{"id":89081,"date":"2022-05-02T10:27:39","date_gmt":"2022-05-02T09:27:39","guid":{"rendered":"https:\/\/www.fondazionepirelli.org\/?p=89081"},"modified":"2022-05-02T10:27:39","modified_gmt":"2022-05-02T09:27:39","slug":"the-pirelli-foundation-wishes-you-happy-holidays-see-you-in-2020","status":"publish","type":"post","link":"https:\/\/www.fondazionepirelli.org\/en\/the-foundation\/the-pirelli-foundation-wishes-you-happy-holidays-see-you-in-2020\/","title":{"rendered":"The Pirelli Foundation Wishes you Happy Holidays! See you in 2020!"},"content":{"rendered":"

There have been lots of events to promote our corporate culture in 2019. Our visitors have been able to explore our heritage by means of guided tours. From participation in Museocity<\/strong><\/a> with \u201cPirelli, a History of Innovation and Passion:<\/strong> Rubber, Technology, Work and Environment<\/strong>\u201d, a sweeping story spanning a century and a half of industry and revolving around the theme of sustainability, to Photoweek<\/em><\/strong><\/a>, which, in addition to the evolution of photography in Pirelli\u2019s modern visual communication, starred the famous slogan \u201cPower is Nothing without Control<\/strong>\u201d which celebrated its first 25 years in 2019. Visitors also took part in a photo bike tour<\/strong><\/a> as part of the Archivi Aperti <\/strong>(\u201cOpen Archives\u201d) event of Rete Fotografia, in which they learnt about the transformation of the district while riding Pirelli e-bikes. Then, of course, we took part in the 18th Settimana della Cultura d\u2019Impresa<\/strong> (Corporate Culture Week): <\/a>\u00a0with the exhibition Industry is Imagination:<\/em><\/strong> Great Names for Kartell and Pirelli Projects and Products<\/em><\/strong>, in collaboration with Kartell Museo, which told stories of research, innovation and design, and an event for schools: \u201cBach:<\/strong> Music and Science in the Factory<\/strong><\/a>\u201d on the interaction between music and science, with Maestro Salvatore Accardo, the Orchestra da Camera Italiana, and Pirelli engineers. The Bach event was one of a series of educational activities put on by our Foundation: educational workshops on the history and technology of tyres, and on advertising, corporate cinema, photography and many other topics that helped bring young people closer to the world of Pirelli\u2019s corporate culture. The training activities also included Cinema & History<\/strong><\/a>, a refresher course for teachers organised with the Fondazione ISEC and the Fondazione Cineteca Italiana under the title \u201cState, Nation, Sovereignty: Stories of Changes and Conflicts in Politics, Society and the Economy\u201d and participation in the 14th National Geographic Science Festi<\/strong>val<\/strong><\/a> with the exhibition Pirelli, A Passion for Rubber: A Long History of Commitment and Innovation<\/em><\/strong>, an exhibition that told the story of the tyre and its scientific and technological breakthroughs, from the first patents in the late nineteenth century to the \u201csmart\u201d tyres of today.<\/p>\n

Special events for schools included Facciamo squadra con i libri<\/strong><\/a> \u2013 \u201cTeaming up with Books\u201d \u2013 in collaboration with #ioleggoperch\u00e9, opening up a conversation between young people and great names from the world of literature and sport, including Javier Zanetti, on the importance of reading as a means for opening the doors to the world. Viaggiare…ma sul sicuro<\/strong><\/a> [\u201cMaybe! But I prefer to travel safely\u201d], a series of courses on road safety, was put on in collaboration with the Traffic Police during the Week of Remembrance for Road Traffic Victims.<\/p>\n

2019 also saw the creation of a new digital platform, rivistapirelli.org, published at the same time as the release of the Foundation\u2019s latest publishing project<\/strong><\/a>, entitled Industrial Humanism:<\/em><\/strong> An Anthology of Thoughts, Words, Images and Innovations<\/em><\/strong>, published by Mondadori, which documents the extraordinary experiment that was Pirelli <\/em>magazine<\/strong>, a truly multidisciplinary journal published from 1948 to 1972. The volume is an authoritative analysis of the cultural importance of the publication, which it examines through a thematic selection of articles written by some of the magazine\u2019s most important authors and contributors. The photographic illustrations \u2013 selected from a collection of 6000 negatives, slides, colour transparencies and black-white and colour prints \u2013 that accompanied the original articles are particularly interesting, with almost 2500 previously unpublished photos, some selected for the anthology, others for use on the site. The book was presented in July 2019 at the Teatro Franco Parenti in Milan<\/strong>, in an evening packed with readings, stories, music and focus sessions, with the participation of Marco Tronchetti Provera, Antonio Calabr\u00f2, Gian Arturo Ferrari and Ornella Vanoni.<\/p>\n

Also our digital communication has been expanded with the launch of the new fondazionepirelli.org website<\/strong> which appeared in September with new graphics and new features and content, complete with a new virtual tour<\/strong> of the Foundation which \u2013 in addition to showing the physical spaces where the documents are kept \u2013 offers insights into the Historical Archive and the history of the company. November saw the launch of a technology that uses artificial intelligence<\/strong> to assist and guide the visitor through the site.<\/p>\n

We can only hope that 2020 will be equally packed with events and initiatives; keep following us on our social media channels<\/strong> Facebook, Instagram, and Twitter, and on the fondazionepirelli.org website and sign up to our mailing list.<\/p>\n

Happy Holidays!<\/p>\n","protected":false},"excerpt":{"rendered":"

There have been lots of events to promote our corporate culture in 2019. Our visitors have been able to explore our heritage by means of guided tours. From participation in Museocity with \u201cPirelli, a History of Innovation and Passion: Rubber, Technology, Work and Environment\u201d, a sweeping story spanning a century and a half of industry […]<\/p>\n","protected":false},"author":9,"featured_media":73244,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[65,66],"tags":[],"class_list":["post-89081","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-the-foundation","category-the-pirelli-foundation"],"acf":[],"yoast_head":"\nThe Pirelli Foundation Wishes you Happy Holidays! 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