{"id":75673,"date":"2020-03-19T07:43:03","date_gmt":"2020-03-19T06:43:03","guid":{"rendered":"https:\/\/www.fondazionepirelli.org\/?p=75673"},"modified":"2022-04-21T18:08:51","modified_gmt":"2022-04-21T17:08:51","slug":"vittorio-gregotti-a-great-architect-for-pirelli-for-milan-and-for-the-world","status":"publish","type":"post","link":"https:\/\/www.fondazionepirelli.org\/en\/activities\/stories-from-world-of-pirelli\/vittorio-gregotti-a-great-architect-for-pirelli-for-milan-and-for-the-world\/","title":{"rendered":"Vittorio Gregotti
A Great Architect for Pirelli,
for Milan, and for the World"},"content":{"rendered":"

In 2017 we celebrated his ninetieth birthday with our Gregotti Tour<\/strong> <\/a>through the streets of the district in Milan that owes so much to his passionate vision of urban planning and architecture. To give the people of Milan an idea of the historical significance of the Bicocca Project<\/strong>, the Pirelli Foundation, together with the University of Milano-Bicocca<\/strong>, organised a series of thematic tours of the places that, based on the architect\u2019s projects, have been transformed into symbols of a new way of understanding the urban fabric of the third millennium. This \u201curban tale<\/a>\u201d thus wound its way through the Pirelli Headquarters<\/strong>, built around the historic cooling tower, and the former Pirelli Pneumatici industrial buildings numbers 45 and 66, transformed into the U6 and U7 towers of the University, giving an insider\u2019s view of a city undergoing constant change.<\/p>

Two highly symbolic places \u2013 the Headquarters and the University \u2013 capture the full meaning of a project, strongly backed by the then-president Leopoldo Pirelli<\/strong> and later by Marco Tronchetti Provera<\/strong>, that over thirty years ago heralded the birth of a new concept of modern urban planning. The Pirelli Headquarters is now the icon of the Bicocca Project: a huge glass and concrete cube that incorporates a tower built in 1950, originally used for cooling the water needed for the vulcanising machines. Just as it was a powerful symbol of twentieth-century industry, the tower has continued to act as the emblem of a new industry, taking us into the third millennium. Measuring fifty metres per side, the glass wall that takes up the entire western facade of the Headquarters acts as a sort of opening onto this place of work, where new and old \u2013 or rather, the truly ancient, since it includes the fifteenth-century Bicocca degli Arcimboldi,<\/strong> now the official reception venue of the Pirelli Group<\/strong> \u2013 come together in the Bicocca district, which was so totally reshaped by the hand of Gregotti. Just a few metres \u2013 the width of Viale Piero e Alberto Pirelli \u2013 separate the Pirelli administrative centre from the U6 and U7 buildings, and from the Residenza delle Fontane (U12) of the University of Milano-Bicocca. The buildings are in a classic red-brick colour, which in the architect\u2019s words \u201cintends to recall the industrial origins of the area, giving a sense of continuity with the idea of the university as a place of work, even more than one of preparation\u201d. Joined by flying footbridges and looking out over the great Piazza dell\u2019Ateneo Nuovo, they are themselves at the forefront of the Bicocca Project, which aims to create an innovative cultural network in the northern area of the Metropolitan City of Milan: a university campus at the centre of a wide-ranging project that brings together education, research, culture and business.<\/p>\n

Vittorio Gregotti left us yesterday, in a surreal, deserted Milan, so far removed from his ideal of a city to be lived in, practical, with symbols and places of memories brought back to life. But a city that is ready to start up again and rebuild itself, taking inspiration also from the lessons taught by the architect Gregotti.<\/p>","protected":false},"excerpt":{"rendered":"

In 2017 we celebrated his ninetieth birthday with our Gregotti Tour through the streets of the district in Milan that owes so much to his passionate vision of urban planning and architecture. To give the people of Milan an idea of the historical significance of the Bicocca Project, the Pirelli Foundation, together with the University […]<\/p>\n","protected":false},"author":9,"featured_media":75604,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[71,68],"tags":[164],"class_list":["post-75673","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-activities","category-stories-from-world-of-pirelli","tag-industrial-architectures"],"acf":[],"yoast_head":"\nVittorio Gregotti A Great Architect for Pirelli, for Milan, and for the World - Fondazione Pirelli<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fondazionepirelli.org\/en\/activities\/stories-from-world-of-pirelli\/vittorio-gregotti-a-great-architect-for-pirelli-for-milan-and-for-the-world\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vittorio Gregotti A Great Architect for Pirelli, for Milan, and for the World - Fondazione Pirelli\" \/>\n<meta property=\"og:description\" content=\"In 2017 we celebrated his ninetieth birthday with our Gregotti Tour through the streets of the district in Milan that owes so much to his passionate vision of urban planning and architecture. To give the people of Milan an idea of the historical significance of the Bicocca Project, the Pirelli Foundation, together with the University […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.fondazionepirelli.org\/en\/activities\/stories-from-world-of-pirelli\/vittorio-gregotti-a-great-architect-for-pirelli-for-milan-and-for-the-world\/\" \/>\n<meta property=\"og:site_name\" content=\"Fondazione Pirelli\" \/>\n<meta property=\"article:published_time\" content=\"2020-03-19T06:43:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-04-21T17:08:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wpsite-assets.fondazionepirelli.org\/wp-content\/uploads\/2020\/03\/16093140\/PirelliTourPac-1024-_IPP2311-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"4800\" \/>\n\t<meta property=\"og:image:height\" content=\"1895\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"fondazionepirelli\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"fondazionepirelli\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.fondazionepirelli.org\/en\/activities\/stories-from-world-of-pirelli\/vittorio-gregotti-a-great-architect-for-pirelli-for-milan-and-for-the-world\/\",\"url\":\"https:\/\/www.fondazionepirelli.org\/en\/activities\/stories-from-world-of-pirelli\/vittorio-gregotti-a-great-architect-for-pirelli-for-milan-and-for-the-world\/\",\"name\":\"Vittorio Gregotti A Great Architect for Pirelli, for Milan, and for the World - 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