{"id":85770,"date":"2021-12-09T09:48:15","date_gmt":"2021-12-09T08:48:15","guid":{"rendered":"https:\/\/www.fondazionepirelli.org\/uncategorized\/nuove-imprese-allorizzonte\/"},"modified":"2022-09-28T15:56:28","modified_gmt":"2022-09-28T14:56:28","slug":"new-enterprises-on-the-horizon","status":"publish","type":"post","link":"https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/new-enterprises-on-the-horizon\/","title":{"rendered":"New enterprises on the horizon"},"content":{"rendered":"

A series of interviews with entrepreneurs and managers outlines a different (and positive) kind of production<\/em><\/p>\n

\u00a0<\/strong><\/p>\n

Is it possible that, from today’s great challenges, something positive and new could arise? Many believe this is feasible, while many others are persuaded it is inevitable. Whatever the case, this is nonetheless a perspective worth pursuing, in relation to the corporate system and, more in general, to the economy. A notion which justifies the effort it would take to achieve it.<\/p>\n

These are the premises around which the argument by Maurizio Decastri, Emanuela Ferro and Massimo Quizielvu revolves, and that is collected in Verso un nuovo rinascimento. L\u2019impresa di valore<\/em> (Towards a new renaissance. Valuable enterprises<\/em>), an anthology that includes conversations with entrepreneurs and managers, bound together by research and practical investigation concerning the new prospects that their business activities could generate.<\/p>\n

This is what is happening today and, as said above, this is the premise on which this work develops. The current situation is looked at in a favourable light: the acceleration caused by the pandemic crisis at the beginning of 2020 \u2013 we learn \u2013 has seeped into businesses and has led to a rare opportunity, that of being able to redefine, without grinding to a halt, new managerial, cultural and organisation models that we can well believe will last over time.<\/p>\n

A positive (and tangible) vision that outlines what the title refers to \u2013 a new Renaissance \u2013 and that also acts as a kind of dictionary teaching us about the new aspects of production. In this dictionary, as the authors explain, we find some terms that are unusual in the corporate vocabulary, but whose etymology leads us to rediscover their original meaning, which adds value to organisations willing to embrace them and incorporate them into their cultural and organisational pillars. Hence, the book talks about sustainability and technology, but also about emotions, time regained, trust, harmonious balance, as well as \u2013 of course \u2013 the more general relationship between enterprise and society. And all this is informed by the logic that underlies the concept of \u201cvalue\u201d in society and in the corporate system, value that is not reduced to the mere material expression of an item but of something that is much more important.<\/p>\n

Among this work’s pages we find, therefore, the thoughts of entrepreneurs and managers working in companies of different kinds, encompassing various fields, such as logistics, high tech, energy and much more. They all express, in their own particular way, what the curators very clearly explain in one of the sections: \u201cThe uncertain, tense period we are experiencing hints that we should build valuable enterprises, that is, companies based on restraint, self-control and harmony.\u201d<\/p>\n

Verso un nuovo rinascimento. L\u2019impresa di valore<\/em> is a must-read. And, perhaps, to be reread after a little while, just to see whether the horizons it paints are actually coming into view.<\/p>

Verso un nuovo rinascimento. L\u2019impresa di valore <\/em>(Towards a new renaissance. Valuable enterprises<\/em>)<\/strong><\/p>\n

Maurizio Decastri, Emanuela Ferro and Massimo Quizielvu (curated by)<\/p>\n

Guerini Next, 2021<\/p>\n","protected":false},"excerpt":{"rendered":"

A series of interviews with entrepreneurs and managers outlines a different (and positive) kind of production \u00a0 Is it possible that, from today’s great challenges, something positive and new could arise? Many believe this is feasible, while many others are persuaded it is inevitable. Whatever the case, this is nonetheless a perspective worth pursuing, in […]<\/p>\n","protected":false},"author":9,"featured_media":85643,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[67,56],"tags":[],"class_list":["post-85770","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-book-reviews","category-corporate-culture"],"acf":[],"yoast_head":"\nNew enterprises on the horizon - Fondazione Pirelli<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/new-enterprises-on-the-horizon\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New enterprises on the horizon - Fondazione Pirelli\" \/>\n<meta property=\"og:description\" content=\"A series of interviews with entrepreneurs and managers outlines a different (and positive) kind of production \u00a0 Is it possible that, from today’s great challenges, something positive and new could arise? 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