{"id":89430,"date":"2022-05-10T08:11:16","date_gmt":"2022-05-10T07:11:16","guid":{"rendered":"https:\/\/www.fondazionepirelli.org\/uncategorized\/cresce-il-fascino-della-parola-civileper-parlare-di-economia-e-imprese\/"},"modified":"2022-09-29T12:24:38","modified_gmt":"2022-09-29T11:24:38","slug":"civil-the-new-buzzword-to-discuss-economy-and-business","status":"publish","type":"post","link":"https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/blog\/civil-the-new-buzzword-to-discuss-economy-and-business\/","title":{"rendered":"\u2018Civil\u2019 \u2013 the new buzzword to discuss economy and business"},"content":{"rendered":"<p>Fortunately, despite our current, difficult and controversial times, in the thick of a \u2018risk society\u2019, amongst wars being fought and pandemics still looming, environmental disasters and social resentment, the frequent usage of a particularly significant term \u2013 \u2018<strong>civil<\/strong>\u2019 \u2013 in public debates is nonetheless on the rise.<\/p>\n<p>Milan is getting ready for a \u201c<strong>Civil Week<\/strong>\u201d (an initiative by <em>Buone Notizie <\/em>(<em>Good news<\/em>), the <em>Corriere della Sera<\/em>\u2019s weekly publication) and, indeed, the relaunch documents issued by the Touring Club \u2013 the Italian national tourist organisation \u2013 emphasise the crucial role that territories and their inhabitants \u2013 that is, citizens \u2013 can play in \u201ctaking care of Italy as a common good\u201d, in keeping with \u201ccivil values\u201d. Further, many WhatsApp groups are busy discussing how consequential it would be to introduce the teaching of \u2018civic education\u2019 in schools. <strong><em>Civic<\/em> <\/strong>is also the title of the magazine published by the Fondazione Italia Sociale, a foundation created four years ago by a group of enterprises and influential figures from the economic and cultural spheres to raise funds for initiatives of common interest (its president is philanthropic entrepreneur Enzo Manes): in collaboration with LUISS, it also offers a number of well attended courses on \u2018civic culture\u2019. Moreover, from CENSIS reports to reputable books on politics, the term \u2018civil\u2019 has now acquired positive connotations that suggest a desire to counteract the deterioration of social relationships and public debate, eroded by those blaring opinionists and the bigoted vulgarity so widespread on social media and TV talk shows.<\/p>\n<p>Words exist for a reason, they embody a certain perspective. \u2018Civil\u2018 means being <strong>aware<\/strong>, <strong>responsible<\/strong>, <strong>competent<\/strong>, able to listen carefully and \u2018take charge\u2019 of a community\u2019s issues. A dialogue should be \u2018civil\u2019. Positive values should be \u2018civil\u2019. And \u2013 why not? \u2013 \u2018civil\u2019 should also stand for \u2018kind\u2019, as in such an uncertain and sorrowful period \u2018<strong>kindness<\/strong>\u2019 is essential, an ethical dimension for relationships and behaviours, a lifestyle.<\/p>\n<p>How do we translate \u2018civil\u2019 into<strong> corporate culture<\/strong> terms? <em>Lezioni di commercio o sia di economia civile <\/em>(<em>Lectures on civil economy<\/em>) was the title of the treatise written in 1765 by Antonio Genovesi, the Neapolitan Enlightenment thinker considered by Adam Smith as the masterful inspiration for his own economic theory. And recent reflections by <strong>Stefano Zamagni<\/strong>, a brilliant economist and president of the Pontificia Accademia delle Scienze Sociali (the Pontifical academy of social sciences) has brought back to the forefront precisely that \u2018<strong>civil economy<\/strong>\u2019 rooted in ancient Italian history \u2013 \u201cSince the Middle Ages, Italian people have been accustomed to make, under the shade of a bell tower, beautiful objects cherished by the world\u201d (a concise description by economic historian Carlo Maria Cipolla).<\/p>\n<p>Civil economy and circular economy are both at the heart of <strong>Pope Francis<\/strong>\u2019s notion of a \u201cjust economy\u201d and they\u2019re also key reference points in widespread economic literature, which counts amongst their best representatives <strong>Joseph Stiglitz<\/strong>, <strong>Jean-Paul Fitoussi<\/strong>, Paul Krugman and, coming back to Italy, Franco Modigliani and <strong>Federico Caff\u00e8<\/strong> \u2013 the teachers of a younger generation of economists who, for some time now, have been reinterpreting and reviving <strong>John Maynard Keynes<\/strong>\u2019s liberal thinking, marked by overt social purposes.<\/p>\n<p>Civil economy and social and environmental sustainability, then. Civil economy as the context for a transition from <strong>shareholder values<\/strong>, obsessed with growth (of stock profits and prices) to the predominance of stakeholders values (comprising values and interests concerning workers, suppliers, customers, consumers, i.e. the people who make up the communities on which enterprises are built) \u2013 thus, we\u2019re back to the relationship existing between \u2018civil\u2019 and <em>cives<\/em>, the citizens.<\/p>\n<p>Going back to the notion that <strong>enterprises<\/strong>, too, are responsible for generating value (wealth) \u2013 and as such are active agents within a \u201csocial capital\u201d founded on the concepts of widespread well-being, culture, social inclusion, solidarity, the promotion of community values. Indeed, other words and experiences related to civil economy and entrepreneurship come to mind: the \u201c<strong>beautiful factory<\/strong>\u201d, for instance, a well-designed, bright, transparent, sustainable factory immersed in nature, welcoming and safe, as, indeed, occupational safety should not be neglected. To this, we can add <strong>corporate libraries<\/strong>, which promote good reading \u2013 with plenty of children\u2019s books \u2013 designed as spaces dedicated to reading and discussions, amongst subscribing employees, on literature, history, science or economics. And further, well-cared-for cafeterias, as per the criteria defined overtime through various pilot schemes (by Olivetti, Pirelli, Dalmine, etc.). Dispensaries and medical centres serving individual companies or industrial districts. <strong>Museums<\/strong> and <strong>corporate archives<\/strong> preserving the legacy encapsulated by the phrase \u201cDo, do well and do good\u201d and, as such, providing constant stimuli for innovation. Broader industrial relationships that, precisely because they are part of the \u2018civil\u2019 dialogue between companies and trade unions, can create new and better production environments. And so on, adding to that list of \u201cgood practices\u201d leading the best Italian capitalism towards a \u201cparadigm shift\u201d, steering it towards an economy based on \u201cfair and sustainable well-being\u201d and thus higher-quality production, products and services, as well as greater competitiveness.<\/p>\n<p>A particular phrase encapsulates this ongoing process, which is typically Italian: \u201c<strong>industrial humanism<\/strong>\u201d. Its origins go back to the 1950s, to the publication of <em>Civilt\u00e0 delle macchine<\/em> (<em>Civilised machinery<\/em>) considered one of the greatest company magazine of the times, and today that same concept has evolved into notions entailing \u201c<strong>civilised work<\/strong>\u201d, care for people, \u201cdigital humanism\u201d \u2013 in other words, into an attitude that conceives enterprise, society and development in a \u2018civilised\u2019 manner.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fortunately, despite our current, difficult and controversial times, in the thick of a \u2018risk society\u2019, amongst wars being fought and pandemics still looming, environmental disasters and social resentment, the frequent usage of a particularly significant term \u2013 \u2018civil\u2019 \u2013 in public debates is nonetheless on the rise. Milan is getting ready for a \u201cCivil Week\u201d [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":89349,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[55,56],"tags":[],"class_list":["post-89430","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-corporate-culture"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u2018Civil\u2019 \u2013 the new buzzword to discuss economy and business - Fondazione Pirelli<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/blog\/civil-the-new-buzzword-to-discuss-economy-and-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u2018Civil\u2019 \u2013 the new buzzword to discuss economy and business - Fondazione Pirelli\" \/>\n<meta property=\"og:description\" content=\"Fortunately, despite our current, difficult and controversial times, in the thick of a \u2018risk society\u2019, amongst wars being fought and pandemics still looming, environmental disasters and social resentment, the frequent usage of a particularly significant term \u2013 \u2018civil\u2019 \u2013 in public debates is nonetheless on the rise. 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