present and have a reasonable idea of the future: in the end this is the \u201cformula\u201d for conscious behaviour. This also applies, and perhaps is even more applicable, to business. Knowing where you stand and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":67419,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[67,56],"tags":[],"class_list":["post-67418","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-book-reviews","category-corporate-culture"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A culture of Artificial Intelligence - Fondazione Pirelli<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/culture-of-artificial-intelligence\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A culture of Artificial Intelligence - Fondazione Pirelli\" \/>\n<meta property=\"og:description\" content=\"A recently published book in Italian describes and analyses the role of AI and how it affects workTo understand the present and have a reasonable idea of the future: in the end this is the \u201cformula\u201d for conscious behaviour. This also applies, and perhaps is even more applicable, to business. Knowing where you stand and [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/culture-of-artificial-intelligence\/\" \/>\n<meta property=\"og:site_name\" content=\"Fondazione Pirelli\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-15T22:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-09-30T11:10:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wpsite-assets.fondazionepirelli.org\/wp-content\/uploads\/2019\/08\/01155032\/human_machine_sito.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"227\" \/>\n\t<meta property=\"og:image:height\" content=\"353\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"fondadmin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"fondadmin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/culture-of-artificial-intelligence\/\",\"url\":\"https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/culture-of-artificial-intelligence\/\",\"name\":\"A culture of Artificial Intelligence - Fondazione Pirelli\",\"isPartOf\":{\"@id\":\"https:\/\/www.fondazionepirelli.org\/it\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/culture-of-artificial-intelligence\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/culture-of-artificial-intelligence\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/wpsite-assets.fondazionepirelli.org\/wp-content\/uploads\/2019\/08\/01155032\/human_machine_sito.jpg\",\"datePublished\":\"2019-07-15T22:00:00+00:00\",\"dateModified\":\"2019-09-30T11:10:01+00:00\",\"author\":{\"@id\":\"https:\/\/www.fondazionepirelli.org\/it\/#\/schema\/person\/f47d097000832c4a6e54538c791fdf25\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/culture-of-artificial-intelligence\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/culture-of-artificial-intelligence\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/culture-of-artificial-intelligence\/#primaryimage\",\"url\":\"https:\/\/wpsite-assets.fondazionepirelli.org\/wp-content\/uploads\/2019\/08\/01155032\/human_machine_sito.jpg\",\"contentUrl\":\"https:\/\/wpsite-assets.fondazionepirelli.org\/wp-content\/uploads\/2019\/08\/01155032\/human_machine_sito.jpg\",\"width\":227,\"height\":353},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/culture-of-artificial-intelligence\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.fondazionepirelli.org\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"A culture of Artificial Intelligence\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.fondazionepirelli.org\/it\/#website\",\"url\":\"https:\/\/www.fondazionepirelli.org\/it\/\",\"name\":\"Fondazione Pirelli\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.fondazionepirelli.org\/it\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.fondazionepirelli.org\/it\/#\/schema\/person\/f47d097000832c4a6e54538c791fdf25\",\"name\":\"fondadmin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.fondazionepirelli.org\/it\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e69498a9175ca244966e51e53c88712c024fcebe41f9a05f75657f1bb25e489b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e69498a9175ca244966e51e53c88712c024fcebe41f9a05f75657f1bb25e489b?s=96&d=mm&r=g\",\"caption\":\"fondadmin\"},\"url\":\"https:\/\/www.fondazionepirelli.org\/en\/author\/fondadmin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"A culture of Artificial Intelligence - Fondazione Pirelli","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/culture-of-artificial-intelligence\/","og_locale":"en_US","og_type":"article","og_title":"A culture of Artificial Intelligence - Fondazione Pirelli","og_description":"A recently published book in Italian describes and analyses the role of AI and how it affects workTo understand the present and have a reasonable idea of the future: in the end this is the \u201cformula\u201d for conscious behaviour. This also applies, and perhaps is even more applicable, to business. Knowing where you stand and [&hellip;]","og_url":"https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/culture-of-artificial-intelligence\/","og_site_name":"Fondazione Pirelli","article_published_time":"2019-07-15T22:00:00+00:00","article_modified_time":"2019-09-30T11:10:01+00:00","og_image":[{"width":227,"height":353,"url":"https:\/\/wpsite-assets.fondazionepirelli.org\/wp-content\/uploads\/2019\/08\/01155032\/human_machine_sito.jpg","type":"image\/jpeg"}],"author":"fondadmin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"fondadmin","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/culture-of-artificial-intelligence\/","url":"https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/culture-of-artificial-intelligence\/","name":"A culture of Artificial Intelligence - Fondazione Pirelli","isPartOf":{"@id":"https:\/\/www.fondazionepirelli.org\/it\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/culture-of-artificial-intelligence\/#primaryimage"},"image":{"@id":"https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/culture-of-artificial-intelligence\/#primaryimage"},"thumbnailUrl":"https:\/\/wpsite-assets.fondazionepirelli.org\/wp-content\/uploads\/2019\/08\/01155032\/human_machine_sito.jpg","datePublished":"2019-07-15T22:00:00+00:00","dateModified":"2019-09-30T11:10:01+00:00","author":{"@id":"https:\/\/www.fondazionepirelli.org\/it\/#\/schema\/person\/f47d097000832c4a6e54538c791fdf25"},"breadcrumb":{"@id":"https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/culture-of-artificial-intelligence\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/culture-of-artificial-intelligence\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/culture-of-artificial-intelligence\/#primaryimage","url":"https:\/\/wpsite-assets.fondazionepirelli.org\/wp-content\/uploads\/2019\/08\/01155032\/human_machine_sito.jpg","contentUrl":"https:\/\/wpsite-assets.fondazionepirelli.org\/wp-content\/uploads\/2019\/08\/01155032\/human_machine_sito.jpg","width":227,"height":353},{"@type":"BreadcrumbList","@id":"https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/culture-of-artificial-intelligence\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.fondazionepirelli.org\/en\/"},{"@type":"ListItem","position":2,"name":"A culture of Artificial Intelligence"}]},{"@type":"WebSite","@id":"https:\/\/www.fondazionepirelli.org\/it\/#website","url":"https:\/\/www.fondazionepirelli.org\/it\/","name":"Fondazione Pirelli","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.fondazionepirelli.org\/it\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.fondazionepirelli.org\/it\/#\/schema\/person\/f47d097000832c4a6e54538c791fdf25","name":"fondadmin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.fondazionepirelli.org\/it\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e69498a9175ca244966e51e53c88712c024fcebe41f9a05f75657f1bb25e489b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e69498a9175ca244966e51e53c88712c024fcebe41f9a05f75657f1bb25e489b?s=96&d=mm&r=g","caption":"fondadmin"},"url":"https:\/\/www.fondazionepirelli.org\/en\/author\/fondadmin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/posts\/67418\/"}],"collection":[{"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/posts\/"}],"about":[{"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/types\/post\/"}],"author":[{"embeddable":true,"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/users\/1\/"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/comments\/?post=67418"}],"version-history":[{"count":1,"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/posts\/67418\/revisions\/"}],"predecessor-version":[{"id":67420,"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/posts\/67418\/revisions\/67420\/"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/media\/67419\/"}],"wp:attachment":[{"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/media\/?parent=67418"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/categories\/?post=67418"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/tags\/?post=67418"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}