{"id":72939,"date":"2020-02-19T11:15:02","date_gmt":"2020-02-19T10:15:02","guid":{"rendered":"https:\/\/www.fondazionepirelli.org\/uncategorized\/innovazione-e-family-business-i-workshop-di-fondazione-pirelli-per-liuc-universita-cattaneo\/"},"modified":"2022-04-21T14:18:30","modified_gmt":"2022-04-21T13:18:30","slug":"innovation-and-family-business-pirelli-foundation-workshops-for-universita-cattaneo-liuc","status":"publish","type":"post","link":"https:\/\/www.fondazionepirelli.org\/en\/education-en\/innovation-and-family-business-pirelli-foundation-workshops-for-universita-cattaneo-liuc\/","title":{"rendered":"Innovation and Family Business: Pirelli Foundation Workshops for Universit\u00e0 Cattaneo (LIUC)"},"content":{"rendered":"<p>In November and December, the Pirelli Foundation organised<strong> two workshops for the Universit\u00e0 Cattaneo<\/strong> di Castellanza (LIUC), focusing on the history and management of Pirelli during its 148 years of operation. It is one of the longest-lived Italian companies and one that became international right from the outset. The company now has 19 plants in 12 countries around the world.<\/p>\n<p>More than <strong>80 students<\/strong> from the Family Business Management &amp; Governance master course, and from the three-year Family Business Management &amp; Organization course, had the opportunity to learn about the <strong>values that underpin Pirelli\u2019s corporate culture<\/strong>. After an address by the Pirelli Foundation devoted to the <strong>evolution of the Group in terms of its production and organisation<\/strong>, and after a presentation of Pirelli\u2019s User Experience &amp; Service Design Manager, which examined the <strong>company\u2019s latest digital products<\/strong>, the students visited the <strong>Historical Archive<\/strong> and found out about Pirelli\u2019s constant commitment to creativity and innovation. Pirelli\u2019s history of <strong>technological research<\/strong> has made the company one of the leading drivers of change in the automotive industry.<\/p>\n<p>Watch the video:<\/p>\n<p><iframe loading=\"lazy\" title=\"Visita Aziendale in Fondazione #Pirelli | LIUC Universit\u00e0 Cattaneo\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/k4tNc00DdEw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In November and December, the Pirelli Foundation organised two workshops for the Universit\u00e0 Cattaneo di Castellanza (LIUC), focusing on the history and management of Pirelli during its 148 years of operation. It is one of the longest-lived Italian companies and one that became international right from the outset. The company now has 19 plants in [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":72942,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[70,124],"tags":[],"class_list":["post-72939","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-education-en","category-for-universities"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Innovation and Family Business: Pirelli Foundation Workshops for Universit\u00e0 Cattaneo (LIUC) - Fondazione Pirelli<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fondazionepirelli.org\/en\/education-en\/innovation-and-family-business-pirelli-foundation-workshops-for-universita-cattaneo-liuc\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Innovation and Family Business: Pirelli Foundation Workshops for Universit\u00e0 Cattaneo (LIUC) - Fondazione Pirelli\" \/>\n<meta property=\"og:description\" content=\"In November and December, the Pirelli Foundation organised two workshops for the Universit\u00e0 Cattaneo di Castellanza (LIUC), focusing on the history and management of Pirelli during its 148 years of operation. It is one of the longest-lived Italian companies and one that became international right from the outset. The company now has 19 plants in [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.fondazionepirelli.org\/en\/education-en\/innovation-and-family-business-pirelli-foundation-workshops-for-universita-cattaneo-liuc\/\" \/>\n<meta property=\"og:site_name\" content=\"Fondazione Pirelli\" \/>\n<meta property=\"article:published_time\" content=\"2020-02-19T10:15:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-04-21T13:18:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wpsite-assets.fondazionepirelli.org\/wp-content\/uploads\/2019\/12\/16095641\/LIUC-31-e1576486624424.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"380\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"fondazionepirelli\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"fondazionepirelli\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.fondazionepirelli.org\/en\/education-en\/innovation-and-family-business-pirelli-foundation-workshops-for-universita-cattaneo-liuc\/\",\"url\":\"https:\/\/www.fondazionepirelli.org\/en\/education-en\/innovation-and-family-business-pirelli-foundation-workshops-for-universita-cattaneo-liuc\/\",\"name\":\"Innovation and Family Business: Pirelli Foundation Workshops for Universit\u00e0 Cattaneo (LIUC) - 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