{"id":85002,"date":"2021-09-24T13:10:22","date_gmt":"2021-09-24T12:10:22","guid":{"rendered":"https:\/\/www.fondazionepirelli.org\/uncategorized\/salvatore-accardo-una-lunga-amicizia-con-pirelli\/"},"modified":"2022-10-10T08:49:54","modified_gmt":"2022-10-10T07:49:54","slug":"salvatore-accardo-una-lunga-amicizia-con-pirelli","status":"publish","type":"post","link":"https:\/\/www.fondazionepirelli.org\/en\/activities\/salvatore-accardo-una-lunga-amicizia-con-pirelli\/","title":{"rendered":"Salvatore Accardo: A Long-standing Friendship with Pirelli"},"content":{"rendered":"<p>It was back in <strong>1971<\/strong> when <strong>Maestro Accardo<\/strong>, just thirty years old and already considered to be one of the world\u2019s greatest violinists, was invited by <strong>Pirelli<\/strong> to take part in the 6th Music Festival at the <strong>Pirelli Cultural Centre<\/strong>. On 24 November, in the great Auditorium of the Pirellone in Piazza Duca d\u2019Aosta in Milan, the company\u2019s headquarters at the time, the Maestro, together with the pianist Lodovico Lessona, performed a programme that included music by Petrassi, Webern, Ravel, Mozart and Beethoven, displaying the full potential of the violin, from the classical era to the contemporary.<\/p>\n<p>The bond between Pirelli and Maestro Salvatore Accardo, who in <strong>1996<\/strong> founded the <strong>Orchestra da Camera Italiana<\/strong> with students and former students of the Accademia Walter Stauffer in Cremona, has been renewed in more recent times. In 2012 the maestro and the musicians of the Orchestra were invited to the Pirelli Auditorium \u2013 but this time in the new company headquarters designed by Vittorio Gregotti in Milano Bicocca \u2013 to work on and try out a new musical programme to be performed during the concert season later that year. The company\u2019s employees and their families also took part in the dress rehearsals.<\/p>\n<p>Pirelli has always been committed to <strong>promoting culture<\/strong> in the workplace, and from that moment on it has renewed its bond with the Maestro each year. It has given its support to the orchestra, making the company premises available for rehearsals and having the musicians interact with the employees\u2019 children in corporate welfare activities.<\/p>\n<p>In <strong>2017<\/strong> the Maestro and his orchestra were involved in a new musical project to create an original work that gave a voice to the contemporary factory \u2013 the light-filled, sustainable and \u201cbeautiful\u201d <strong>Pirelli Industrial Centre in Settimo Torinese<\/strong>. The sounds and rhythms of production inspired <strong>Il Canto della Fabbrica<\/strong>, a piece commissioned by the Pirelli Foundation from the composer and violist <strong>Francesco Fiore<\/strong> and specially written to be performed by Salvatore Accardo\u2019s violin.<\/p>\n<p>The world premiere of this musical composition was performed in front of more than a thousand people, including numerous Pirelli employees, as part of the <strong>MITO SettembreMusica Festival<\/strong> inside the Settimo Torinese plant, the factory that inspired the work.<\/p>\n<p><iframe loading=\"lazy\" title=\"Buon compleanno Maestro Salvatore Accardo\" src=\"https:\/\/player.vimeo.com\/video\/611468422?h=8fddd84653&amp;dnt=1&amp;app_id=122963\" width=\"640\" height=\"360\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It was back in 1971 when Maestro Accardo, just thirty years old and already considered to be one of the world\u2019s greatest violinists, was invited by Pirelli to take part in the 6th Music Festival at the Pirelli Cultural Centre. On 24 November, in the great Auditorium of the Pirellone in Piazza Duca d\u2019Aosta in [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":84945,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[71,81],"tags":[240],"class_list":["post-85002","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-activities","category-partnerships","tag-music-in-the-workplace"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Salvatore Accardo: A Long-standing Friendship with Pirelli - Fondazione Pirelli<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fondazionepirelli.org\/en\/activities\/salvatore-accardo-una-lunga-amicizia-con-pirelli\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Salvatore Accardo: A Long-standing Friendship with Pirelli - Fondazione Pirelli\" \/>\n<meta property=\"og:description\" content=\"It was back in 1971 when Maestro Accardo, just thirty years old and already considered to be one of the world\u2019s greatest violinists, was invited by Pirelli to take part in the 6th Music Festival at the Pirelli Cultural Centre. 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