{"id":75677,"date":"2020-03-19T07:49:13","date_gmt":"2020-03-19T06:49:13","guid":{"rendered":"https:\/\/www.fondazionepirelli.org\/?p=75677"},"modified":"2020-03-19T10:23:37","modified_gmt":"2020-03-19T09:23:37","slug":"the-little-guzzi-rooster-and-pirelli-feeling-the-wind-in-your-face","status":"publish","type":"post","link":"https:\/\/www.fondazionepirelli.org\/en\/activities\/stories-from-world-of-pirelli\/the-little-guzzi-rooster-and-pirelli-feeling-the-wind-in-your-face\/","title":{"rendered":"The Little Guzzi Rooster and Pirelli: Feeling the Wind in Your Face"},"content":{"rendered":"<p>Unveiled before the public in its prototype version on 16 March 1950, The <strong>Guzzi Galletto<\/strong> (literally, the \u201clittle rooster\u201d) motorcycle was a marvel of practicality and style. With all the agility of a scooter, coupled with the \u201chigh wheels\u201d typical of top-class motorcycles. Pirelli fitted it with its 17-inch Ciclomotore 275 tyre and it could race up to 80 km\/h.<br \/>\nAs we are told in <a href=\"https:\/\/www.fondazionepirelli.org\/archivio-storico\/bookreader\/pubblicazioni-e-riviste\/RivistaPirelli\/1950_3.html#page\/16\/mode\/2up\"><em>Pirelli <\/em>magazine no. 3 of 1950<\/a>, the painter <strong>Domenico Cantatore<\/strong>, an inveterate \u201cGuzzista\u201d, went on a pilgrimage to Mandello Lario to attend the \u201crobust cock-a-doodle-doo of the Galletto\u201d: a race amid lake and mountains. Commendator Carlo Guzzi himself was waiting for him and, when the painter expressed his \u201cdesire to own a motorcycle\u201d, he confessed that in his heart he was \u201cvery sensitive to the allure of art\u201d.<\/p>\n<p>In those days, it seemed that all Italians had a burning desire to own a motorcycle or a scooter to experience \u201cthe pleasure of feeling the wind in one\u2019s face\u201d. The Galletto was, of course, a luxury model, \u201caimed at a more affluent category of users\u201d, as Vittorio Bonicelli pointed out in <em>Pirelli <\/em>magazine. But another world-famous two-wheeler was also racing on the 1950 market: the <strong>Vespa<\/strong>, manufactured by company <strong>Piaggio<\/strong>. It first came into being in 1946, creating the motor-scooter segment out of nothing. And, similarly, its Pirelli tyres went by the name of Motor Scooter: little 8-inch diameter wheels with a striped 120 Rigato tread pattern, which gave this \u201c<a href=\"https:\/\/www.fondazionepirelli.org\/archivio-storico\/bookreader\/pubblicazioni-e-riviste\/RivistaPirelli\/1949_4.html#page\/42\/mode\/2up\">little two-wheeled marvel<\/a>\u201d \u2013 as the article published in <strong>1949 in <em>Pirelli <\/em>magazin<\/strong>e was titled \u2013 its superb handling.<br \/>\nIn those days, the Innocenti Lambretta was already going wild, up and down the streets and squares of Italy. The \u201c<a href=\"https:\/\/www.fondazionepirelli.org\/archivio-storico\/bookreader\/pubblicazioni-e-riviste\/RivistaPirelli\/1949_3.html#page\/26\/mode\/2up\">minuscule but heroic<\/a>\u201d Lambretta, as <em>Pirelli <\/em>magazine described it, was heading straight towards the gilded world of racing, fitted with streamlined fairings and windscreen, to smash speed records. The comment on the sporting feats of the Lambretta tyres was: \u201calthough they are subject to exceptional wear and tear due to the extremely high rotation speed of such small wheels, the Pirelli tyres behaved magnificently\u201d.<\/p>\n<p>In those years of post-war Reconstruction, an important page was being written in the history of mobility on two wheels.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Unveiled before the public in its prototype version on 16 March 1950, The Guzzi Galletto (literally, the \u201clittle rooster\u201d) motorcycle was a marvel of practicality and style. With all the agility of a scooter, coupled with the \u201chigh wheels\u201d typical of top-class motorcycles. Pirelli fitted it with its 17-inch Ciclomotore 275 tyre and it could [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":75559,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68],"tags":[242],"class_list":["post-75677","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stories-from-world-of-pirelli","tag-product-history"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Little Guzzi Rooster and Pirelli: Feeling the Wind in Your Face - Fondazione Pirelli<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fondazionepirelli.org\/en\/activities\/stories-from-world-of-pirelli\/the-little-guzzi-rooster-and-pirelli-feeling-the-wind-in-your-face\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Little Guzzi Rooster and Pirelli: Feeling the Wind in Your Face - Fondazione Pirelli\" \/>\n<meta property=\"og:description\" content=\"Unveiled before the public in its prototype version on 16 March 1950, The Guzzi Galletto (literally, the \u201clittle rooster\u201d) motorcycle was a marvel of practicality and style. With all the agility of a scooter, coupled with the \u201chigh wheels\u201d typical of top-class motorcycles. Pirelli fitted it with its 17-inch Ciclomotore 275 tyre and it could [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/127.0.0.1\/en\/activities\/stories-from-world-of-pirelli\/the-little-guzzi-rooster-and-pirelli-feeling-the-wind-in-your-face\/\" \/>\n<meta property=\"og:site_name\" content=\"Fondazione Pirelli\" \/>\n<meta property=\"article:published_time\" content=\"2020-03-19T06:49:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-03-19T09:23:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wpsite-assets.fondazionepirelli.org\/wp-content\/uploads\/2020\/03\/16075241\/Prop1_47_coperture-moto_coperture-moto-scooter_110_496-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"655\" \/>\n\t<meta property=\"og:image:height\" content=\"498\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"fondazionepirelli\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"fondazionepirelli\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/127.0.0.1\/en\/activities\/stories-from-world-of-pirelli\/the-little-guzzi-rooster-and-pirelli-feeling-the-wind-in-your-face\/\",\"url\":\"https:\/\/127.0.0.1\/en\/activities\/stories-from-world-of-pirelli\/the-little-guzzi-rooster-and-pirelli-feeling-the-wind-in-your-face\/\",\"name\":\"The Little Guzzi Rooster and Pirelli: Feeling the Wind in Your Face - Fondazione Pirelli\",\"isPartOf\":{\"@id\":\"https:\/\/www.fondazionepirelli.org\/it\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/127.0.0.1\/en\/activities\/stories-from-world-of-pirelli\/the-little-guzzi-rooster-and-pirelli-feeling-the-wind-in-your-face\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/127.0.0.1\/en\/activities\/stories-from-world-of-pirelli\/the-little-guzzi-rooster-and-pirelli-feeling-the-wind-in-your-face\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/wpsite-assets.fondazionepirelli.org\/wp-content\/uploads\/2020\/03\/16075241\/Prop1_47_coperture-moto_coperture-moto-scooter_110_496-1.jpg\",\"datePublished\":\"2020-03-19T06:49:13+00:00\",\"dateModified\":\"2020-03-19T09:23:37+00:00\",\"author\":{\"@id\":\"https:\/\/www.fondazionepirelli.org\/it\/#\/schema\/person\/c31fcf5937a0e6afa45497f3f8b6d7a0\"},\"breadcrumb\":{\"@id\":\"https:\/\/127.0.0.1\/en\/activities\/stories-from-world-of-pirelli\/the-little-guzzi-rooster-and-pirelli-feeling-the-wind-in-your-face\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/127.0.0.1\/en\/activities\/stories-from-world-of-pirelli\/the-little-guzzi-rooster-and-pirelli-feeling-the-wind-in-your-face\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/127.0.0.1\/en\/activities\/stories-from-world-of-pirelli\/the-little-guzzi-rooster-and-pirelli-feeling-the-wind-in-your-face\/#primaryimage\",\"url\":\"https:\/\/wpsite-assets.fondazionepirelli.org\/wp-content\/uploads\/2020\/03\/16075241\/Prop1_47_coperture-moto_coperture-moto-scooter_110_496-1.jpg\",\"contentUrl\":\"https:\/\/wpsite-assets.fondazionepirelli.org\/wp-content\/uploads\/2020\/03\/16075241\/Prop1_47_coperture-moto_coperture-moto-scooter_110_496-1.jpg\",\"width\":655,\"height\":498},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/127.0.0.1\/en\/activities\/stories-from-world-of-pirelli\/the-little-guzzi-rooster-and-pirelli-feeling-the-wind-in-your-face\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.fondazionepirelli.org\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Little Guzzi Rooster and Pirelli: Feeling the Wind in Your Face\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.fondazionepirelli.org\/it\/#website\",\"url\":\"https:\/\/www.fondazionepirelli.org\/it\/\",\"name\":\"Fondazione Pirelli\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.fondazionepirelli.org\/it\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.fondazionepirelli.org\/it\/#\/schema\/person\/c31fcf5937a0e6afa45497f3f8b6d7a0\",\"name\":\"fondazionepirelli\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.fondazionepirelli.org\/it\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/9cb486421ce1d6eddbf6c4fb66841b4325b786695f7aedf1dde2222428218696?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/9cb486421ce1d6eddbf6c4fb66841b4325b786695f7aedf1dde2222428218696?s=96&d=mm&r=g\",\"caption\":\"fondazionepirelli\"},\"url\":\"https:\/\/www.fondazionepirelli.org\/en\/author\/fondazionepirelli\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Little Guzzi Rooster and Pirelli: Feeling the Wind in Your Face - Fondazione Pirelli","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.fondazionepirelli.org\/en\/activities\/stories-from-world-of-pirelli\/the-little-guzzi-rooster-and-pirelli-feeling-the-wind-in-your-face\/","og_locale":"en_US","og_type":"article","og_title":"The Little Guzzi Rooster and Pirelli: Feeling the Wind in Your Face - Fondazione Pirelli","og_description":"Unveiled before the public in its prototype version on 16 March 1950, The Guzzi Galletto (literally, the \u201clittle rooster\u201d) motorcycle was a marvel of practicality and style. With all the agility of a scooter, coupled with the \u201chigh wheels\u201d typical of top-class motorcycles. Pirelli fitted it with its 17-inch Ciclomotore 275 tyre and it could [&hellip;]","og_url":"https:\/\/127.0.0.1\/en\/activities\/stories-from-world-of-pirelli\/the-little-guzzi-rooster-and-pirelli-feeling-the-wind-in-your-face\/","og_site_name":"Fondazione Pirelli","article_published_time":"2020-03-19T06:49:13+00:00","article_modified_time":"2020-03-19T09:23:37+00:00","og_image":[{"width":655,"height":498,"url":"https:\/\/wpsite-assets.fondazionepirelli.org\/wp-content\/uploads\/2020\/03\/16075241\/Prop1_47_coperture-moto_coperture-moto-scooter_110_496-1.jpg","type":"image\/jpeg"}],"author":"fondazionepirelli","twitter_card":"summary_large_image","twitter_misc":{"Written by":"fondazionepirelli","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/127.0.0.1\/en\/activities\/stories-from-world-of-pirelli\/the-little-guzzi-rooster-and-pirelli-feeling-the-wind-in-your-face\/","url":"https:\/\/127.0.0.1\/en\/activities\/stories-from-world-of-pirelli\/the-little-guzzi-rooster-and-pirelli-feeling-the-wind-in-your-face\/","name":"The Little Guzzi Rooster and Pirelli: Feeling the Wind in Your Face - Fondazione Pirelli","isPartOf":{"@id":"https:\/\/www.fondazionepirelli.org\/it\/#website"},"primaryImageOfPage":{"@id":"https:\/\/127.0.0.1\/en\/activities\/stories-from-world-of-pirelli\/the-little-guzzi-rooster-and-pirelli-feeling-the-wind-in-your-face\/#primaryimage"},"image":{"@id":"https:\/\/127.0.0.1\/en\/activities\/stories-from-world-of-pirelli\/the-little-guzzi-rooster-and-pirelli-feeling-the-wind-in-your-face\/#primaryimage"},"thumbnailUrl":"https:\/\/wpsite-assets.fondazionepirelli.org\/wp-content\/uploads\/2020\/03\/16075241\/Prop1_47_coperture-moto_coperture-moto-scooter_110_496-1.jpg","datePublished":"2020-03-19T06:49:13+00:00","dateModified":"2020-03-19T09:23:37+00:00","author":{"@id":"https:\/\/www.fondazionepirelli.org\/it\/#\/schema\/person\/c31fcf5937a0e6afa45497f3f8b6d7a0"},"breadcrumb":{"@id":"https:\/\/127.0.0.1\/en\/activities\/stories-from-world-of-pirelli\/the-little-guzzi-rooster-and-pirelli-feeling-the-wind-in-your-face\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/127.0.0.1\/en\/activities\/stories-from-world-of-pirelli\/the-little-guzzi-rooster-and-pirelli-feeling-the-wind-in-your-face\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/127.0.0.1\/en\/activities\/stories-from-world-of-pirelli\/the-little-guzzi-rooster-and-pirelli-feeling-the-wind-in-your-face\/#primaryimage","url":"https:\/\/wpsite-assets.fondazionepirelli.org\/wp-content\/uploads\/2020\/03\/16075241\/Prop1_47_coperture-moto_coperture-moto-scooter_110_496-1.jpg","contentUrl":"https:\/\/wpsite-assets.fondazionepirelli.org\/wp-content\/uploads\/2020\/03\/16075241\/Prop1_47_coperture-moto_coperture-moto-scooter_110_496-1.jpg","width":655,"height":498},{"@type":"BreadcrumbList","@id":"https:\/\/127.0.0.1\/en\/activities\/stories-from-world-of-pirelli\/the-little-guzzi-rooster-and-pirelli-feeling-the-wind-in-your-face\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.fondazionepirelli.org\/en\/"},{"@type":"ListItem","position":2,"name":"The Little Guzzi Rooster and Pirelli: Feeling the Wind in Your Face"}]},{"@type":"WebSite","@id":"https:\/\/www.fondazionepirelli.org\/it\/#website","url":"https:\/\/www.fondazionepirelli.org\/it\/","name":"Fondazione Pirelli","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.fondazionepirelli.org\/it\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.fondazionepirelli.org\/it\/#\/schema\/person\/c31fcf5937a0e6afa45497f3f8b6d7a0","name":"fondazionepirelli","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.fondazionepirelli.org\/it\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/9cb486421ce1d6eddbf6c4fb66841b4325b786695f7aedf1dde2222428218696?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9cb486421ce1d6eddbf6c4fb66841b4325b786695f7aedf1dde2222428218696?s=96&d=mm&r=g","caption":"fondazionepirelli"},"url":"https:\/\/www.fondazionepirelli.org\/en\/author\/fondazionepirelli\/"}]}},"_links":{"self":[{"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/posts\/75677\/"}],"collection":[{"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/posts\/"}],"about":[{"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/types\/post\/"}],"author":[{"embeddable":true,"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/users\/9\/"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/comments\/?post=75677"}],"version-history":[{"count":2,"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/posts\/75677\/revisions\/"}],"predecessor-version":[{"id":75701,"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/posts\/75677\/revisions\/75701\/"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/media\/75559\/"}],"wp:attachment":[{"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/media\/?parent=75677"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/categories\/?post=75677"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/tags\/?post=75677"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}