{"id":76901,"date":"2020-04-15T16:23:18","date_gmt":"2020-04-15T15:23:18","guid":{"rendered":"https:\/\/www.fondazionepirelli.org\/?p=76901"},"modified":"2022-10-21T11:14:20","modified_gmt":"2022-10-21T10:14:20","slug":"the-pirelli-cinturato-extraordinaria-safety","status":"publish","type":"post","link":"https:\/\/www.fondazionepirelli.org\/en\/activities\/the-pirelli-cinturato-extraordinaria-safety\/","title":{"rendered":"The Pirelli Cinturato: \u201cExtraordinaria\u201d Safety"},"content":{"rendered":"<p>A <strong>revolutionary structure<\/strong> with a belt that grips the radial ply casing, making the tyre stable and highly efficient. The Pirelli Cinturato was an invention that, in 1951, changed the face of motoring \u2013 starting with that of racing.<\/p>\n<p>It is no surprise that, in 1965, Pirelli chose the world champion of Formula 1, <strong>Juan Manuel Fangio<\/strong>, as its endorser for the \u201c<strong>Cinturato<\/strong> is only Pirelli\u201d advertising campaign, a series of Carosello television commercials shot on the Monza race track. \u201cOnce I raced with the Pirelli Stelvio\u201d, says Fangio in one of the commercials, facing the camera as he steps out of his car, a white Fiat 1500 Spider in which he has just raced at full speed around the Parabolica at Monza \u2013 \u201c<em>Its safety en velocidad was exceptional. Bien, el Cinturato is even safer<\/em>!\u201d. In another Carosello commercial of the same series, the car changes and is now a red <strong>Alfa GTA.<\/strong> More jolts, flying round the Parabolica, and braking again with the Pirelli Tower behind. This time the driver exclaims: \u201c<a href=\"https:\/\/www.fondazionepirelli.org\/archivio-storico\/audiovisivi\/detail\/IT-PIRELLI-AV0001-000051\/pirelli-n-5.html?jsonVal={%22jsonVal%22:{%22startDate%22:%22%22,%22endDate%22:%22%22,%22fieldDate%22:%22dataNormal%22,%22_perPage%22:20,%22collanaName%22:%22\\%22Pubblicit%C3%A0%20cinematografiche\\%22%22}}&amp;attachmentMisc=undefined\">Extraordinario Cinturato Pirelli!<\/a>\u201d. In the 1950s, he won everything that was there to be won, relying on the \u201csafety en velocidad\u201d of the Stelvio, but now had to acknowledge that the Cinturato \u2013 the \u201cSinturato\u201d as he said it \u2013 truly had extraordinary qualities in terms of safety, speed, grip, and versatility.<\/p>\n<p><strong>Arrigo Castellani<\/strong>, who was director of the Pirelli Advertising Department at the time, sensed that, at the height of the period of mass motorisation, the Cinturato fulfilled a further promise, in addition to its original ones of speed and extraordinary grip: the Pirelli radial also offered <strong>safety<\/strong> at the highest level. And who better than a world-famous driver could promise everyday motorists the quality of its revolutionary radial-ply casing? By the 1960s, the Cinturato had been on the market for over a decade and had emerged from the niche world of out-and-out racing drivers to take over ever-wider vehicle segments: the tyre developed and patented just after the war by engineer<strong> Luigi Emanueli<\/strong> \u2013 the wizard of Pirelli Research and Development \u2013 was now riding high in the international motoring boom. By this time, well over fifty licences had been granted to manufacturers across the world to make the Cinturato. Shortly after, in 1970, an advertising campaign showed how the Cinturato had become the tyre of choice for supercars such as the <strong>Lamborghini Miura<\/strong> and the Maserati Ghibli, but also for small sports cars like the<strong> Lancia Fulvia HF<\/strong> and the Alfa Romeo Junior Z, showing how it had become the benchmark for the automotive industry. Safety, speed, grip, and versatility: what more could one ask for from a tyre that\u2019s \u201cextraordinario\u201d?<\/p>\n<p><strong><a href=\"https:\/\/www.fondazionepirelli.org\/en\/exhibition\/from-the-historical-archive-to-product-development\/\">Back to the main page<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A revolutionary structure with a belt that grips the radial ply casing, making the tyre stable and highly efficient. The Pirelli Cinturato was an invention that, in 1951, changed the face of motoring \u2013 starting with that of racing. It is no surprise that, in 1965, Pirelli chose the world champion of Formula 1, Juan [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":76593,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[71,82],"tags":[],"class_list":["post-76901","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-activities","category-exhibitions"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Pirelli Cinturato: \u201cExtraordinaria\u201d Safety - Fondazione Pirelli<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fondazionepirelli.org\/en\/activities\/the-pirelli-cinturato-extraordinaria-safety\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Pirelli Cinturato: \u201cExtraordinaria\u201d Safety - Fondazione Pirelli\" \/>\n<meta property=\"og:description\" content=\"A revolutionary structure with a belt that grips the radial ply casing, making the tyre stable and highly efficient. The Pirelli Cinturato was an invention that, in 1951, changed the face of motoring \u2013 starting with that of racing. It is no surprise that, in 1965, Pirelli chose the world champion of Formula 1, Juan [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.fondazionepirelli.org\/en\/activities\/the-pirelli-cinturato-extraordinaria-safety\/\" \/>\n<meta property=\"og:site_name\" content=\"Fondazione Pirelli\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-15T15:23:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-21T10:14:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wpsite-assets.fondazionepirelli.org\/wp-content\/uploads\/2020\/04\/09134915\/BackstageMulas_Fangio_Gavioli_1965_004-1-e1586952274435.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"337\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"fondazionepirelli\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"fondazionepirelli\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.fondazionepirelli.org\/en\/activities\/the-pirelli-cinturato-extraordinaria-safety\/\",\"url\":\"https:\/\/www.fondazionepirelli.org\/en\/activities\/the-pirelli-cinturato-extraordinaria-safety\/\",\"name\":\"The Pirelli Cinturato: \u201cExtraordinaria\u201d Safety - 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