{"id":77012,"date":"2020-04-14T07:00:10","date_gmt":"2020-04-14T06:00:10","guid":{"rendered":"https:\/\/www.fondazionepirelli.org\/uncategorized\/lumanesimo-di-leonardo-e-il-genio-dellindustria-moderna\/"},"modified":"2022-10-21T11:14:38","modified_gmt":"2022-10-21T10:14:38","slug":"leonardos-humanism-and-the-genius-of-modern-industry","status":"publish","type":"post","link":"https:\/\/www.fondazionepirelli.org\/en\/activities\/stories-from-world-of-pirelli\/leonardos-humanism-and-the-genius-of-modern-industry\/","title":{"rendered":"Leonardo\u2019s Humanism and the Genius of Modern Industry"},"content":{"rendered":"<p><strong>Leonardo<\/strong>, son of Piero da Vinci, was born on 15 April 1452. Everything has been said and written about the <strong>Tuscan genius<\/strong>, every last detail of every work of his has been minutely studied. Nevertheless, to celebrate such an important anniversary, we would like to offer our own contribution to <strong>Leonardo\u2019s story<\/strong> \u2013 one with unexpected links to the history of <strong>Pirelli<\/strong>. The fifteenth-century <strong>Bicocca degli Arcimboldi<\/strong> villa on the Viale Sarca in Milan, now the Pirelli Group\u2019s official reception venue, has preserved traces \u2013 albeit indirect \u2013 of Leonardo\u2019s passage. In 1917-18, as part of the Group\u2019s industrial expansion in the north-eastern area of the city, the company purchased the Bicocca degli Arcimboldi, on which construction work was started in the second half of the fifteenth century by the aristocratic Milanese family of the same name. The expansion of the Pirelli area had been going since 1906 and was destined to end in the mid-twentieth century when the total area reached almost a million square metres.<\/p>\n<p>The plot of land purchased from the estate of Count Sormani in the immediate post-war period also included the \u201c<strong>country villa<\/strong>\u201d, which had been built in the late medieval style of Lombardy. The interior is a succession of frescoed rooms, each with its own theme: the atrium decorated with the sun of fifteenth-century Po Valley art, the clasped hands and the motto \u201c<strong>Always in God<\/strong>\u201d in the central vestibule, the Hall of Duty reserved for important personalities, and the enchanting Bramantesque <strong>Ladies\u2019 Hall<\/strong>. And then, in the northwest corner, the Hall of Knots, the personal chamber of the judge-archbishop Guidantonio Arcimboldi, frescoed with a recurring motif: a red cord that runs low down on the white wall, and then turns into twelve small knots that, in turn, create another twenty-four larger ones. And it does so three times, in an asymmetrical position on each door, all the way up to the ceiling, creating a geometric <strong>arabesque<\/strong> motif with perfect clarity of line. The knot, the number twelve, the <strong>Mud\u00e9jar arabesque<\/strong>, and the geometric composition: everything points to Leonardo da Vinci and his \u201ccode\u201d. We cannot by any means say that those red lines were drawn by the master himself, but the anonymous decorator of the Bicocca, who presumably worked in the last decade of the fifteenth century, undoubtedly drew on <strong>the world of symbols<\/strong> <strong>of Leonardo<\/strong>, who was already well established in Milan at the time.<\/p>\n<p>Preserving and promoting this wonderful artistic heritage also means preserving Leonardo\u2019s lessons in today\u2019s world, handing on his<strong> humanistic lesson<\/strong> to the future, with all his <strong>genius<\/strong> and <strong>enterprise<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Leonardo, son of Piero da Vinci, was born on 15 April 1452. Everything has been said and written about the Tuscan genius, every last detail of every work of his has been minutely studied. Nevertheless, to celebrate such an important anniversary, we would like to offer our own contribution to Leonardo\u2019s story \u2013 one with [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":76722,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[71,68],"tags":[372],"class_list":["post-77012","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-activities","category-stories-from-world-of-pirelli","tag-science-and-technology"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Leonardo\u2019s Humanism and the Genius of Modern Industry - Fondazione Pirelli<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fondazionepirelli.org\/en\/activities\/stories-from-world-of-pirelli\/leonardos-humanism-and-the-genius-of-modern-industry\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Leonardo\u2019s Humanism and the Genius of Modern Industry - Fondazione Pirelli\" \/>\n<meta property=\"og:description\" content=\"Leonardo, son of Piero da Vinci, was born on 15 April 1452. Everything has been said and written about the Tuscan genius, every last detail of every work of his has been minutely studied. Nevertheless, to celebrate such an important anniversary, we would like to offer our own contribution to Leonardo\u2019s story \u2013 one with [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.fondazionepirelli.org\/en\/activities\/stories-from-world-of-pirelli\/leonardos-humanism-and-the-genius-of-modern-industry\/\" \/>\n<meta property=\"og:site_name\" content=\"Fondazione Pirelli\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-14T06:00:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-21T10:14:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wpsite-assets.fondazionepirelli.org\/wp-content\/uploads\/2020\/04\/14133658\/Sala-dei-nodi-e1587133254306.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"fondazionepirelli\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"fondazionepirelli\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.fondazionepirelli.org\/en\/activities\/stories-from-world-of-pirelli\/leonardos-humanism-and-the-genius-of-modern-industry\/\",\"url\":\"https:\/\/www.fondazionepirelli.org\/en\/activities\/stories-from-world-of-pirelli\/leonardos-humanism-and-the-genius-of-modern-industry\/\",\"name\":\"Leonardo\u2019s Humanism and the Genius of Modern Industry - Fondazione Pirelli\",\"isPartOf\":{\"@id\":\"https:\/\/www.fondazionepirelli.org\/it\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.fondazionepirelli.org\/en\/activities\/stories-from-world-of-pirelli\/leonardos-humanism-and-the-genius-of-modern-industry\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.fondazionepirelli.org\/en\/activities\/stories-from-world-of-pirelli\/leonardos-humanism-and-the-genius-of-modern-industry\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/wpsite-assets.fondazionepirelli.org\/wp-content\/uploads\/2020\/04\/14133658\/Sala-dei-nodi-e1587133254306.jpg\",\"datePublished\":\"2020-04-14T06:00:10+00:00\",\"dateModified\":\"2022-10-21T10:14:38+00:00\",\"author\":{\"@id\":\"https:\/\/www.fondazionepirelli.org\/it\/#\/schema\/person\/c31fcf5937a0e6afa45497f3f8b6d7a0\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.fondazionepirelli.org\/en\/activities\/stories-from-world-of-pirelli\/leonardos-humanism-and-the-genius-of-modern-industry\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.fondazionepirelli.org\/en\/activities\/stories-from-world-of-pirelli\/leonardos-humanism-and-the-genius-of-modern-industry\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.fondazionepirelli.org\/en\/activities\/stories-from-world-of-pirelli\/leonardos-humanism-and-the-genius-of-modern-industry\/#primaryimage\",\"url\":\"https:\/\/wpsite-assets.fondazionepirelli.org\/wp-content\/uploads\/2020\/04\/14133658\/Sala-dei-nodi-e1587133254306.jpg\",\"contentUrl\":\"https:\/\/wpsite-assets.fondazionepirelli.org\/wp-content\/uploads\/2020\/04\/14133658\/Sala-dei-nodi-e1587133254306.jpg\",\"width\":750,\"height\":500},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.fondazionepirelli.org\/en\/activities\/stories-from-world-of-pirelli\/leonardos-humanism-and-the-genius-of-modern-industry\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.fondazionepirelli.org\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Leonardo\u2019s Humanism and the Genius of Modern Industry\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.fondazionepirelli.org\/it\/#website\",\"url\":\"https:\/\/www.fondazionepirelli.org\/it\/\",\"name\":\"Fondazione Pirelli\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.fondazionepirelli.org\/it\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.fondazionepirelli.org\/it\/#\/schema\/person\/c31fcf5937a0e6afa45497f3f8b6d7a0\",\"name\":\"fondazionepirelli\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.fondazionepirelli.org\/it\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/9cb486421ce1d6eddbf6c4fb66841b4325b786695f7aedf1dde2222428218696?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/9cb486421ce1d6eddbf6c4fb66841b4325b786695f7aedf1dde2222428218696?s=96&d=mm&r=g\",\"caption\":\"fondazionepirelli\"},\"url\":\"https:\/\/www.fondazionepirelli.org\/en\/author\/fondazionepirelli\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Leonardo\u2019s Humanism and the Genius of Modern Industry - Fondazione Pirelli","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.fondazionepirelli.org\/en\/activities\/stories-from-world-of-pirelli\/leonardos-humanism-and-the-genius-of-modern-industry\/","og_locale":"en_US","og_type":"article","og_title":"Leonardo\u2019s Humanism and the Genius of Modern Industry - Fondazione Pirelli","og_description":"Leonardo, son of Piero da Vinci, was born on 15 April 1452. Everything has been said and written about the Tuscan genius, every last detail of every work of his has been minutely studied. Nevertheless, to celebrate such an important anniversary, we would like to offer our own contribution to Leonardo\u2019s story \u2013 one with [&hellip;]","og_url":"https:\/\/www.fondazionepirelli.org\/en\/activities\/stories-from-world-of-pirelli\/leonardos-humanism-and-the-genius-of-modern-industry\/","og_site_name":"Fondazione Pirelli","article_published_time":"2020-04-14T06:00:10+00:00","article_modified_time":"2022-10-21T10:14:38+00:00","og_image":[{"width":750,"height":500,"url":"https:\/\/wpsite-assets.fondazionepirelli.org\/wp-content\/uploads\/2020\/04\/14133658\/Sala-dei-nodi-e1587133254306.jpg","type":"image\/jpeg"}],"author":"fondazionepirelli","twitter_card":"summary_large_image","twitter_misc":{"Written by":"fondazionepirelli","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.fondazionepirelli.org\/en\/activities\/stories-from-world-of-pirelli\/leonardos-humanism-and-the-genius-of-modern-industry\/","url":"https:\/\/www.fondazionepirelli.org\/en\/activities\/stories-from-world-of-pirelli\/leonardos-humanism-and-the-genius-of-modern-industry\/","name":"Leonardo\u2019s Humanism and the Genius of Modern Industry - Fondazione Pirelli","isPartOf":{"@id":"https:\/\/www.fondazionepirelli.org\/it\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.fondazionepirelli.org\/en\/activities\/stories-from-world-of-pirelli\/leonardos-humanism-and-the-genius-of-modern-industry\/#primaryimage"},"image":{"@id":"https:\/\/www.fondazionepirelli.org\/en\/activities\/stories-from-world-of-pirelli\/leonardos-humanism-and-the-genius-of-modern-industry\/#primaryimage"},"thumbnailUrl":"https:\/\/wpsite-assets.fondazionepirelli.org\/wp-content\/uploads\/2020\/04\/14133658\/Sala-dei-nodi-e1587133254306.jpg","datePublished":"2020-04-14T06:00:10+00:00","dateModified":"2022-10-21T10:14:38+00:00","author":{"@id":"https:\/\/www.fondazionepirelli.org\/it\/#\/schema\/person\/c31fcf5937a0e6afa45497f3f8b6d7a0"},"breadcrumb":{"@id":"https:\/\/www.fondazionepirelli.org\/en\/activities\/stories-from-world-of-pirelli\/leonardos-humanism-and-the-genius-of-modern-industry\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.fondazionepirelli.org\/en\/activities\/stories-from-world-of-pirelli\/leonardos-humanism-and-the-genius-of-modern-industry\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.fondazionepirelli.org\/en\/activities\/stories-from-world-of-pirelli\/leonardos-humanism-and-the-genius-of-modern-industry\/#primaryimage","url":"https:\/\/wpsite-assets.fondazionepirelli.org\/wp-content\/uploads\/2020\/04\/14133658\/Sala-dei-nodi-e1587133254306.jpg","contentUrl":"https:\/\/wpsite-assets.fondazionepirelli.org\/wp-content\/uploads\/2020\/04\/14133658\/Sala-dei-nodi-e1587133254306.jpg","width":750,"height":500},{"@type":"BreadcrumbList","@id":"https:\/\/www.fondazionepirelli.org\/en\/activities\/stories-from-world-of-pirelli\/leonardos-humanism-and-the-genius-of-modern-industry\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.fondazionepirelli.org\/en\/"},{"@type":"ListItem","position":2,"name":"Leonardo\u2019s Humanism and the Genius of Modern Industry"}]},{"@type":"WebSite","@id":"https:\/\/www.fondazionepirelli.org\/it\/#website","url":"https:\/\/www.fondazionepirelli.org\/it\/","name":"Fondazione Pirelli","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.fondazionepirelli.org\/it\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.fondazionepirelli.org\/it\/#\/schema\/person\/c31fcf5937a0e6afa45497f3f8b6d7a0","name":"fondazionepirelli","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.fondazionepirelli.org\/it\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/9cb486421ce1d6eddbf6c4fb66841b4325b786695f7aedf1dde2222428218696?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9cb486421ce1d6eddbf6c4fb66841b4325b786695f7aedf1dde2222428218696?s=96&d=mm&r=g","caption":"fondazionepirelli"},"url":"https:\/\/www.fondazionepirelli.org\/en\/author\/fondazionepirelli\/"}]}},"_links":{"self":[{"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/posts\/77012\/"}],"collection":[{"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/posts\/"}],"about":[{"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/types\/post\/"}],"author":[{"embeddable":true,"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/users\/9\/"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/comments\/?post=77012"}],"version-history":[{"count":12,"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/posts\/77012\/revisions\/"}],"predecessor-version":[{"id":92771,"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/posts\/77012\/revisions\/92771\/"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/media\/76722\/"}],"wp:attachment":[{"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/media\/?parent=77012"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/categories\/?post=77012"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/tags\/?post=77012"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}