{"id":89091,"date":"2022-05-02T10:34:43","date_gmt":"2022-05-02T09:34:43","guid":{"rendered":"https:\/\/www.fondazionepirelli.org\/?p=89091"},"modified":"2022-05-02T10:34:54","modified_gmt":"2022-05-02T09:34:54","slug":"pirelli-a-winters-tale","status":"publish","type":"post","link":"https:\/\/www.fondazionepirelli.org\/en\/activities\/pirelli-a-winters-tale\/","title":{"rendered":"Pirelli: A Winter\u2019s Tale"},"content":{"rendered":"

We dressed up the Pirelli Foundation<\/strong> in white so we could tell a story of art, research and technology.<\/p>\n

From the Artiglio<\/strong> tyre, which became the Inverno<\/strong> in the 1950s, assisted by experimentation on the BS <\/strong>in the first rallies, by way of the internationalisation of the tyre market in the 1980s, which expanded the range, leading to the creation of the Winter<\/strong>, all the way through to the Sottozero 3<\/strong>, the most recent stage of this never-ending research, at the heart of which is always quality and innovation.<\/p>\n

Photographs and advertisements from the 1950s and 1960s tell the story of the BS and the Winter: from the skaters portrayed by Scopinich <\/strong>in Cortina to the humorous characters created by Riccardo Manzi<\/strong> and Alessandro Mendini<\/strong>, and on to the abstractions of Confalonieri, Negri and Bob Noorda.<\/p>\n

We continue to drive safely on the snow, enlightened here and there by complex graphic signs, calculations, and tables: these are the technical drawings that guided the design of the Winter tyre through the 1980s and 1990s. These transparencies have been salvaged and restored and now constitute an important new archive collection that has been acquired by the Pirelli Foundation, and will thus be added to its rich heritage of technological knowledge.<\/p>\n

Lastly, the experiments carried out on F1 compounds bring us to the present day: the Sottozero 3<\/strong>, racing beneath the snow in a mountain landscape, is here to tell us a new winter\u2019s tale.<\/p>\n","protected":false},"excerpt":{"rendered":"

We dressed up the Pirelli Foundation in white so we could tell a story of art, research and technology. From the Artiglio tyre, which became the Inverno in the 1950s, assisted by experimentation on the BS in the first rallies, by way of the internationalisation of the tyre market in the 1980s, which expanded the […]<\/p>\n","protected":false},"author":9,"featured_media":58540,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[71,82],"tags":[],"class_list":["post-89091","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-activities","category-exhibitions"],"acf":[],"yoast_head":"\nPirelli: A Winter\u2019s Tale - Fondazione Pirelli<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/127.0.0.1\/en\/activities\/pirelli-a-winters-tale\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pirelli: A Winter\u2019s Tale - Fondazione Pirelli\" \/>\n<meta property=\"og:description\" content=\"We dressed up the Pirelli Foundation in white so we could tell a story of art, research and technology. 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