{"id":77934,"date":"2020-05-18T06:05:57","date_gmt":"2020-05-18T05:05:57","guid":{"rendered":"https:\/\/www.fondazionepirelli.org\/?p=77934"},"modified":"2022-10-06T11:37:32","modified_gmt":"2022-10-06T10:37:32","slug":"the-birth-of-a-symbol-the-pirelli-tower","status":"publish","type":"post","link":"https:\/\/www.fondazionepirelli.org\/en\/activities\/the-birth-of-a-symbol-the-pirelli-tower\/","title":{"rendered":"The Birth of a Symbol: The Pirelli Tower"},"content":{"rendered":"<p>After rejecting the idea of reconstructing the factory after the war, <strong>Alberto and Piero Pirelli<\/strong> decided to create a management and administrative headquarters, leaving the manufacturing operations at the <strong>Bicocca<\/strong> plant. Two architecture firms, <strong>Valtolina-Dell\u2019Orto<\/strong> and <strong>Ponti-Fornaroli-Rosselli<\/strong>, were entrusted in <strong>1953<\/strong> with drawing up the executive design, and overseeing the construction work and testing. The final building plans were completed in late 1954: it was to be a <strong>127<\/strong>-metre, <strong>31<\/strong>-storey reinforced concrete tower, with a ground plan that was wide in the middle, gradually tapering at the ends until it almost closed at the tips.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-77532 \" src=\"https:\/\/wpsite-assets.fondazionepirelli.org\/wp-content\/uploads\/2020\/05\/06075215\/20195_645_costruzione_fototecnica_Publifoto_2-1959-e1588748470196-461x1024.jpg\" alt=\"\" width=\"203\" height=\"451\" srcset=\"https:\/\/wpsite-assets.fondazionepirelli.org\/wp-content\/uploads\/2020\/05\/06075215\/20195_645_costruzione_fototecnica_Publifoto_2-1959-e1588748470196-461x1024.jpg 461w, https:\/\/wpsite-assets.fondazionepirelli.org\/wp-content\/uploads\/2020\/05\/06075215\/20195_645_costruzione_fototecnica_Publifoto_2-1959-e1588748470196-135x300.jpg 135w, https:\/\/wpsite-assets.fondazionepirelli.org\/wp-content\/uploads\/2020\/05\/06075215\/20195_645_costruzione_fototecnica_Publifoto_2-1959-e1588748470196-768x1708.jpg 768w\" sizes=\"auto, (max-width: 203px) 100vw, 203px\" \/><\/p>\n<p>The architect <strong>Gio Ponti<\/strong> was assisted by the engineers <strong>Pier Luigi Nervi<\/strong> and <strong>Arturo Danusso<\/strong>, who were called in by Pirelli to design the reinforced concrete structure, and the definitive design was completed in <strong>1956<\/strong>. The \u201cBrusada\u201d was demolished and the site prepared between June and December 1955, with <a href=\"https:\/\/www.fondazionepirelli.org\/archivio-storico\/fattienotiziepirellibookreader\/pubblicazioni-e-riviste\/FattieNotiziePirelli\/1956_08_FATTI_E_NOTIZIE.html#page\/2\/mode\/2up\">the first stone being officially laid<\/a> on <strong>12 July 1956<\/strong>, in the presence of Alberto and Leopoldo Pirelli. The building was completed in <strong>1960<\/strong>, and it was hailed by the <a href=\"https:\/\/www.fondazionepirelli.org\/archivio-storico\/fattienotiziepirellibookreader\/pubblicazioni-e-riviste\/FattieNotiziePirelli\/1956_05_FATTI_E_NOTIZIE.html#page\/10\/mode\/2up\">international press<\/a> as a technically and aesthetically exceptional work: the tallest reinforced concrete building in Europe and the third tallest in the world, it was a work of extraordinary and elegant rationality.<\/p>\n<p>Solutions that had never been tested before in Italy were adopted for the construction site, and especially for vertical lifting: there were no conventional systems taller than 40 metres on the Italian market, so a system of <strong>two tower cranes<\/strong> was therefore designed to reach the height necessary for casting the roof slab over the top floor. The concrete production system, which was designed by the <strong>Comolli<\/strong> company, the contractor, also had unprecedented features.<\/p>\n<p>The <a href=\"https:\/\/www.fondazionepirelli.org\/archivio-storico\/fotografie\/search\/result.html?collanaName=%22grattacielo%20Pirelli%22&amp;lang=en\">building<\/a> was quite unique, both from an architectural point of view and in terms of its interior design.<\/p><p><a href=\"https:\/\/www.fondazionepirelli.org\/en\/exhibition\/the-pirellone-the-story-of-a-skyscraper\/\">Back to the main page<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>After rejecting the idea of reconstructing the factory after the war, Alberto and Piero Pirelli decided to create a management and administrative headquarters, leaving the manufacturing operations at the Bicocca plant. Two architecture firms, Valtolina-Dell\u2019Orto and Ponti-Fornaroli-Rosselli, were entrusted in 1953 with drawing up the executive design, and overseeing the construction work and testing. The [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":77537,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[71,82],"tags":[],"class_list":["post-77934","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-activities","category-exhibitions"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Birth of a Symbol: The Pirelli Tower - Fondazione Pirelli<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fondazionepirelli.org\/en\/activities\/the-birth-of-a-symbol-the-pirelli-tower\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Birth of a Symbol: The Pirelli Tower - Fondazione Pirelli\" \/>\n<meta property=\"og:description\" content=\"After rejecting the idea of reconstructing the factory after the war, Alberto and Piero Pirelli decided to create a management and administrative headquarters, leaving the manufacturing operations at the Bicocca plant. Two architecture firms, Valtolina-Dell\u2019Orto and Ponti-Fornaroli-Rosselli, were entrusted in 1953 with drawing up the executive design, and overseeing the construction work and testing. The [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.fondazionepirelli.org\/en\/activities\/the-birth-of-a-symbol-the-pirelli-tower\/\" \/>\n<meta property=\"og:site_name\" content=\"Fondazione Pirelli\" \/>\n<meta property=\"article:published_time\" content=\"2020-05-18T05:05:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-06T10:37:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wpsite-assets.fondazionepirelli.org\/wp-content\/uploads\/2020\/05\/06075253\/Prop2_12398_5_1955_Grattacielo_Mida-e1589465047135.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"5448\" \/>\n\t<meta property=\"og:image:height\" content=\"4099\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"fondazionepirelli\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"fondazionepirelli\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.fondazionepirelli.org\/en\/activities\/the-birth-of-a-symbol-the-pirelli-tower\/\",\"url\":\"https:\/\/www.fondazionepirelli.org\/en\/activities\/the-birth-of-a-symbol-the-pirelli-tower\/\",\"name\":\"The Birth of a Symbol: The Pirelli Tower - Fondazione Pirelli\",\"isPartOf\":{\"@id\":\"https:\/\/www.fondazionepirelli.org\/it\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.fondazionepirelli.org\/en\/activities\/the-birth-of-a-symbol-the-pirelli-tower\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.fondazionepirelli.org\/en\/activities\/the-birth-of-a-symbol-the-pirelli-tower\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/wpsite-assets.fondazionepirelli.org\/wp-content\/uploads\/2020\/05\/06075253\/Prop2_12398_5_1955_Grattacielo_Mida-e1589465047135.jpg\",\"datePublished\":\"2020-05-18T05:05:57+00:00\",\"dateModified\":\"2022-10-06T10:37:32+00:00\",\"author\":{\"@id\":\"https:\/\/www.fondazionepirelli.org\/it\/#\/schema\/person\/c31fcf5937a0e6afa45497f3f8b6d7a0\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.fondazionepirelli.org\/en\/activities\/the-birth-of-a-symbol-the-pirelli-tower\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.fondazionepirelli.org\/en\/activities\/the-birth-of-a-symbol-the-pirelli-tower\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.fondazionepirelli.org\/en\/activities\/the-birth-of-a-symbol-the-pirelli-tower\/#primaryimage\",\"url\":\"https:\/\/wpsite-assets.fondazionepirelli.org\/wp-content\/uploads\/2020\/05\/06075253\/Prop2_12398_5_1955_Grattacielo_Mida-e1589465047135.jpg\",\"contentUrl\":\"https:\/\/wpsite-assets.fondazionepirelli.org\/wp-content\/uploads\/2020\/05\/06075253\/Prop2_12398_5_1955_Grattacielo_Mida-e1589465047135.jpg\",\"width\":5448,\"height\":4099},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.fondazionepirelli.org\/en\/activities\/the-birth-of-a-symbol-the-pirelli-tower\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.fondazionepirelli.org\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Birth of a Symbol: The Pirelli Tower\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.fondazionepirelli.org\/it\/#website\",\"url\":\"https:\/\/www.fondazionepirelli.org\/it\/\",\"name\":\"Fondazione Pirelli\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.fondazionepirelli.org\/it\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.fondazionepirelli.org\/it\/#\/schema\/person\/c31fcf5937a0e6afa45497f3f8b6d7a0\",\"name\":\"fondazionepirelli\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.fondazionepirelli.org\/it\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/9cb486421ce1d6eddbf6c4fb66841b4325b786695f7aedf1dde2222428218696?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/9cb486421ce1d6eddbf6c4fb66841b4325b786695f7aedf1dde2222428218696?s=96&d=mm&r=g\",\"caption\":\"fondazionepirelli\"},\"url\":\"https:\/\/www.fondazionepirelli.org\/en\/author\/fondazionepirelli\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Birth of a Symbol: The Pirelli Tower - Fondazione Pirelli","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.fondazionepirelli.org\/en\/activities\/the-birth-of-a-symbol-the-pirelli-tower\/","og_locale":"en_US","og_type":"article","og_title":"The Birth of a Symbol: The Pirelli Tower - Fondazione Pirelli","og_description":"After rejecting the idea of reconstructing the factory after the war, Alberto and Piero Pirelli decided to create a management and administrative headquarters, leaving the manufacturing operations at the Bicocca plant. Two architecture firms, Valtolina-Dell\u2019Orto and Ponti-Fornaroli-Rosselli, were entrusted in 1953 with drawing up the executive design, and overseeing the construction work and testing. The [&hellip;]","og_url":"https:\/\/www.fondazionepirelli.org\/en\/activities\/the-birth-of-a-symbol-the-pirelli-tower\/","og_site_name":"Fondazione Pirelli","article_published_time":"2020-05-18T05:05:57+00:00","article_modified_time":"2022-10-06T10:37:32+00:00","og_image":[{"width":5448,"height":4099,"url":"https:\/\/wpsite-assets.fondazionepirelli.org\/wp-content\/uploads\/2020\/05\/06075253\/Prop2_12398_5_1955_Grattacielo_Mida-e1589465047135.jpg","type":"image\/jpeg"}],"author":"fondazionepirelli","twitter_card":"summary_large_image","twitter_misc":{"Written by":"fondazionepirelli","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.fondazionepirelli.org\/en\/activities\/the-birth-of-a-symbol-the-pirelli-tower\/","url":"https:\/\/www.fondazionepirelli.org\/en\/activities\/the-birth-of-a-symbol-the-pirelli-tower\/","name":"The Birth of a Symbol: The Pirelli Tower - Fondazione Pirelli","isPartOf":{"@id":"https:\/\/www.fondazionepirelli.org\/it\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.fondazionepirelli.org\/en\/activities\/the-birth-of-a-symbol-the-pirelli-tower\/#primaryimage"},"image":{"@id":"https:\/\/www.fondazionepirelli.org\/en\/activities\/the-birth-of-a-symbol-the-pirelli-tower\/#primaryimage"},"thumbnailUrl":"https:\/\/wpsite-assets.fondazionepirelli.org\/wp-content\/uploads\/2020\/05\/06075253\/Prop2_12398_5_1955_Grattacielo_Mida-e1589465047135.jpg","datePublished":"2020-05-18T05:05:57+00:00","dateModified":"2022-10-06T10:37:32+00:00","author":{"@id":"https:\/\/www.fondazionepirelli.org\/it\/#\/schema\/person\/c31fcf5937a0e6afa45497f3f8b6d7a0"},"breadcrumb":{"@id":"https:\/\/www.fondazionepirelli.org\/en\/activities\/the-birth-of-a-symbol-the-pirelli-tower\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.fondazionepirelli.org\/en\/activities\/the-birth-of-a-symbol-the-pirelli-tower\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.fondazionepirelli.org\/en\/activities\/the-birth-of-a-symbol-the-pirelli-tower\/#primaryimage","url":"https:\/\/wpsite-assets.fondazionepirelli.org\/wp-content\/uploads\/2020\/05\/06075253\/Prop2_12398_5_1955_Grattacielo_Mida-e1589465047135.jpg","contentUrl":"https:\/\/wpsite-assets.fondazionepirelli.org\/wp-content\/uploads\/2020\/05\/06075253\/Prop2_12398_5_1955_Grattacielo_Mida-e1589465047135.jpg","width":5448,"height":4099},{"@type":"BreadcrumbList","@id":"https:\/\/www.fondazionepirelli.org\/en\/activities\/the-birth-of-a-symbol-the-pirelli-tower\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.fondazionepirelli.org\/en\/"},{"@type":"ListItem","position":2,"name":"The Birth of a Symbol: The Pirelli Tower"}]},{"@type":"WebSite","@id":"https:\/\/www.fondazionepirelli.org\/it\/#website","url":"https:\/\/www.fondazionepirelli.org\/it\/","name":"Fondazione Pirelli","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.fondazionepirelli.org\/it\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.fondazionepirelli.org\/it\/#\/schema\/person\/c31fcf5937a0e6afa45497f3f8b6d7a0","name":"fondazionepirelli","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.fondazionepirelli.org\/it\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/9cb486421ce1d6eddbf6c4fb66841b4325b786695f7aedf1dde2222428218696?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9cb486421ce1d6eddbf6c4fb66841b4325b786695f7aedf1dde2222428218696?s=96&d=mm&r=g","caption":"fondazionepirelli"},"url":"https:\/\/www.fondazionepirelli.org\/en\/author\/fondazionepirelli\/"}]}},"_links":{"self":[{"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/posts\/77934\/"}],"collection":[{"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/posts\/"}],"about":[{"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/types\/post\/"}],"author":[{"embeddable":true,"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/users\/9\/"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/comments\/?post=77934"}],"version-history":[{"count":6,"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/posts\/77934\/revisions\/"}],"predecessor-version":[{"id":82158,"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/posts\/77934\/revisions\/82158\/"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/media\/77537\/"}],"wp:attachment":[{"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/media\/?parent=77934"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/categories\/?post=77934"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/tags\/?post=77934"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}