{"id":81459,"date":"2020-10-14T13:04:46","date_gmt":"2020-10-14T12:04:46","guid":{"rendered":"https:\/\/www.fondazionepirelli.org\/?p=81459"},"modified":"2022-10-21T10:42:02","modified_gmt":"2022-10-21T09:42:02","slug":"gino-valle-clocks-and-the-fusion-of-technology-and-design","status":"publish","type":"post","link":"https:\/\/www.fondazionepirelli.org\/en\/activities\/exhibitions\/gino-valle-clocks-and-the-fusion-of-technology-and-design\/","title":{"rendered":"Gino Valle, clocks, and the fusion of technology and design"},"content":{"rendered":"<p>During the years when Munari was designing Meo Romeo the cat, <strong>Fermo Solari<\/strong>, who was born into a family of clockmakers in Friuli dating back to the eighteenth century, founded <strong>Solari &amp; C.<\/strong>, a company in Udine that started manufacturing split-flap clocks on an industrial scale. To give form to the ground-breaking technology of Solari clocks, in which the hands are replaced by numbers that flip every minute, he called in a famous designer, the architect <strong>Gino Valle<\/strong>. This led to <strong>Cifra 5, which won the Compasso d\u2019Oro in 1956<\/strong>. This clock had a compact shell, reflecting the aesthetic tastes of the time, and a roller with 40 flaps, which created figures that could be read from 15 metres away. This was the first in what became an authentic \u201cfamily\u201d of clocks, hailed as the finest expression of the fusion of technology and design. The same concept was at the heart of the alphanumeric displays for airports and stations, also designed by Gino Valle, which in 1962 won the Compasso d\u2019Oro for their \u201caesthetic-functional\u201d characteristics. Under the direction of Pirelli, of which Solari became a subsidiary in 1964, these split-flap displays spread to airports and stations across the world, from Tokyo to London, from Beirut to Sydney, and were even used for the countdowns at the Cape Canaveral aerospace centre. In 1966 it was the turn of <strong>Cifra 3<\/strong>, the smallest direct-reading electric clock produced by Solari. It too was designed by Gino Valle with lettering created by <strong>Massimo Vignelli<\/strong>, and in 1968 it entered the permanent collection of <strong>MoMA in New York<\/strong>.<\/p>\n<p><a href=\"https:\/\/www.fondazionepirelli.org\/en\/exhibition\/pirelli-and-the-compasso-doro\/\">Back to the main page<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>During the years when Munari was designing Meo Romeo the cat, Fermo Solari, who was born into a family of clockmakers in Friuli dating back to the eighteenth century, founded Solari &amp; C., a company in Udine that started manufacturing split-flap clocks on an industrial scale. To give form to the ground-breaking technology of Solari [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":81345,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[82],"tags":[],"class_list":["post-81459","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-exhibitions"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Gino Valle, clocks, and the fusion of technology and design - Fondazione Pirelli<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fondazionepirelli.org\/en\/activities\/exhibitions\/gino-valle-clocks-and-the-fusion-of-technology-and-design\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gino Valle, clocks, and the fusion of technology and design - Fondazione Pirelli\" \/>\n<meta property=\"og:description\" content=\"During the years when Munari was designing Meo Romeo the cat, Fermo Solari, who was born into a family of clockmakers in Friuli dating back to the eighteenth century, founded Solari &amp; C., a company in Udine that started manufacturing split-flap clocks on an industrial scale. To give form to the ground-breaking technology of Solari [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.fondazionepirelli.org\/en\/activities\/exhibitions\/gino-valle-clocks-and-the-fusion-of-technology-and-design\/\" \/>\n<meta property=\"og:site_name\" content=\"Fondazione Pirelli\" \/>\n<meta property=\"article:published_time\" content=\"2020-10-14T12:04:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-21T09:42:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wpsite-assets.fondazionepirelli.org\/wp-content\/uploads\/2020\/10\/08123831\/Cifra_5_2-e1602503748222.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"399\" \/>\n\t<meta property=\"og:image:height\" content=\"399\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"fondazionepirelli\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"fondazionepirelli\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.fondazionepirelli.org\/en\/activities\/exhibitions\/gino-valle-clocks-and-the-fusion-of-technology-and-design\/\",\"url\":\"https:\/\/www.fondazionepirelli.org\/en\/activities\/exhibitions\/gino-valle-clocks-and-the-fusion-of-technology-and-design\/\",\"name\":\"Gino Valle, clocks, and the fusion of technology and design - Fondazione Pirelli\",\"isPartOf\":{\"@id\":\"https:\/\/www.fondazionepirelli.org\/it\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.fondazionepirelli.org\/en\/activities\/exhibitions\/gino-valle-clocks-and-the-fusion-of-technology-and-design\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.fondazionepirelli.org\/en\/activities\/exhibitions\/gino-valle-clocks-and-the-fusion-of-technology-and-design\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/wpsite-assets.fondazionepirelli.org\/wp-content\/uploads\/2020\/10\/08123831\/Cifra_5_2-e1602503748222.jpg\",\"datePublished\":\"2020-10-14T12:04:46+00:00\",\"dateModified\":\"2022-10-21T09:42:02+00:00\",\"author\":{\"@id\":\"https:\/\/www.fondazionepirelli.org\/it\/#\/schema\/person\/c31fcf5937a0e6afa45497f3f8b6d7a0\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.fondazionepirelli.org\/en\/activities\/exhibitions\/gino-valle-clocks-and-the-fusion-of-technology-and-design\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.fondazionepirelli.org\/en\/activities\/exhibitions\/gino-valle-clocks-and-the-fusion-of-technology-and-design\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.fondazionepirelli.org\/en\/activities\/exhibitions\/gino-valle-clocks-and-the-fusion-of-technology-and-design\/#primaryimage\",\"url\":\"https:\/\/wpsite-assets.fondazionepirelli.org\/wp-content\/uploads\/2020\/10\/08123831\/Cifra_5_2-e1602503748222.jpg\",\"contentUrl\":\"https:\/\/wpsite-assets.fondazionepirelli.org\/wp-content\/uploads\/2020\/10\/08123831\/Cifra_5_2-e1602503748222.jpg\",\"width\":399,\"height\":399},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.fondazionepirelli.org\/en\/activities\/exhibitions\/gino-valle-clocks-and-the-fusion-of-technology-and-design\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.fondazionepirelli.org\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Gino Valle, clocks, and the fusion of technology and design\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.fondazionepirelli.org\/it\/#website\",\"url\":\"https:\/\/www.fondazionepirelli.org\/it\/\",\"name\":\"Fondazione Pirelli\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.fondazionepirelli.org\/it\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.fondazionepirelli.org\/it\/#\/schema\/person\/c31fcf5937a0e6afa45497f3f8b6d7a0\",\"name\":\"fondazionepirelli\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.fondazionepirelli.org\/it\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/9cb486421ce1d6eddbf6c4fb66841b4325b786695f7aedf1dde2222428218696?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/9cb486421ce1d6eddbf6c4fb66841b4325b786695f7aedf1dde2222428218696?s=96&d=mm&r=g\",\"caption\":\"fondazionepirelli\"},\"url\":\"https:\/\/www.fondazionepirelli.org\/en\/author\/fondazionepirelli\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Gino Valle, clocks, and the fusion of technology and design - Fondazione Pirelli","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.fondazionepirelli.org\/en\/activities\/exhibitions\/gino-valle-clocks-and-the-fusion-of-technology-and-design\/","og_locale":"en_US","og_type":"article","og_title":"Gino Valle, clocks, and the fusion of technology and design - Fondazione Pirelli","og_description":"During the years when Munari was designing Meo Romeo the cat, Fermo Solari, who was born into a family of clockmakers in Friuli dating back to the eighteenth century, founded Solari &amp; C., a company in Udine that started manufacturing split-flap clocks on an industrial scale. To give form to the ground-breaking technology of Solari [&hellip;]","og_url":"https:\/\/www.fondazionepirelli.org\/en\/activities\/exhibitions\/gino-valle-clocks-and-the-fusion-of-technology-and-design\/","og_site_name":"Fondazione Pirelli","article_published_time":"2020-10-14T12:04:46+00:00","article_modified_time":"2022-10-21T09:42:02+00:00","og_image":[{"width":399,"height":399,"url":"https:\/\/wpsite-assets.fondazionepirelli.org\/wp-content\/uploads\/2020\/10\/08123831\/Cifra_5_2-e1602503748222.jpg","type":"image\/jpeg"}],"author":"fondazionepirelli","twitter_card":"summary_large_image","twitter_misc":{"Written by":"fondazionepirelli","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.fondazionepirelli.org\/en\/activities\/exhibitions\/gino-valle-clocks-and-the-fusion-of-technology-and-design\/","url":"https:\/\/www.fondazionepirelli.org\/en\/activities\/exhibitions\/gino-valle-clocks-and-the-fusion-of-technology-and-design\/","name":"Gino Valle, clocks, and the fusion of technology and design - Fondazione Pirelli","isPartOf":{"@id":"https:\/\/www.fondazionepirelli.org\/it\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.fondazionepirelli.org\/en\/activities\/exhibitions\/gino-valle-clocks-and-the-fusion-of-technology-and-design\/#primaryimage"},"image":{"@id":"https:\/\/www.fondazionepirelli.org\/en\/activities\/exhibitions\/gino-valle-clocks-and-the-fusion-of-technology-and-design\/#primaryimage"},"thumbnailUrl":"https:\/\/wpsite-assets.fondazionepirelli.org\/wp-content\/uploads\/2020\/10\/08123831\/Cifra_5_2-e1602503748222.jpg","datePublished":"2020-10-14T12:04:46+00:00","dateModified":"2022-10-21T09:42:02+00:00","author":{"@id":"https:\/\/www.fondazionepirelli.org\/it\/#\/schema\/person\/c31fcf5937a0e6afa45497f3f8b6d7a0"},"breadcrumb":{"@id":"https:\/\/www.fondazionepirelli.org\/en\/activities\/exhibitions\/gino-valle-clocks-and-the-fusion-of-technology-and-design\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.fondazionepirelli.org\/en\/activities\/exhibitions\/gino-valle-clocks-and-the-fusion-of-technology-and-design\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.fondazionepirelli.org\/en\/activities\/exhibitions\/gino-valle-clocks-and-the-fusion-of-technology-and-design\/#primaryimage","url":"https:\/\/wpsite-assets.fondazionepirelli.org\/wp-content\/uploads\/2020\/10\/08123831\/Cifra_5_2-e1602503748222.jpg","contentUrl":"https:\/\/wpsite-assets.fondazionepirelli.org\/wp-content\/uploads\/2020\/10\/08123831\/Cifra_5_2-e1602503748222.jpg","width":399,"height":399},{"@type":"BreadcrumbList","@id":"https:\/\/www.fondazionepirelli.org\/en\/activities\/exhibitions\/gino-valle-clocks-and-the-fusion-of-technology-and-design\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.fondazionepirelli.org\/en\/"},{"@type":"ListItem","position":2,"name":"Gino Valle, clocks, and the fusion of technology and design"}]},{"@type":"WebSite","@id":"https:\/\/www.fondazionepirelli.org\/it\/#website","url":"https:\/\/www.fondazionepirelli.org\/it\/","name":"Fondazione Pirelli","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.fondazionepirelli.org\/it\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.fondazionepirelli.org\/it\/#\/schema\/person\/c31fcf5937a0e6afa45497f3f8b6d7a0","name":"fondazionepirelli","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.fondazionepirelli.org\/it\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/9cb486421ce1d6eddbf6c4fb66841b4325b786695f7aedf1dde2222428218696?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9cb486421ce1d6eddbf6c4fb66841b4325b786695f7aedf1dde2222428218696?s=96&d=mm&r=g","caption":"fondazionepirelli"},"url":"https:\/\/www.fondazionepirelli.org\/en\/author\/fondazionepirelli\/"}]}},"_links":{"self":[{"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/posts\/81459\/"}],"collection":[{"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/posts\/"}],"about":[{"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/types\/post\/"}],"author":[{"embeddable":true,"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/users\/9\/"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/comments\/?post=81459"}],"version-history":[{"count":4,"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/posts\/81459\/revisions\/"}],"predecessor-version":[{"id":92739,"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/posts\/81459\/revisions\/92739\/"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/media\/81345\/"}],"wp:attachment":[{"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/media\/?parent=81459"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/categories\/?post=81459"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/tags\/?post=81459"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}