{"id":76073,"date":"2020-04-03T07:59:47","date_gmt":"2020-04-03T06:59:47","guid":{"rendered":"https:\/\/www.fondazionepirelli.org\/?p=76073"},"modified":"2022-04-21T18:05:26","modified_gmt":"2022-04-21T17:05:26","slug":"the-sound-of-industry-is-now-online-listen-again-to-il-canto-della-fabbrica","status":"publish","type":"post","link":"https:\/\/www.fondazionepirelli.org\/en\/activities\/the-sound-of-industry-is-now-online-listen-again-to-il-canto-della-fabbrica\/","title":{"rendered":"The Sound of Industry is Now Online:<br> Listen Again to \u201cIl Canto della Fabbrica\u201d"},"content":{"rendered":"<p>\u201cHere at the factory, man loses none of his talent, none of his genius. The measure of his skill can be seen in the object, in the product, the commodity. The submissive machine assists him\u201d. Wise words from <strong>Leonardo Sinisgalli<\/strong> \u2013 an engineer and poet, originally from Lucania but Milanese by vocation in life and work \u2013 in an article he wrote for <strong><em>Pirelli <\/em>magazine<\/strong> in 1949. The mystery of the relationship between man and machine is a theme that spanned the entire twentieth century and that still poses new questions today. Because factories change and machines go digital: computers, robots, online relationships, big data, and so on. High-quality manufacturing remains, but now with a hi-tech soul. People\u2019s work and skills also change, of course, as does the universal language of machines. What does contemporary industry sound like today?<\/p>\n<p><em>Il Canto della Fabbrica<\/em> \u2013 \u201c<strong>the song of the factory<\/strong>\u201d \u2013 was came to life among the people and machines at the<strong> Pirelli Industrial Centre in Settimo Torinese<\/strong>. Championed by the Pirelli Foundation, the project emerged from a meeting between the composer Francesco Fiore and the Orchestra da Camera Italiana, conducted by <strong>Maestro Salvatore Accardo<\/strong>. This song of the factory was performed by the Orchestra da Camera Italiana inside the \u201c<strong>factory in the cherry orchard<\/strong>\u201d in Settimo Torinese before thousands of spectators, and its story has been told in a book. On the <strong><a href=\"http:\/\/www.ilcantodellafabbrica.org\">ilcantodellafabbrica.org<\/a><\/strong> website you can listen to the whole concert and hear the voices of its protagonists: for <strong>Maestro Fior<\/strong>e \u201cthe factory as a place where people intervene in the natural environment to create their own workplace, and where shared knowledge and work find their synthesis in a final product: in music, no less.\u201d \u201cWe\u2019ve shared the importance of \u2018making by hand\u2019, touching the material \u2013 in this case, musical and instrumental \u2013 shaping it in line with the characteristics of the individual players, giving new life to ancient wisdom,\u201d said Maestro Accardo.<\/p>\n<p>A publishing project that you can browse through online, starting from pictures of the concert and of the Pirelli Industrial Centre in Settimo Torinese, yesterday and today.<\/p>\n<p>So come with us and listen to \u201cthe song of the factory\u201d: a world of sounds, of robots and violins, notes and algorithms, metal arms and speakers made of precious wood. In other words, come and listen to the music of machines.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u201cHere at the factory, man loses none of his talent, none of his genius. The measure of his skill can be seen in the object, in the product, the commodity. The submissive machine assists him\u201d. Wise words from Leonardo Sinisgalli \u2013 an engineer and poet, originally from Lucania but Milanese by vocation in life and [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":76045,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[71,80],"tags":[],"class_list":["post-76073","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-activities","category-events-and-guided-tours"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Sound of Industry is Now Online: Listen Again to \u201cIl Canto della Fabbrica\u201d - Fondazione Pirelli<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fondazionepirelli.org\/en\/activities\/the-sound-of-industry-is-now-online-listen-again-to-il-canto-della-fabbrica\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Sound of Industry is Now Online: Listen Again to \u201cIl Canto della Fabbrica\u201d - Fondazione Pirelli\" \/>\n<meta property=\"og:description\" content=\"\u201cHere at the factory, man loses none of his talent, none of his genius. The measure of his skill can be seen in the object, in the product, the commodity. The submissive machine assists him\u201d. Wise words from Leonardo Sinisgalli \u2013 an engineer and poet, originally from Lucania but Milanese by vocation in life and [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/127.0.0.1\/en\/activities\/the-sound-of-industry-is-now-online-listen-again-to-il-canto-della-fabbrica\/\" \/>\n<meta property=\"og:site_name\" content=\"Fondazione Pirelli\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-03T06:59:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-04-21T17:05:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wpsite-assets.fondazionepirelli.org\/wp-content\/uploads\/2020\/03\/31074839\/Pirelli-MiTo-GG1_8044.jpg.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"4800\" \/>\n\t<meta property=\"og:image:height\" content=\"3195\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"fondazionepirelli\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"fondazionepirelli\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/127.0.0.1\/en\/activities\/the-sound-of-industry-is-now-online-listen-again-to-il-canto-della-fabbrica\/\",\"url\":\"https:\/\/127.0.0.1\/en\/activities\/the-sound-of-industry-is-now-online-listen-again-to-il-canto-della-fabbrica\/\",\"name\":\"The Sound of Industry is Now Online: Listen Again to \u201cIl Canto della Fabbrica\u201d - Fondazione Pirelli\",\"isPartOf\":{\"@id\":\"https:\/\/www.fondazionepirelli.org\/it\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/127.0.0.1\/en\/activities\/the-sound-of-industry-is-now-online-listen-again-to-il-canto-della-fabbrica\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/127.0.0.1\/en\/activities\/the-sound-of-industry-is-now-online-listen-again-to-il-canto-della-fabbrica\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/wpsite-assets.fondazionepirelli.org\/wp-content\/uploads\/2020\/03\/31074839\/Pirelli-MiTo-GG1_8044.jpg.jpg\",\"datePublished\":\"2020-04-03T06:59:47+00:00\",\"dateModified\":\"2022-04-21T17:05:26+00:00\",\"author\":{\"@id\":\"https:\/\/www.fondazionepirelli.org\/it\/#\/schema\/person\/c31fcf5937a0e6afa45497f3f8b6d7a0\"},\"breadcrumb\":{\"@id\":\"https:\/\/127.0.0.1\/en\/activities\/the-sound-of-industry-is-now-online-listen-again-to-il-canto-della-fabbrica\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/127.0.0.1\/en\/activities\/the-sound-of-industry-is-now-online-listen-again-to-il-canto-della-fabbrica\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/127.0.0.1\/en\/activities\/the-sound-of-industry-is-now-online-listen-again-to-il-canto-della-fabbrica\/#primaryimage\",\"url\":\"https:\/\/wpsite-assets.fondazionepirelli.org\/wp-content\/uploads\/2020\/03\/31074839\/Pirelli-MiTo-GG1_8044.jpg.jpg\",\"contentUrl\":\"https:\/\/wpsite-assets.fondazionepirelli.org\/wp-content\/uploads\/2020\/03\/31074839\/Pirelli-MiTo-GG1_8044.jpg.jpg\",\"width\":4800,\"height\":3195},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/127.0.0.1\/en\/activities\/the-sound-of-industry-is-now-online-listen-again-to-il-canto-della-fabbrica\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.fondazionepirelli.org\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Sound of Industry is Now Online: Listen Again to \u201cIl Canto della Fabbrica\u201d\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.fondazionepirelli.org\/it\/#website\",\"url\":\"https:\/\/www.fondazionepirelli.org\/it\/\",\"name\":\"Fondazione Pirelli\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.fondazionepirelli.org\/it\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.fondazionepirelli.org\/it\/#\/schema\/person\/c31fcf5937a0e6afa45497f3f8b6d7a0\",\"name\":\"fondazionepirelli\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.fondazionepirelli.org\/it\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/9cb486421ce1d6eddbf6c4fb66841b4325b786695f7aedf1dde2222428218696?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/9cb486421ce1d6eddbf6c4fb66841b4325b786695f7aedf1dde2222428218696?s=96&d=mm&r=g\",\"caption\":\"fondazionepirelli\"},\"url\":\"https:\/\/www.fondazionepirelli.org\/en\/author\/fondazionepirelli\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Sound of Industry is Now Online: Listen Again to \u201cIl Canto della Fabbrica\u201d - Fondazione Pirelli","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.fondazionepirelli.org\/en\/activities\/the-sound-of-industry-is-now-online-listen-again-to-il-canto-della-fabbrica\/","og_locale":"en_US","og_type":"article","og_title":"The Sound of Industry is Now Online: Listen Again to \u201cIl Canto della Fabbrica\u201d - Fondazione Pirelli","og_description":"\u201cHere at the factory, man loses none of his talent, none of his genius. The measure of his skill can be seen in the object, in the product, the commodity. The submissive machine assists him\u201d. Wise words from Leonardo Sinisgalli \u2013 an engineer and poet, originally from Lucania but Milanese by vocation in life and [&hellip;]","og_url":"https:\/\/127.0.0.1\/en\/activities\/the-sound-of-industry-is-now-online-listen-again-to-il-canto-della-fabbrica\/","og_site_name":"Fondazione Pirelli","article_published_time":"2020-04-03T06:59:47+00:00","article_modified_time":"2022-04-21T17:05:26+00:00","og_image":[{"width":4800,"height":3195,"url":"https:\/\/wpsite-assets.fondazionepirelli.org\/wp-content\/uploads\/2020\/03\/31074839\/Pirelli-MiTo-GG1_8044.jpg.jpg","type":"image\/jpeg"}],"author":"fondazionepirelli","twitter_card":"summary_large_image","twitter_misc":{"Written by":"fondazionepirelli","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/127.0.0.1\/en\/activities\/the-sound-of-industry-is-now-online-listen-again-to-il-canto-della-fabbrica\/","url":"https:\/\/127.0.0.1\/en\/activities\/the-sound-of-industry-is-now-online-listen-again-to-il-canto-della-fabbrica\/","name":"The Sound of Industry is Now Online: Listen Again to \u201cIl Canto della Fabbrica\u201d - Fondazione Pirelli","isPartOf":{"@id":"https:\/\/www.fondazionepirelli.org\/it\/#website"},"primaryImageOfPage":{"@id":"https:\/\/127.0.0.1\/en\/activities\/the-sound-of-industry-is-now-online-listen-again-to-il-canto-della-fabbrica\/#primaryimage"},"image":{"@id":"https:\/\/127.0.0.1\/en\/activities\/the-sound-of-industry-is-now-online-listen-again-to-il-canto-della-fabbrica\/#primaryimage"},"thumbnailUrl":"https:\/\/wpsite-assets.fondazionepirelli.org\/wp-content\/uploads\/2020\/03\/31074839\/Pirelli-MiTo-GG1_8044.jpg.jpg","datePublished":"2020-04-03T06:59:47+00:00","dateModified":"2022-04-21T17:05:26+00:00","author":{"@id":"https:\/\/www.fondazionepirelli.org\/it\/#\/schema\/person\/c31fcf5937a0e6afa45497f3f8b6d7a0"},"breadcrumb":{"@id":"https:\/\/127.0.0.1\/en\/activities\/the-sound-of-industry-is-now-online-listen-again-to-il-canto-della-fabbrica\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/127.0.0.1\/en\/activities\/the-sound-of-industry-is-now-online-listen-again-to-il-canto-della-fabbrica\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/127.0.0.1\/en\/activities\/the-sound-of-industry-is-now-online-listen-again-to-il-canto-della-fabbrica\/#primaryimage","url":"https:\/\/wpsite-assets.fondazionepirelli.org\/wp-content\/uploads\/2020\/03\/31074839\/Pirelli-MiTo-GG1_8044.jpg.jpg","contentUrl":"https:\/\/wpsite-assets.fondazionepirelli.org\/wp-content\/uploads\/2020\/03\/31074839\/Pirelli-MiTo-GG1_8044.jpg.jpg","width":4800,"height":3195},{"@type":"BreadcrumbList","@id":"https:\/\/127.0.0.1\/en\/activities\/the-sound-of-industry-is-now-online-listen-again-to-il-canto-della-fabbrica\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.fondazionepirelli.org\/en\/"},{"@type":"ListItem","position":2,"name":"The Sound of Industry is Now Online: Listen Again to \u201cIl Canto della Fabbrica\u201d"}]},{"@type":"WebSite","@id":"https:\/\/www.fondazionepirelli.org\/it\/#website","url":"https:\/\/www.fondazionepirelli.org\/it\/","name":"Fondazione Pirelli","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.fondazionepirelli.org\/it\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.fondazionepirelli.org\/it\/#\/schema\/person\/c31fcf5937a0e6afa45497f3f8b6d7a0","name":"fondazionepirelli","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.fondazionepirelli.org\/it\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/9cb486421ce1d6eddbf6c4fb66841b4325b786695f7aedf1dde2222428218696?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9cb486421ce1d6eddbf6c4fb66841b4325b786695f7aedf1dde2222428218696?s=96&d=mm&r=g","caption":"fondazionepirelli"},"url":"https:\/\/www.fondazionepirelli.org\/en\/author\/fondazionepirelli\/"}]}},"_links":{"self":[{"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/posts\/76073\/"}],"collection":[{"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/posts\/"}],"about":[{"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/types\/post\/"}],"author":[{"embeddable":true,"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/users\/9\/"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/comments\/?post=76073"}],"version-history":[{"count":1,"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/posts\/76073\/revisions\/"}],"predecessor-version":[{"id":76074,"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/posts\/76073\/revisions\/76074\/"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/media\/76045\/"}],"wp:attachment":[{"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/media\/?parent=76073"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/categories\/?post=76073"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/tags\/?post=76073"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}