{"id":83757,"date":"2021-06-15T07:59:49","date_gmt":"2021-06-15T06:59:49","guid":{"rendered":"https:\/\/www.fondazionepirelli.org\/uncategorized\/cultura-dimpresa-del-territorio\/"},"modified":"2022-09-26T17:16:40","modified_gmt":"2022-09-26T16:16:40","slug":"corporate-culture-and-the-territory","status":"publish","type":"post","link":"https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/corporate-culture-and-the-territory\/","title":{"rendered":"Corporate culture and the territory"},"content":{"rendered":"<p><em>A study curated by Ca\u2019 Foscari University of Venice explores the Veneto region&#8217;s diverse contexts<\/em><\/p>\n<p><em><strong>\u00a0<\/strong><\/em><\/p>\n<p>History as a means to better appreciate the present. Culture as an essential element of our times. These are the two principles that underpin <em>Industrial Heritage. Le competenze manageriali per l\u2019industrial cultural heritage &amp; brand identity <\/em>(<em>Industrial Heritage. Managerial skills for industrial cultural heritage &amp; brand identity<\/em>), a research work curated by Fabrizio Panozzo (professor of Management at Ca&#8217; Foscari University of Venice), for Assindustria Venetocentro.<\/p>\n<p>Furthermore, the investigation takes its cue from a complex vision of good corporate culture, understood as the capacity to bring value to a company&#8217;s cultural heritage, history, identity, creativity and unique know-how, and as such the ability to enhance its image, create a sense of belonging, make it different from its competitors. Here, culture also means promoting the attractiveness of one&#8217;s territory, thus increasing its appeal and uniqueness, as well as its national and international fame. And more, culture seen as production: creating engagement and excitement, the sharing of meanings, values, emotions, and constantly evolving quality standards. Corporate culture, then, conceived as the lever towards a rebirth of the territory and of Italy.<\/p>\n<p>All this, under different guises, is included in this string of studies curated by Panozzo, who succeeds in mapping the various managerial visions, know-how and expertise that can turn a company&#8217;s cultural heritage \u2013 always conveyed but less often promoted \u2013 into a strategic asset.<\/p>\n<p>This research work includes 57 studies conducted by companies or productive districts of the Veneto region, and 25 studies by museums of labour and of regional industrial cultural heritage, for a total of 82 institutions comprising corporate museums, autonomously managed company museums, regional museums, company archives, state-of-the-art showrooms, educational\/experiential paths, commemorative architectural spaces.<\/p>\n<p>The result is a unique and exhaustive snapshot showing the different types of artistic and cultural activities undertaken by regional companies, useful to build a managerial model that can combine productive competitiveness with the ability to showcase one&#8217;s origins. Indeed, this is research work that should also be read and used as a model for other regional contexts.<\/p><p><strong>Industrial Heritage. Le competenze manageriali per l\u2019industrial cultural heritage &amp; brand identity <\/strong><strong>(<em>Industrial Heritage. Managerial skills for industrial cultural heritage &amp; brand identity<\/em>)<\/strong><\/p>\n<p>Fabrizio Panozzo (curated by), Professor of Management at Ca&#8217; Foscari University of Venice, Assindustria Venetocentro, 2021<\/p>","protected":false},"excerpt":{"rendered":"<p>A study curated by Ca\u2019 Foscari University of Venice explores the Veneto region&#8217;s diverse contexts \u00a0 History as a means to better appreciate the present. Culture as an essential element of our times. These are the two principles that underpin Industrial Heritage. Le competenze manageriali per l\u2019industrial cultural heritage &amp; brand identity (Industrial Heritage. Managerial [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[56,57],"tags":[],"class_list":["post-83757","post","type-post","status-publish","format-standard","hentry","category-corporate-culture","category-insights"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Corporate culture and the territory - Fondazione Pirelli<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/corporate-culture-and-the-territory\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Corporate culture and the territory - Fondazione Pirelli\" \/>\n<meta property=\"og:description\" content=\"A study curated by Ca\u2019 Foscari University of Venice explores the Veneto region&#8217;s diverse contexts \u00a0 History as a means to better appreciate the present. 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