{"id":77293,"date":"2020-04-29T14:46:02","date_gmt":"2020-04-29T13:46:02","guid":{"rendered":"https:\/\/www.fondazionepirelli.org\/?p=77293"},"modified":"2020-04-29T14:46:02","modified_gmt":"2020-04-29T13:46:02","slug":"corporate-music","status":"publish","type":"post","link":"https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/corporate-music\/","title":{"rendered":"Corporate music"},"content":{"rendered":"<p><em>An analysis of musical education and business education reveals the many common traits between two activities that are not as dissimilar as one might think<\/em><\/p>\n<p>Educating yourself and others in being rigorous is important, and even more so when you face difficult periods and new challenges. This advice applies to everyone, in fields of activity that although different share some common traits. Just like doing business and making music, and, therefore, with business education alongside musical education. Calculation and art, only apparently at odds.<\/p>\n<p>This is the topic discussed by Daniele Morselli&#8217;s contribution to the collection entitled \u201cDonare donarsi. Per una pedagogia della Community music\u201d (\u201cTo give and to give oneself: for teaching community music\u201d). The author undertakes an interdisciplinary investigation of musical education and business education that offers some interesting food for thought and finds much common ground.<\/p>\n<p>Indeed, in \u201cVerso una integrazione di educazione musicale ed educazione all\u2019imprenditorialit\u00e0 in un\u2019ottica di lifelong learning. Un\u2019analisi della letteratura\u201d (\u201cTowards an integration of musical education and business education through the lens of lifelong learning: a literature analysis\u201d), Morselli asks whether \u201ca musical education programme can include elements from business education.\u201d And, further, whether \u201ca business education programme can make use of musical education.\u201d<\/p>\n<p>Starting from the premise that business and music could both be \u201ckey skills for lifelong learning\u201d, he reasons that, after all, even the arts require a certain amount of business sense. The author proceeds by looking at how different learning methods intersect, to demonstrate how much business can benefit from music and vice versa.<\/p>\n<p>Morselli writes: \u201cA false myth often heard in artistic circles is that the same people who are successful in the creative arts are those who lack economic skills. Even more crippling is the myth that musicians who choose to prioritise the business aspect of their career at the expense of the musical side risk selling out.\u201d He continues: \u201cA holistic approach to business education in the musical field allows to overcome a rationalistic view that sees business as a stand-alone subject, and that as such is in danger of segregating, rather than integrating, business and musical education.\u201d<\/p>\n<p>Basically, doing good business is akin to making good music.\u00a0 And vice versa.<\/p><p><strong>Verso una integrazione di educazione musicale ed educazione all\u2019imprenditorialit\u00e0 in un\u2019ottica di lifelong learning. <\/strong><strong>Un\u2019analisi della letteratura (\u201cTowards an integration of musical education and business education through the lens of lifelong learning: a literature analysis\u201d)<\/strong><\/p>\n<p>Daniele Morselli<\/p>\n<p>In \u201cDonare donarsi. Per una pedagogia della Community music\u201d (To give and to give oneself: for teaching community music), edited by Antonella Coppi, Libreria Musicale Italiana, 2020<\/p><p><strong>\u00a0<\/strong><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>An analysis of musical education and business education reveals the many common traits between two activities that are not as dissimilar as one might think Educating yourself and others in being rigorous is important, and even more so when you face difficult periods and new challenges. This advice applies to everyone, in fields of activity [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[56,57],"tags":[],"class_list":["post-77293","post","type-post","status-publish","format-standard","hentry","category-corporate-culture","category-insights"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Corporate music - Fondazione Pirelli<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/corporate-music\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Corporate music - Fondazione Pirelli\" \/>\n<meta property=\"og:description\" content=\"An analysis of musical education and business education reveals the many common traits between two activities that are not as dissimilar as one might think Educating yourself and others in being rigorous is important, and even more so when you face difficult periods and new challenges. 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