{"id":67426,"date":"2019-07-30T00:00:00","date_gmt":"2019-07-30T00:00:00","guid":{"rendered":"https:\/\/www.fondazionepirelli.org\/uncategorized\/dessert-dimpresa\/"},"modified":"2019-08-30T11:36:32","modified_gmt":"2019-08-30T11:36:32","slug":"business-dessert","status":"publish","type":"post","link":"https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/business-dessert\/","title":{"rendered":"Business Dessert"},"content":{"rendered":"<p><em>A book about good management told using the metaphor of a meal<\/em><\/p><p>Managing a business is difficult and complex. But that\u2019s no reason for always addressing the matter with a boring, theoretical approach. Vivacity and practice \u2013 not play (the topic is, of course, serious) \u2013 are needed, with attention to the human side of aspects and events. After all, that\u2019s what good manufacturing culture is about.<\/p>\n<p>Which is why reading \u201cDessert. Management, dintorni e contorni. Menu per lavorare bene e vivere meglio\u201d [Dessert. Management, servings and sides. A menu for better work and better living] co-authored by Gianfranco Dentella and Ezio Paolo Reggia (both experienced\u00a0<em>managers,<\/em>\u00a0the first in the finance sector and the second in insurance), is a necessary and profitable experience \u2013 primarily for the cultural benefit but also for the operational input.<\/p>\n<p>The book\u2019s title can be misleading. Which is why the two authors explain right from the start that the product of their literary efforts \u201cis not a recipe for food\u201d, but an attempt to use food as a multifaceted metaphor to offer explanations and a new perspective for a topic as complex as business management.<\/p>\n<p>\u201cDessert\u201d is, to all intents, a book about\u00a0<em>management<\/em>\u00a0written from an unusual angle. It\u2019s not just the title and the way the topics are arranged; the authors also address each topic with a novel style: an anthology of short stories, a collection of parables, sometimes outright jokes. The objective is to provide advice and observations about life, work and company relations, following the traditional format used when preparing a meal. The text is arranged into fifteen servings, for a lunch with twenty-four \u201cflavours\u201d, a full menu to be taken metaphorically. The roughly 230 pages do a good job of covering everything that life as a\u00a0<em>manager\u00a0<\/em>(and simply life itself) has to offer: from betrayal to hearsay, from ingratitude to know-how, from prejudice to not taking things for granted, and much more beyond.<\/p>\n<p>Seemingly a book to be read for enjoyment, \u201cDessert\u201d should in fact be read seriously and with great care.<\/p>\n<p>Among the many quotes, one stands out and, in some sense, holds it all together: \u201cIt is necessary to restart the journey, always\u201d (Jos\u00e9 de Sousa Saramago).<\/p><p><strong>Dessert.\u00a0<\/strong><strong>Management, dintorni e contorni. Menu per lavorare bene e vivere meglio<\/strong><\/p>\n<p>Gianfranco Dentella, Ezio Paolo Reggia<\/p>\n<p>Guerini e Associati, 2019<\/p>","protected":false},"excerpt":{"rendered":"<p>A book about good management told using the metaphor of a mealManaging a business is difficult and complex. But that\u2019s no reason for always addressing the matter with a boring, theoretical approach. Vivacity and practice \u2013 not play (the topic is, of course, serious) \u2013 are needed, with attention to the human side of aspects [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":67427,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[67,56],"tags":[],"class_list":["post-67426","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-book-reviews","category-corporate-culture"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Business Dessert - Fondazione Pirelli<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/business-dessert\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Business Dessert - Fondazione Pirelli\" \/>\n<meta property=\"og:description\" content=\"A book about good management told using the metaphor of a mealManaging a business is difficult and complex. But that\u2019s no reason for always addressing the matter with a boring, theoretical approach. Vivacity and practice \u2013 not play (the topic is, of course, serious) \u2013 are needed, with attention to the human side of aspects [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/127.0.0.1\/en\/corporate-culture\/business-dessert\/\" \/>\n<meta property=\"og:site_name\" content=\"Fondazione Pirelli\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-30T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-08-30T11:36:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wpsite-assets.fondazionepirelli.org\/wp-content\/uploads\/2019\/08\/01155035\/Dessert.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"350\" \/>\n\t<meta property=\"og:image:height\" content=\"532\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"fondadmin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"fondadmin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/127.0.0.1\/en\/corporate-culture\/business-dessert\/\",\"url\":\"https:\/\/127.0.0.1\/en\/corporate-culture\/business-dessert\/\",\"name\":\"Business Dessert - Fondazione Pirelli\",\"isPartOf\":{\"@id\":\"https:\/\/www.fondazionepirelli.org\/it\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/127.0.0.1\/en\/corporate-culture\/business-dessert\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/127.0.0.1\/en\/corporate-culture\/business-dessert\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/wpsite-assets.fondazionepirelli.org\/wp-content\/uploads\/2019\/08\/01155035\/Dessert.jpg\",\"datePublished\":\"2019-07-30T00:00:00+00:00\",\"dateModified\":\"2019-08-30T11:36:32+00:00\",\"author\":{\"@id\":\"https:\/\/www.fondazionepirelli.org\/it\/#\/schema\/person\/f47d097000832c4a6e54538c791fdf25\"},\"breadcrumb\":{\"@id\":\"https:\/\/127.0.0.1\/en\/corporate-culture\/business-dessert\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/127.0.0.1\/en\/corporate-culture\/business-dessert\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/127.0.0.1\/en\/corporate-culture\/business-dessert\/#primaryimage\",\"url\":\"https:\/\/wpsite-assets.fondazionepirelli.org\/wp-content\/uploads\/2019\/08\/01155035\/Dessert.jpg\",\"contentUrl\":\"https:\/\/wpsite-assets.fondazionepirelli.org\/wp-content\/uploads\/2019\/08\/01155035\/Dessert.jpg\",\"width\":350,\"height\":532},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/127.0.0.1\/en\/corporate-culture\/business-dessert\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.fondazionepirelli.org\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Business Dessert\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.fondazionepirelli.org\/it\/#website\",\"url\":\"https:\/\/www.fondazionepirelli.org\/it\/\",\"name\":\"Fondazione Pirelli\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.fondazionepirelli.org\/it\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.fondazionepirelli.org\/it\/#\/schema\/person\/f47d097000832c4a6e54538c791fdf25\",\"name\":\"fondadmin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.fondazionepirelli.org\/it\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e69498a9175ca244966e51e53c88712c024fcebe41f9a05f75657f1bb25e489b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e69498a9175ca244966e51e53c88712c024fcebe41f9a05f75657f1bb25e489b?s=96&d=mm&r=g\",\"caption\":\"fondadmin\"},\"url\":\"https:\/\/www.fondazionepirelli.org\/en\/author\/fondadmin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Business Dessert - Fondazione Pirelli","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/business-dessert\/","og_locale":"en_US","og_type":"article","og_title":"Business Dessert - Fondazione Pirelli","og_description":"A book about good management told using the metaphor of a mealManaging a business is difficult and complex. But that\u2019s no reason for always addressing the matter with a boring, theoretical approach. Vivacity and practice \u2013 not play (the topic is, of course, serious) \u2013 are needed, with attention to the human side of aspects [&hellip;]","og_url":"https:\/\/127.0.0.1\/en\/corporate-culture\/business-dessert\/","og_site_name":"Fondazione Pirelli","article_published_time":"2019-07-30T00:00:00+00:00","article_modified_time":"2019-08-30T11:36:32+00:00","og_image":[{"width":350,"height":532,"url":"https:\/\/wpsite-assets.fondazionepirelli.org\/wp-content\/uploads\/2019\/08\/01155035\/Dessert.jpg","type":"image\/jpeg"}],"author":"fondadmin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"fondadmin","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/127.0.0.1\/en\/corporate-culture\/business-dessert\/","url":"https:\/\/127.0.0.1\/en\/corporate-culture\/business-dessert\/","name":"Business Dessert - Fondazione Pirelli","isPartOf":{"@id":"https:\/\/www.fondazionepirelli.org\/it\/#website"},"primaryImageOfPage":{"@id":"https:\/\/127.0.0.1\/en\/corporate-culture\/business-dessert\/#primaryimage"},"image":{"@id":"https:\/\/127.0.0.1\/en\/corporate-culture\/business-dessert\/#primaryimage"},"thumbnailUrl":"https:\/\/wpsite-assets.fondazionepirelli.org\/wp-content\/uploads\/2019\/08\/01155035\/Dessert.jpg","datePublished":"2019-07-30T00:00:00+00:00","dateModified":"2019-08-30T11:36:32+00:00","author":{"@id":"https:\/\/www.fondazionepirelli.org\/it\/#\/schema\/person\/f47d097000832c4a6e54538c791fdf25"},"breadcrumb":{"@id":"https:\/\/127.0.0.1\/en\/corporate-culture\/business-dessert\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/127.0.0.1\/en\/corporate-culture\/business-dessert\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/127.0.0.1\/en\/corporate-culture\/business-dessert\/#primaryimage","url":"https:\/\/wpsite-assets.fondazionepirelli.org\/wp-content\/uploads\/2019\/08\/01155035\/Dessert.jpg","contentUrl":"https:\/\/wpsite-assets.fondazionepirelli.org\/wp-content\/uploads\/2019\/08\/01155035\/Dessert.jpg","width":350,"height":532},{"@type":"BreadcrumbList","@id":"https:\/\/127.0.0.1\/en\/corporate-culture\/business-dessert\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.fondazionepirelli.org\/en\/"},{"@type":"ListItem","position":2,"name":"Business Dessert"}]},{"@type":"WebSite","@id":"https:\/\/www.fondazionepirelli.org\/it\/#website","url":"https:\/\/www.fondazionepirelli.org\/it\/","name":"Fondazione Pirelli","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.fondazionepirelli.org\/it\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.fondazionepirelli.org\/it\/#\/schema\/person\/f47d097000832c4a6e54538c791fdf25","name":"fondadmin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.fondazionepirelli.org\/it\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e69498a9175ca244966e51e53c88712c024fcebe41f9a05f75657f1bb25e489b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e69498a9175ca244966e51e53c88712c024fcebe41f9a05f75657f1bb25e489b?s=96&d=mm&r=g","caption":"fondadmin"},"url":"https:\/\/www.fondazionepirelli.org\/en\/author\/fondadmin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/posts\/67426\/"}],"collection":[{"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/posts\/"}],"about":[{"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/types\/post\/"}],"author":[{"embeddable":true,"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/users\/1\/"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/comments\/?post=67426"}],"version-history":[{"count":1,"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/posts\/67426\/revisions\/"}],"predecessor-version":[{"id":67428,"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/posts\/67426\/revisions\/67428\/"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/media\/67427\/"}],"wp:attachment":[{"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/media\/?parent=67426"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/categories\/?post=67426"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/tags\/?post=67426"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}