{"id":89412,"date":"2022-05-12T09:36:53","date_gmt":"2022-05-12T08:36:53","guid":{"rendered":"https:\/\/www.fondazionepirelli.org\/?p=89412"},"modified":"2022-05-12T09:38:43","modified_gmt":"2022-05-12T08:38:43","slug":"the-piccolo-teatro-and-pirelli-a-historic-bond-between-culture-and-community-in-milan-and-around-the-world","status":"publish","type":"post","link":"https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/the-piccolo-teatro-and-pirelli-a-historic-bond-between-culture-and-community-in-milan-and-around-the-world\/","title":{"rendered":"The Piccolo Teatro and Pirelli: A Historic Bond Between Culture and Community, in Milan and Around the World"},"content":{"rendered":"

The Piccolo Teatro della Citt\u00e0 di Milano first opened its doors on 14 May 1947, at number 2 in Via Rovello. It was set up by Giorgio Strehler, Paolo Grassi and Nina Vinchi, with the support of the City of Milan, and presented itself as a municipal theatre \u201cfor everyone\u201d with the aim of offering shows to the broadest possible audience. The project found open arms in the Pirelli family and company. \u201cEven workers do not live on bread alone\u201d was the headline of a short article in 1947 in the company Notiziario \u2013 <\/em>a publication edited by the Group\u2019s workers just after the war \u2013 which continued like this: \u201cif we are to soothe the minds of workers […] we need to bring them closer to art, to plain, life-giving art […] A project to achieve this has recently been launched under the mayor of Milan, and is already up and running. A low-cost season ticket is all it takes to access this theatre (and our Cultural Centre itself has joined up).\u201d Right from the outset, the Piccolo did indeed adopt a policy of facilitations for cultural associations and companies, in order to encourage \u201cpopular\u201d participation. Pirelli had just opened its Centro Culturale, or Cultural Centre, a company club run by Silvestro Severgnini, a friend of Paolo Grassi, which offered workers events and activities in the fields of music, theatre, figurative arts, cinema and literature. On 30 May 1947, Maxim Gorky\u2019s The Lower Depths<\/em>, the first show ever put on for Pirelli workers by the Cultural Centre, was staged at the Piccolo Teatro. This is how the event was hailed in the Notiziario<\/em>: \u201cWorkers of all categories and their families, from the most senior managers, in the person of Dottor Alberto Pirelli and a family member of his, to the youngest of our worker friends, a student at the company school, who brought his mother to the theatre, all without any distinction of places, all mixed together, to watch one of the most humanely sympathetic works by the great genius of Russian theatre.\u201d In the following years, the partnership between the Piccolo Teatro and Pirelli was flanked by ties with other cultural institutions in Milan, such as La Scala, the Pomeriggi Musicali and the Teatro del Popolo. As the years went by, the Cultural Centre had more and more to offer: in 1952 it brought 12,495 admissions to the opera and concert season in Milan, becoming \u201ca notable presence in the city\u2019s culture due to its size\u201d (Pirelli <\/em>magazine, \u201cLa fabbrica \u00e8 aperta ai movimenti della cultura<\/a>\u201c \u2013 \u201cThe factory is open to the latest in culture\u201d) and, from 1960, it acquired a prestigious space of its own: the auditorium inside the Pirelli Tower. The Piccolo and Pirelli still work together on common cultural projects. Two examples of these are the launch in 2012 of Settimo.<\/em> La fabbrica e il lavoro<\/em><\/a>, a show directed by Serena Sinigaglia, based on hundreds of interviews with workers, technicians and engineers at the Pirelli factory in Settimo Torinese and, more recently, the celebrations of the 150th anniversary of the Pirelli Group, brought to the stage of the Piccolo, a theatre with which it has intertwined its history for more than seventy years.<\/p>\n","protected":false},"excerpt":{"rendered":"

The Piccolo Teatro della Citt\u00e0 di Milano first opened its doors on 14 May 1947, at number 2 in Via Rovello. It was set up by Giorgio Strehler, Paolo Grassi and Nina Vinchi, with the support of the City of Milan, and presented itself as a municipal theatre \u201cfor everyone\u201d with the aim of offering […]<\/p>\n","protected":false},"author":9,"featured_media":89376,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[56,68],"tags":[307],"class_list":["post-89412","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate-culture","category-stories-from-world-of-pirelli","tag-cinema-theater-entertainment"],"acf":[],"yoast_head":"\nThe Piccolo Teatro and Pirelli: A Historic Bond Between Culture and Community, in Milan and Around the World - Fondazione Pirelli<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/the-piccolo-teatro-and-pirelli-a-historic-bond-between-culture-and-community-in-milan-and-around-the-world\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Piccolo Teatro and Pirelli: A Historic Bond Between Culture and Community, in Milan and Around the World - Fondazione Pirelli\" \/>\n<meta property=\"og:description\" content=\"The Piccolo Teatro della Citt\u00e0 di Milano first opened its doors on 14 May 1947, at number 2 in Via Rovello. 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