{"id":67493,"date":"2019-06-25T00:00:00","date_gmt":"2019-06-25T00:00:00","guid":{"rendered":"https:\/\/www.fondazionepirelli.org\/uncategorized\/il-diverso-futuro-possibile\/"},"modified":"2019-08-30T14:23:04","modified_gmt":"2019-08-30T14:23:04","slug":"different-future-is-within-reach","status":"publish","type":"post","link":"https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/different-future-is-within-reach\/","title":{"rendered":"A different future is within reach"},"content":{"rendered":"<p><em>Paul Mason\u2019s latest book outlines the issues of our time and offers advice for a better tomorrow<\/em><\/p><p>One of the goals of every sound business culture, and of many sections of society, is to restore and strengthen the role of humans within the realm of business and production. The message is clear, although it may be delivered in different ways. And that is also the leading impulse behind <em>Clear Bright Future<\/em> by Paul Mason, a British journalist and independent thinker whose ideas have often provided food for thought in matters relating to economics and business culture in general.<\/p>\n<p>Mason\u2019s book has a compelling subtitle: <em>A Radical Defence of the Human Being<\/em>. \u00a0In about 350 pages, the book, recently translated into Italian, analyses today\u2019s highly troubling social and economic landscape, but ultimately presents an optimistic message of hope. Mason explains how the difficult period we are experiencing has created fertile ground for archaic forces such as racism, misogyny and the most obtuse forms of authoritarian nationalism. In Mason\u2019s view, for example, Silicon Valley\u2019s increasingly sophisticated algorithms are leading to the nightmarish prospect of humans being totally controlled, while high-tech gadgets accelerate the transformation of man into robot. With that being said, Mason believes there is still a chance for us to rebel against this mechanism, in order to \u2018regain control of our lives and our future.\u2019 And it all starts with personal and business action. This includes, for example, the choices we make in our daily shopping, to acting to get new laws passed that will \u2018free the positive potential of new technologies.\u2019<\/p>\n<p>Mason\u2019s writing is engaging, provocative, lively and surprising. It is certainly not pedestrian. He interweaves current events, business and politics with social theory from the past two centuries, all the while taking cues from Marxism, Christianity and Buddhism. His discussion cites authoritative sources from a variety of fields, and spans subjects as diverse as the Red Brigades, Calvin Klein and Donald Trump. Needless to say, not everyone will agree with what Mason writes, but discerning readers are bound to find something that will get them thinking.<\/p><p><strong><em>Clear Bright Future: A Radical Defence of the Human Being<\/em><\/strong><\/p>\n<p>Paul Mason<\/p>\n<p>il Saggiatore, 2019<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Paul Mason\u2019s latest book outlines the issues of our time and offers advice for a better tomorrowOne of the goals of every sound business culture, and of many sections of society, is to restore and strengthen the role of humans within the realm of business and production. The message is clear, although it may be [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":67494,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[67,56],"tags":[],"class_list":["post-67493","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-book-reviews","category-corporate-culture"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A different future is within reach - Fondazione Pirelli<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/different-future-is-within-reach\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A different future is within reach - Fondazione Pirelli\" \/>\n<meta property=\"og:description\" content=\"Paul Mason\u2019s latest book outlines the issues of our time and offers advice for a better tomorrowOne of the goals of every sound business culture, and of many sections of society, is to restore and strengthen the role of humans within the realm of business and production. 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