{"id":75547,"date":"2016-03-13T16:26:42","date_gmt":"2016-03-13T15:26:42","guid":{"rendered":"https:\/\/www.fondazionepirelli.org\/?p=75547"},"modified":"2020-03-13T17:11:14","modified_gmt":"2020-03-13T16:11:14","slug":"the-pirelli-foundation-wins-the-2016-rosa-camuna-prize","status":"publish","type":"post","link":"https:\/\/www.fondazionepirelli.org\/en\/the-foundation\/the-pirelli-foundation-wins-the-2016-rosa-camuna-prize\/","title":{"rendered":"The Pirelli Foundation Wins the 2016 Rosa Camuna Prize"},"content":{"rendered":"<p><strong>On 29 May 2016<\/strong>, at the Teatro Bibiena in Mantua, the <strong>governor of Lombardy Region<\/strong> awarded the <strong>Rosa Camuna Prize<\/strong> to the Pirelli Foundation \u201cfor safeguarding and promoting the cultural, historical, and contemporary heritage of the Pirelli Group \u2013 materials and archives that tell the story of the company and the history of Italy\u201d. This outstanding honour, which has been awarded every year since 2009 by the Region is a public acknowledgement of the commitment, hard work, creativity, and ingenuity of those who have particularly distinguished themselves in their contribution to the economic, social, cultural and sporting development of Lombardy. It brings with it a rather extraordinary coincidence. The prize itself is a circular golden medal depicting the <em>Rosa camuna<\/em>, a symbol of the Lombardy Region. This symbol was created in 1975 by a pool of designers that included <strong>Pino Tovaglia<\/strong>,<strong> Bob Noorda<\/strong>, and Bruno Munari: names that left an indelible mark on the history of Pirelli\u2019s visual communication.<\/p>\n<p>For the Pirelli Foundation, receiving the award was an acknowledgment of the important role it plays in the cultural life of the region of Lombardy and in the city of <strong>Milan<\/strong> in particular: not only in preserving the company\u2019s historical heritage but also in its extensive activity of promoting, disseminating, and fostering a modern form of corporate culture. One image gives a perfect idea of how deeply rooted the company is in the Milan area: at the entrance of the Historical Archive at the Foundation, which contains over three thousand linear metres of documents, there is a large photograph entitled <em><strong>Workers Leaving the Pirelli Factory in Via Ponte Seveso<\/strong>.<\/em> It was taken in 1905 by the photographer and film director <strong>Luca Comerio<\/strong>, who wanted to give a sense of the grandness of this industry, which since 1872, the year of its foundation, had expanded into a large multinational group. The thousands of workers immortalised by Luca Comerio outside the gates of the factory in Milan were there precisely to recall the deep Lombard roots of the company founded by Giovanni Battista Pirelli. The Rosa Camuna Prize is conceptually dedicated to all those workers of the early twentieth century, and to the thousands and thousands who have come after them in Pirelli factories around the world.<\/p>","protected":false},"excerpt":{"rendered":"<p>On 29 May 2016, at the Teatro Bibiena in Mantua, the governor of Lombardy Region awarded the Rosa Camuna Prize to the Pirelli Foundation \u201cfor safeguarding and promoting the cultural, historical, and contemporary heritage of the Pirelli Group \u2013 materials and archives that tell the story of the company and the history of Italy\u201d. This [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":75370,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[65,66],"tags":[],"class_list":["post-75547","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-the-foundation","category-the-pirelli-foundation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Pirelli Foundation Wins the 2016 Rosa Camuna Prize - Fondazione Pirelli<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fondazionepirelli.org\/en\/the-foundation\/the-pirelli-foundation-wins-the-2016-rosa-camuna-prize\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Pirelli Foundation Wins the 2016 Rosa Camuna Prize - Fondazione Pirelli\" \/>\n<meta property=\"og:description\" content=\"On 29 May 2016, at the Teatro Bibiena in Mantua, the governor of Lombardy Region awarded the Rosa Camuna Prize to the Pirelli Foundation \u201cfor safeguarding and promoting the cultural, historical, and contemporary heritage of the Pirelli Group \u2013 materials and archives that tell the story of the company and the history of Italy\u201d. 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