{"id":83511,"date":"2021-05-24T12:11:27","date_gmt":"2021-05-24T11:11:27","guid":{"rendered":"https:\/\/www.fondazionepirelli.org\/uncategorized\/design-e-gioco-con-fondazione-pirelli-al-nuovo-adi-design-museum\/"},"modified":"2022-10-10T15:35:45","modified_gmt":"2022-10-10T14:35:45","slug":"design-and-play-with-the-pirelli-foundation","status":"publish","type":"post","link":"https:\/\/www.fondazionepirelli.org\/en\/activities\/design-and-play-with-the-pirelli-foundation\/","title":{"rendered":"Design and Play: With the Pirelli Foundation at the new ADI Design Museum"},"content":{"rendered":"

The ADI Design Museum<\/strong> \u2013 Compasso d\u2019Oro was formally opened this morning. The Museum is home to the historical collection of objects that, since 1954<\/strong>, have been awarded the Compasso d\u2019Oro prize<\/strong>, which is one of the oldest and most important in the world in the field of industrial design. The occasion called for a story to be told, and it came in the form of photographs, covers and articles from Pirelli <\/em>magazine<\/a>, taken from the company\u2019s Historical Archive. The works include Pirelli toys<\/strong> and the monkey Ziz\u00ec<\/strong>, made of Pirelli foam rubber to a design by Bruno Munari<\/strong>, which won the prestigious award in its first edition. The jury acknowledged its \u201cformal essentiality\u201d and its \u201ccharacteristic use of the material\u201d \u2013 foam rubber around a wire frame \u2013 which allowed for \u201cthe enjoyment of an infinite number of poses\u201d.<\/p>\n

Already in the late 1940s, Pirelli had asked the multi-talented artist, graphic artist, and designer Bruno Munari to study new ways of using foam rubber, an innovative material patented by the company in the 1930s, but which until then had mainly been used as padding for mattresses and armchairs. As Munari himself recalled, his study of the material and its characteristics \u2013 above all its softness \u2013 \u201cwhich feels like the sensation you get when you hold a kitten or some little animal in your arms\u201d, inspired him to design a series of animals for children. This led to his foam rubber toys with an adjustable reinforcement wire inside: first and foremost, Meo Romeo the cat<\/strong>, which was patented in 1950. The original work, which is part of the heritage of the Pirelli Foundation, is on display in the exhibition.<\/p>\n","protected":false},"excerpt":{"rendered":"

The ADI Design Museum \u2013 Compasso d\u2019Oro was formally opened this morning. The Museum is home to the historical collection of objects that, since 1954, have been awarded the Compasso d\u2019Oro prize, which is one of the oldest and most important in the world in the field of industrial design. The occasion called for a […]<\/p>\n","protected":false},"author":9,"featured_media":83497,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[71,81],"tags":[246],"class_list":["post-83511","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-activities","category-partnerships","tag-corporate-communication-en"],"acf":[],"yoast_head":"\nDesign and Play: With the Pirelli Foundation at the new ADI Design Museum - Fondazione Pirelli<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fondazionepirelli.org\/en\/activities\/design-and-play-with-the-pirelli-foundation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Design and Play: With the Pirelli Foundation at the new ADI Design Museum - Fondazione Pirelli\" \/>\n<meta property=\"og:description\" content=\"The ADI Design Museum \u2013 Compasso d\u2019Oro was formally opened this morning. The Museum is home to the historical collection of objects that, since 1954, have been awarded the Compasso d\u2019Oro prize, which is one of the oldest and most important in the world in the field of industrial design. The occasion called for a […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.fondazionepirelli.org\/en\/activities\/design-and-play-with-the-pirelli-foundation\/\" \/>\n<meta property=\"og:site_name\" content=\"Fondazione Pirelli\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-24T11:11:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-10T14:35:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wpsite-assets.fondazionepirelli.org\/wp-content\/uploads\/2021\/05\/24073433\/1949-Gatto-Meo-e1621862324711.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"499\" \/>\n\t<meta property=\"og:image:height\" content=\"375\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"fondazionepirelli\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"fondazionepirelli\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.fondazionepirelli.org\/en\/activities\/design-and-play-with-the-pirelli-foundation\/\",\"url\":\"https:\/\/www.fondazionepirelli.org\/en\/activities\/design-and-play-with-the-pirelli-foundation\/\",\"name\":\"Design and Play: With the Pirelli Foundation at the new ADI Design Museum - Fondazione Pirelli\",\"isPartOf\":{\"@id\":\"https:\/\/www.fondazionepirelli.org\/it\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.fondazionepirelli.org\/en\/activities\/design-and-play-with-the-pirelli-foundation\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.fondazionepirelli.org\/en\/activities\/design-and-play-with-the-pirelli-foundation\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/wpsite-assets.fondazionepirelli.org\/wp-content\/uploads\/2021\/05\/24073433\/1949-Gatto-Meo-e1621862324711.jpg\",\"datePublished\":\"2021-05-24T11:11:27+00:00\",\"dateModified\":\"2022-10-10T14:35:45+00:00\",\"author\":{\"@id\":\"https:\/\/www.fondazionepirelli.org\/it\/#\/schema\/person\/c31fcf5937a0e6afa45497f3f8b6d7a0\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.fondazionepirelli.org\/en\/activities\/design-and-play-with-the-pirelli-foundation\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.fondazionepirelli.org\/en\/activities\/design-and-play-with-the-pirelli-foundation\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.fondazionepirelli.org\/en\/activities\/design-and-play-with-the-pirelli-foundation\/#primaryimage\",\"url\":\"https:\/\/wpsite-assets.fondazionepirelli.org\/wp-content\/uploads\/2021\/05\/24073433\/1949-Gatto-Meo-e1621862324711.jpg\",\"contentUrl\":\"https:\/\/wpsite-assets.fondazionepirelli.org\/wp-content\/uploads\/2021\/05\/24073433\/1949-Gatto-Meo-e1621862324711.jpg\",\"width\":499,\"height\":375},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.fondazionepirelli.org\/en\/activities\/design-and-play-with-the-pirelli-foundation\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.fondazionepirelli.org\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Design and Play: With the Pirelli Foundation at the new ADI Design Museum\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.fondazionepirelli.org\/it\/#website\",\"url\":\"https:\/\/www.fondazionepirelli.org\/it\/\",\"name\":\"Fondazione Pirelli\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.fondazionepirelli.org\/it\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.fondazionepirelli.org\/it\/#\/schema\/person\/c31fcf5937a0e6afa45497f3f8b6d7a0\",\"name\":\"fondazionepirelli\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.fondazionepirelli.org\/it\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/9cb486421ce1d6eddbf6c4fb66841b4325b786695f7aedf1dde2222428218696?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/9cb486421ce1d6eddbf6c4fb66841b4325b786695f7aedf1dde2222428218696?s=96&d=mm&r=g\",\"caption\":\"fondazionepirelli\"},\"url\":\"https:\/\/www.fondazionepirelli.org\/en\/author\/fondazionepirelli\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Design and Play: With the Pirelli Foundation at the new ADI Design Museum - Fondazione Pirelli","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.fondazionepirelli.org\/en\/activities\/design-and-play-with-the-pirelli-foundation\/","og_locale":"en_US","og_type":"article","og_title":"Design and Play: With the Pirelli Foundation at the new ADI Design Museum - Fondazione Pirelli","og_description":"The ADI Design Museum \u2013 Compasso d\u2019Oro was formally opened this morning. The Museum is home to the historical collection of objects that, since 1954, have been awarded the Compasso d\u2019Oro prize, which is one of the oldest and most important in the world in the field of industrial design. The occasion called for a […]","og_url":"https:\/\/www.fondazionepirelli.org\/en\/activities\/design-and-play-with-the-pirelli-foundation\/","og_site_name":"Fondazione Pirelli","article_published_time":"2021-05-24T11:11:27+00:00","article_modified_time":"2022-10-10T14:35:45+00:00","og_image":[{"width":499,"height":375,"url":"https:\/\/wpsite-assets.fondazionepirelli.org\/wp-content\/uploads\/2021\/05\/24073433\/1949-Gatto-Meo-e1621862324711.jpg","type":"image\/jpeg"}],"author":"fondazionepirelli","twitter_card":"summary_large_image","twitter_misc":{"Written by":"fondazionepirelli","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.fondazionepirelli.org\/en\/activities\/design-and-play-with-the-pirelli-foundation\/","url":"https:\/\/www.fondazionepirelli.org\/en\/activities\/design-and-play-with-the-pirelli-foundation\/","name":"Design and Play: With the Pirelli Foundation at the new ADI Design Museum - Fondazione Pirelli","isPartOf":{"@id":"https:\/\/www.fondazionepirelli.org\/it\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.fondazionepirelli.org\/en\/activities\/design-and-play-with-the-pirelli-foundation\/#primaryimage"},"image":{"@id":"https:\/\/www.fondazionepirelli.org\/en\/activities\/design-and-play-with-the-pirelli-foundation\/#primaryimage"},"thumbnailUrl":"https:\/\/wpsite-assets.fondazionepirelli.org\/wp-content\/uploads\/2021\/05\/24073433\/1949-Gatto-Meo-e1621862324711.jpg","datePublished":"2021-05-24T11:11:27+00:00","dateModified":"2022-10-10T14:35:45+00:00","author":{"@id":"https:\/\/www.fondazionepirelli.org\/it\/#\/schema\/person\/c31fcf5937a0e6afa45497f3f8b6d7a0"},"breadcrumb":{"@id":"https:\/\/www.fondazionepirelli.org\/en\/activities\/design-and-play-with-the-pirelli-foundation\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.fondazionepirelli.org\/en\/activities\/design-and-play-with-the-pirelli-foundation\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.fondazionepirelli.org\/en\/activities\/design-and-play-with-the-pirelli-foundation\/#primaryimage","url":"https:\/\/wpsite-assets.fondazionepirelli.org\/wp-content\/uploads\/2021\/05\/24073433\/1949-Gatto-Meo-e1621862324711.jpg","contentUrl":"https:\/\/wpsite-assets.fondazionepirelli.org\/wp-content\/uploads\/2021\/05\/24073433\/1949-Gatto-Meo-e1621862324711.jpg","width":499,"height":375},{"@type":"BreadcrumbList","@id":"https:\/\/www.fondazionepirelli.org\/en\/activities\/design-and-play-with-the-pirelli-foundation\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.fondazionepirelli.org\/en\/"},{"@type":"ListItem","position":2,"name":"Design and Play: With the Pirelli Foundation at the new ADI Design Museum"}]},{"@type":"WebSite","@id":"https:\/\/www.fondazionepirelli.org\/it\/#website","url":"https:\/\/www.fondazionepirelli.org\/it\/","name":"Fondazione Pirelli","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.fondazionepirelli.org\/it\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.fondazionepirelli.org\/it\/#\/schema\/person\/c31fcf5937a0e6afa45497f3f8b6d7a0","name":"fondazionepirelli","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.fondazionepirelli.org\/it\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/9cb486421ce1d6eddbf6c4fb66841b4325b786695f7aedf1dde2222428218696?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9cb486421ce1d6eddbf6c4fb66841b4325b786695f7aedf1dde2222428218696?s=96&d=mm&r=g","caption":"fondazionepirelli"},"url":"https:\/\/www.fondazionepirelli.org\/en\/author\/fondazionepirelli\/"}]}},"_links":{"self":[{"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/posts\/83511\/"}],"collection":[{"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/posts\/"}],"about":[{"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/types\/post\/"}],"author":[{"embeddable":true,"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/users\/9\/"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/comments\/?post=83511"}],"version-history":[{"count":3,"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/posts\/83511\/revisions\/"}],"predecessor-version":[{"id":92390,"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/posts\/83511\/revisions\/92390\/"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/media\/83497\/"}],"wp:attachment":[{"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/media\/?parent=83511"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/categories\/?post=83511"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/tags\/?post=83511"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}