{"id":89693,"date":"2022-06-06T11:44:28","date_gmt":"2022-06-06T10:44:28","guid":{"rendered":"https:\/\/www.fondazionepirelli.org\/?p=89693"},"modified":"2022-06-06T11:44:28","modified_gmt":"2022-06-06T10:44:28","slug":"accardos-violin-for-il-canto-della-fabbrica-music-that-narrates-the-digital-industry","status":"publish","type":"post","link":"https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/blog\/accardos-violin-for-il-canto-della-fabbrica-music-that-narrates-the-digital-industry\/","title":{"rendered":"Accardo\u2019s violin for Il canto della fabbrica: music that narrates the digital industry"},"content":{"rendered":"

Which music best describes factory work? Dmitri Shostakovich\u2019s Symphony No 2<\/em>, composed in 1937, used a factory siren to evoke early 20th<\/sup>-century industry, steel, smoke, mass production\u2019s heavy-duty work, while the second half of the century saw compositions by John Cage, Luciano Berio and Luigi Nono featuring metallic noises, clashing sounds, dissonances. And today we have Salvatore Accardo\u2019s violin<\/strong> and the strings of the Orchestra da Camera Italiana, the Italian Chamber Orchestra, performing Il canto della fabbrica <\/em>(Factory Song<\/em>), which renders the rhythm of the new millennium\u2019s digital manufacturing processes, driven by computers, robots and Artificial Intelligence files \u2013 a whole new way of conceiving the relationship between machinery and the workforce, as well as between industry and environment. Indeed, over time production methods change, high-tech transformations quickly develop and the knowledge economy gains momentum and, analogously, the kind of music able to narrate all this acquires dramatic new forms.<\/p>\n

In the 20th<\/sup> century, factories<\/strong> shaped the common way of thinking about manufacturing approaches and mass consumption, with all the conflicts and related mitigating negotiations that came with it. Yet, that way of thinking has resonated through the ages and today we are feeling the impact of the transformation brought about by major scientific and technological innovations on most production policies and outcomes. And the way we’re thinking about the economy is also changing \u2013 digital factories epitomise this metamorphosis, as they modernise manufacture and products, materials, roles and occupations, language, regional establishments and adaptability to global markets, a larger mass of consumers but also more special niches.<\/p>\n

Are these neo-factories or post-factories ? It doesn’t really matter, it’s all manufacturing, driven by progressively faster and surprising innovations. What kind of music, then, could truly express this animation? On this subject, Gustav Mahler\u2019s words are certainly inspiring: \u201cTradition is not the worship of ashes, but the preservation of fire\u201d \u2013 a remarkable quote that, though concise, succeeds in capturing the essence of modernity, as it perpetually flows along a stream running between past and future.<\/p>\n

The story of Il Canto della fabbrica<\/em>, a project by the Pirelli Foundation<\/strong>, started with a meeting: a meeting involving engineers, technicians, high-tech digital industry experts and musicians from a string orchestra. This prompted an inventive debate comprising different languages, skills, visions, an open dialogue where experiences were shared. And thus, during the last month of 2017, the Canto<\/em> was born, an \u201cexploration\u201d carried out through four musical notes in order to put to music the rhythms and sounds of one of the most innovative production establishment, the Pirelli plant in Settimo Torinese<\/strong>, the so-called \u201cbeautiful factory\u201d. It’s a transparent, inclusive, sustainable, bright, safe \u2013 and as such more productive and competitive \u2013 factory that includes the \u201cSpina\u201d (plug), a hub comprising services and research labs designed by Renzo Piano<\/strong>, an architect particularly attuned to beauty, the environment (the main building is surrounded by 400 cherry trees, a factory in \u201ca cherry orchard\u201d, recalling a literary masterpiece) and to music, of course; indeed, Piano is a good friend and admirer of Accardo.<\/p>\n

The \u201cbeautiful factory\u201d is really not just about aesthetics, it’s the product of choice, that is, a will to turn production facilities into cultural forces aimed at interpreting the times and underlining contemporary change \u2013 an economic decision but also a civic one; a strong statement about a sustainable corporate culture, a culture of doing good, a culture of well-being.<\/p>\n

Thus, the music of Il Canto della fabbrica<\/em> <\/strong>becomes an essential stepping stone within this process, as it embodies a dimension filled with overlaps and contrasts: absolute immateriality \u2013 music \u2013 with notes inhabiting air and soul, and absolute materiality \u2013 the factory \u2013 with its machinery, steel, rubber, weight, goods. Nonetheless, this juxtaposition is not entirely appropriate, because a factory is not just about machinery but also about the idea that conceived it, the passion from which it originates and which it inspires, the moods that accompany its pace and the creativity that marks its evolution. Hence, from the material we return to the immaterial, through a process that\u2019s even more apparent in our times of digital factories, bits and data. And the shared language between music and factories lies in yet another sphere of creative and productive thought: mathematics.<\/p>\n

The author of the Canto<\/em> is Francesco Fiore<\/strong>, one of the most prominent Italian musicians, who has composed this piece to be interpreted by Salvatore Accardo and the strings of the Orchestra da Camera Italiana<\/strong> he conducts, with Laura Gorna as first violin. Music born from the factory, then, and performed as a world premi\u00e8re right where it was born: in the Industrial Hub in Settimo, on the afternoon of 8 September 2017, during MiTo (the music festival taking place in Milan and Turin), in front of an audience counting about a thousand people (of which many were plant\u2019s employees and their families). The music has now returned to the factory and from there it now travels from world stage to world stage.<\/p>\n

The next stop is Trento, for the Festival dell\u2019Economia<\/strong> (Economics Festival), on the evening of 3 June. Not just a fleeting event amongst many others crowding the schedule but something more: the embodiment of a profound process of change leaving its mark on cultures, behaviours, relationships, as well as narration \u2013 indeed, a veritable new narrative structure conveying Calvino\u2019s notion of \u201clightness\u201d through music. Global music for a global factory.<\/p>\n

And, even today, what\u2019s the meaning of this encounter?<\/p>\n

To begin with, it concerns the various notions about the extraordinary \u2013 and ongoing \u2013 transformation of factories through Industry 4.0<\/strong>, in a country like Italy, which still ranks as the second manufacturing country in Europe, after Germany. Production facilities change, machines become digital, the field of mechanics is now that of \u201cmechatronics\u201d (i.e. involving much more electronics). Robots, computers, increasingly intricate virtual relationships, big data, the internet of things, data science and data analyses. Blue-collar labourers turning into white-coat experts, tablets to control packaging or turning machines and coordinating all stages of the supply chain up to logistics and markets. Roles entailing increased awareness and quality and constantly developing knowledge. In a nutshell, what we have is the Italian flair for quality manufacture but with a high-tech spirit, although, of course, roles and people’s skills are now different.<\/p>\n

Hence, the \u201cbeautiful factory\u201d has a new image, a new culture, its own music, even. Innovation, here, captures and develops the rhythm of time, it inspires sounds.<\/p>\n

Here it is, then, Il canto della fabbrica<\/em>, blending observation, listening and discovery as well as dialogue, amid instruments, machines (mixers, calenders, \u201cNext Mirs\u201d robots), violins, cellos and violas; amid industry technicians and musicians, rhythms that inspire and can be reimagined, and silences to represent both a break in production and an \u201cinner space where music can resonate\u201d (in the progressive words of a great Italian musician, Salvatore Sciarrino). Production exposes unique sounds, originally reinterpreted by the Orchestra\u2019s music. Work, culture and musical narration. Creativity born out of crossbreeding.<\/p>\n

Innovation and change, indeed. And life \u2013 as Accardo likes to say, quoting Nietzsche: \u201cWithout music, life would be a mistake.\u201d<\/p>\n

Underlining the themes from which inspiration was drawn, the maestro, Fiore, explains, \u201cA factory intended as a place built by humans altering the natural environment to create their own work space, and where shared knowledge and labour must blend into a final product: music. The silent dance of robots, whose movements express a mechanical grace so alien to natural human gestures. The coexistence of the old and the new, human struggle and seemingly unemotional and indefatigable automatons, ancient machinery and state-of-the-art computers. I attempted to pour all this into my piece: as if from a single idea or an original cell (in this particular case, the notes E-C-G-C sharp) one could, through transformation and reinterpretation, create something that remains connected to its generating source yet is able to follow different ramifications, contradictory or conflicting at times, which may arise from a development process.\u201d<\/p>\n

Music and community. As Salvatore Accardo recalls, \u201cWith Francesco Fiore, we spent almost a year rehearsing, experimenting with sounds and harmonies. And we shared the important experience of \u2018doing things by hand\u2019, handling the raw material \u2013 in this case musical, instrumental material \u2013 moulding it according to the characteristics of the performers, renewing ancient knowledge.\u201d<\/p>\n

Indeed, \u2018doing things by hand\u2019 is precisely what factory work is: manufacture. And this is fascinating, reiterates Accardo, \u201ca creative convergence between musicians and technicians, musical-minded men and women as well as engineers and labourers. Work and sound. The synthesis of deep emotions.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Which music best describes factory work? Dmitri Shostakovich\u2019s Symphony No 2, composed in 1937, used a factory siren to evoke early 20th-century industry, steel, smoke, mass production\u2019s heavy-duty work, while the second half of the century saw compositions by John Cage, Luciano Berio and Luigi Nono featuring metallic noises, clashing sounds, dissonances. And today we […]<\/p>\n","protected":false},"author":9,"featured_media":89631,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[55,56],"tags":[],"class_list":["post-89693","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-corporate-culture"],"acf":[],"yoast_head":"\nAccardo\u2019s violin for Il canto della fabbrica: music that narrates the digital industry - Fondazione Pirelli<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/blog\/accardos-violin-for-il-canto-della-fabbrica-music-that-narrates-the-digital-industry\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Accardo\u2019s violin for Il canto della fabbrica: music that narrates the digital industry - Fondazione Pirelli\" \/>\n<meta property=\"og:description\" content=\"Which music best describes factory work? 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