{"id":88731,"date":"2022-04-05T07:49:36","date_gmt":"2022-04-05T06:49:36","guid":{"rendered":"https:\/\/www.fondazionepirelli.org\/uncategorized\/emozioni-dimpresa\/"},"modified":"2022-09-20T12:02:53","modified_gmt":"2022-09-20T11:02:53","slug":"corporate-emotions","status":"publish","type":"post","link":"https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/corporate-emotions\/","title":{"rendered":"Corporate emotions"},"content":{"rendered":"<p><em>A collection of essays links neurosciences with corporate management<\/em><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p>Feelings and emotions play an important part in companies, too. This might sound incongruous, yet it is a truly legitimate observation, so much so that in corporate management, these aspects need to increasingly be taken into consideration, leading to the creation and nurturing of a well-rounded corporate culture. These are the premises underlying this collection of essays, entitled <em>Il cervello al lavoro. Neuroscienze in azienda: dalla teoria alla pratica (<\/em><em>The brain at work. Neurosciences within companies: from theory to practice), curated by Riccardo Bubbio and just about to be published. <\/em><\/p>\n<p><em>Bubbio has assembled this anthology of studies about \u201cbrains in companies\u201d starting from an observation: e<\/em>motions, feelings and mental processes \u2013 all that happens in our brain \u2013 play a key role in our work and in the companies in which we operate. We should then take advantage of scientific results also when redesigning work environments and restructuring work activities, and, in this regard, this book has a great merit: it offers practical examples, as well as theories, which also illustrate how viable it is to apply what we know about the human mind to different purposes, from designing a training course to organising an internal communication campaign.<\/p>\n<p>This work, about 200 pages long, starts by contextualising the notion of \u201cmind at work\u201d, then goes on to explore the contributions that neurosciences could make to organisation and change management in companies, and finally analyses in more detail the theme of corporate well-being, seen as a \u201cwinning solution for company and employees\u201d. Further, another part of this collection also focuses on learning \u2013 learning as a key process, just like playing, and how they both can be used as tools within companies, too, before tackling the role of emotions in marketing, bias in decisional processes and conclude with a chapter dedicated to ethics and enterprise.<\/p>\n<p>\u201cI feel I can rightly say,\u201d writes the curator in the foreword, \u201cthat companies are just like conversations, they are made of human beings, they sound human, they are created by Emotions generated by the mind of the People that are part of them.\u201d<\/p><p><em><strong>Il cervello al lavoro. Neuroscienze in azienda: dalla teoria alla pratica (<\/strong><\/em><em><strong>The brain at work. Neurosciences within companies: from theory to practice)<\/strong><\/em><\/p>\n<p><em>Riccardo Bubbio (curated by)<\/em><\/p>\n<p><em>Franco Angeli, 2022<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A collection of essays links neurosciences with corporate management \u00a0 Feelings and emotions play an important part in companies, too. This might sound incongruous, yet it is a truly legitimate observation, so much so that in corporate management, these aspects need to increasingly be taken into consideration, leading to the creation and nurturing of a [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":88733,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[67,56],"tags":[],"class_list":["post-88731","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-book-reviews","category-corporate-culture"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Corporate emotions - Fondazione Pirelli<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/corporate-emotions\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Corporate emotions - Fondazione Pirelli\" \/>\n<meta property=\"og:description\" content=\"A collection of essays links neurosciences with corporate management \u00a0 Feelings and emotions play an important part in companies, too. 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