{"id":82111,"date":"2020-12-09T08:37:19","date_gmt":"2020-12-09T07:37:19","guid":{"rendered":"https:\/\/www.fondazionepirelli.org\/uncategorized\/buone-imprese\/"},"modified":"2021-11-17T15:59:55","modified_gmt":"2021-11-17T14:59:55","slug":"good-businesses","status":"publish","type":"post","link":"https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/good-businesses\/","title":{"rendered":"Good businesses"},"content":{"rendered":"<p><em>The story of \u201cChicco Cotto\u201d, from initial idea to success story, without overlooking the culture of producing \u201cwell\u201d.<\/em><\/p><p>Good business at any cost. With the drive and willpower of any true entrepreneur worth his or her salt. Even when they&#8217;re laughing behind your back. Even when you&#8217;re told: \u201cYou will fail\u201d. Well-rounded companies that are concerned about closing the books with a healthy result, and making profit, not just making money. Against the backdrop of the enormous complexity of today&#8217;s economy (and not only as a result of Covid-19), these companies are referred to as social enterprises, and should be studied carefully, beginning with the idea behind them: namely, the desire not to be \u201cgoody-goody\u201d companies, but rather to be organisations that are capable of doing good without forgetting the necessity of making ends meet. Their stories are useful to us all. And this is precisely why getting to know the story of \u2018Chicco Cotto\u2019, a company founded in Turin in the heart of the Cottolengo citadel, could prove helpful to many entrepreneurs and managers.<\/p>\n<p>The history of \u201cChicco Cotto\u201d is told by a priest, Andrea Bonsignori (who had the initial idea), and an economic journalist, Marco Ferrando. Their book is entitled \u201cIl coraggio di essere uguali. L\u2019impresa diversamente automatica di Chicco Cotto\u201d (<em>The courage to be the same. Chicco Cotto, a differently-automatic company<\/em>). At the heart of everything is a simple concept, but one that very few manage to put into practice: \u201cDignity comes before charity\u201d.\u00a0 Bonsignori gathered together a group of leading professionals and created \u201cChicco Cotto\u201d, a vending company that became known for the quality of its products and the \u201cordinary extraordinariness\u201d of its organisational model. At the heart of the enterprise are young people with disabilities and autistic spectrum disorders: everyone involved learns all stages of the production process, in accordance with their psychophysical abilities: procurement, supply, maintenance and financial reporting.<\/p>\n<p>When it was founded, \u201cChicco Cotto\u201d was already predicted to be a resounding failure by a large number of its competitors. Yet now, ten years after its creation, this \u201cdifferently-automatic\u201d enterprise (the name is a play on \u201cdiversamente abile\u201d, or \u201cdifferently-abled\u201d) has seen many fall by the wayside, whilst attracting significant investment. Not due to miracles, but rather thanks to excellent managerial skills, and a faith in the abilities of each and every person involved. Today, \u201cChicco Cotto\u201d supplies schools, hospitals, libraries and large companies nationwide.<\/p>\n<p>The entire story is told here in nine chapters and a little over a hundred pages, which are easy to read but must be carefully considered. No element of the story is kept from the reader. Above all, no attempt is made to hide the problems that needed to be overcome, the stops and starts \u2013 or the desire to arrive at the end goal. On every page, therefore, is the story of a social enterprise that is also a company that holds its own on the market, with the courage to be like all the others. A company that \u2013 among other things \u2013 proposes a new system of training and work, an example of a partnership between a school and a company that is spreading both nationally and across Europe.<\/p>\n<p>At the heart of the story are a few core ideas, such as the ability to invert the perspective with which we look at things, but also the power of patience, which is not the same as wasting time (bringing to mind the power of patient capital, so often invoked today), as well as the effectiveness of the method and the uniqueness of people, with each individual viewed in terms of what they are and what they can do. Important concepts relating to business management, such as sustainability and breakeven, meritocracy and growth are also present throughout the book,\u00a0 and the preface by Gian Antonio Stella is written with great care.<\/p>\n<p>Bonsignori and Ferrando&#8217;s work is not a saccharine story of an exciting adventure, but rather an effective account of something much more concrete: a perfect manual of corporate culture.<\/p><p><strong>Il coraggio di essere uguali. L\u2019impresa diversamente automatica di Chicco Cotto (<em>The courage to be the same. Chicco Cotto, a differently-automatic company<\/em>)<\/strong><\/p>\n<p>Andrea Bonsignori, Marco Ferrando<\/p>\n<p>Edizioni Terra Santa, 2020<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The story of \u201cChicco Cotto\u201d, from initial idea to success story, without overlooking the culture of producing \u201cwell\u201d.Good business at any cost. With the drive and willpower of any true entrepreneur worth his or her salt. Even when they&#8217;re laughing behind your back. Even when you&#8217;re told: \u201cYou will fail\u201d. Well-rounded companies that are concerned [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":82000,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[67,56],"tags":[],"class_list":["post-82111","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-book-reviews","category-corporate-culture"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Good businesses - Fondazione Pirelli<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/good-businesses\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Good businesses - Fondazione Pirelli\" \/>\n<meta property=\"og:description\" content=\"The story of \u201cChicco Cotto\u201d, from initial idea to success story, without overlooking the culture of producing \u201cwell\u201d.Good business at any cost. 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