In 1922 Pirelli<\/strong> celebrated its first fifty years of operation<\/strong>. It had already become a major multinational group, with three plants in Italy and a foreign group of several associated companies that managed the plants in Europe \u2013 Spain and Britain<\/strong> \u2013 as well as in Latin America. And it already had countless commercial operations and two rubber-tree plantations in Indonesia. Among the numerous events put on to celebrate the anniversary, one in particular is worthy of note for its originality and importance: the creation of the Museo Storico delle Industrie Pirelli<\/strong> \u2013 the historical museum of Pirelli industries. According to Mario Luzzatto<\/strong>, who was the sales director of the Pirelli tyres sector at the time, the anniversary needed to be given something truly fitting, something \u201cnew\u201d \u2013 something that would have \u201cvast repercussions\u201d: an exhibition t<\/strong>hat would illustrate the raw materials, the production processes, and the products and their applications, but also the many sports events in which Pirelli was taking part, and its advertising campaigns, as well as its programmes for welfare assistance, social security, and culture. Luzzato stated that the exhibition was to be \u201can affirmation of the strength of our company in a way that I believe is unprecedented and that is unlikely to find imitators\u201d. It was also certain to be a \u201cremarkable attraction for all the people of Milan and for many of those who come to our city\u201d.<\/p>\n