{"id":85070,"date":"2021-10-05T08:25:47","date_gmt":"2021-10-05T07:25:47","guid":{"rendered":"https:\/\/www.fondazionepirelli.org\/uncategorized\/responsabilita-digitale-dimpresa\/"},"modified":"2022-09-21T14:18:54","modified_gmt":"2022-09-21T13:18:54","slug":"the-digital-responsibility-of-companies","status":"publish","type":"post","link":"https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/the-digital-responsibility-of-companies\/","title":{"rendered":"The digital responsibility of companies"},"content":{"rendered":"

There is a need to pay greater attention to the digitalisation of production processes with respect to markets, too.<\/em><\/p>\n

\u00a0<\/strong><\/em><\/p>\n

Corporate social responsibility. A major requirement for all organisations of production these days, also in terms of the digitalisation of processes as well as of relationships with the market and with customers. The latter is a new aspect that involves not only companies, but the customers themselves. This is the theme developed by Renato Fiocca and Ivo Ferrario in their contribution entitled \u201cUna riflessione sulle responsabilit\u00e0 dei clienti nel mondo digitale\u201d (\u201cReflecting on the responsibilities of customers in the digital world\u201d), published in the journal Micro & Macro Marketing<\/em><\/a>.<\/p>\n

A theme that may sound banal, but only superficially as, indeed, the digitalisation of the economic and production systems has an impact on the relationships between corporate production and its ultimate recipients, too. Fiocca and Ferrario explain how, in Italy (but not only there), after having overcome a lack of network infrastructures, we now have to tackle what can be defined a second level of digital divide, which mainly concerns the use people make of the web. Something that, indeed, touches not only end consumers but also production organisations. The two authors describe how misinformation (fake news) as well as, more in general, the want for a greater level of awareness when using technologies, arise from a partially warped understanding of the internet and of social media. Here is where Fiocca and Ferrario see the need to \u201ccall forth a sense of joint responsibility between companies and consumers\u201d. If, on the one hand, those who produce must be mindful not only of the quality of a product but also of the communication strategies that endorse it, on the other hand \u201ccustomers\u201d, too, must pay equal attention to how reliable the information they may find on the web is.<\/p>\n

In this way, Fiocca and Ferrario conceive a kind of new \u2018pact\u2019 between companies and markets. A pact that, as well as attention to quality and the environment, also includes the need to be as mindful of digitalisation techniques, which are seen as means for better information but, if misused, can become a source of great misinformation. In such a way, both a good culture of production and a proper culture of consumption can move forward.<\/p>\n

Una riflessione sulle responsabilit\u00e0 dei clienti nel mondo digitale<\/strong><\/a> (\u201cReflecting on the responsibilities of customers in the digital world\u201d)<\/strong><\/p>\n

Renato Fiocca, Ivo Ferrario<\/p>\n

Micro & Macro Marketing<\/em><\/a>, 2\/2021, August<\/a><\/p>","protected":false},"excerpt":{"rendered":"

There is a need to pay greater attention to the digitalisation of production processes with respect to markets, too. \u00a0 Corporate social responsibility. A major requirement for all organisations of production these days, also in terms of the digitalisation of processes as well as of relationships with the market and with customers. The latter is […]<\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[56,57],"tags":[],"class_list":["post-85070","post","type-post","status-publish","format-standard","hentry","category-corporate-culture","category-insights"],"acf":[],"yoast_head":"\nThe digital responsibility of companies - Fondazione Pirelli<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/127.0.0.1\/en\/corporate-culture\/the-digital-responsibility-of-companies\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The digital responsibility of companies - Fondazione Pirelli\" \/>\n<meta property=\"og:description\" content=\"There is a need to pay greater attention to the digitalisation of production processes with respect to markets, too. \u00a0 Corporate social responsibility. 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