{"id":90078,"date":"2022-07-08T09:26:10","date_gmt":"2022-07-08T08:26:10","guid":{"rendered":"https:\/\/www.fondazionepirelli.org\/?p=90078"},"modified":"2022-07-08T09:26:36","modified_gmt":"2022-07-08T08:26:36","slug":"stars-behind-the-wheel","status":"publish","type":"post","link":"https:\/\/www.fondazionepirelli.org\/en\/activities\/stories-from-world-of-pirelli\/stars-behind-the-wheel\/","title":{"rendered":"Stars Behind the Wheel"},"content":{"rendered":"

The bond between the silver screen and the world of racing goes back a long way. The twentieth century celebrated the \u201cbeauty of speed\u201d and, from the Futurists onwards, the thrill of racing only increased as the decades went by. What better than cinema, the art of the moving image, could convey the dynamism of motor racing? From the 1950s and 1960s, when the economic boom made cars ubiquitous, car journeys became a staple in films, with seaside holidays, racing along the motorway, and nail-biting car chases. In some cases, also Formula 1 races, which started up in the 1950s, came to the fore in feature films, such as the 1955 film The Racers<\/em>, which arrived in Italy under the title \u201cDestino sull\u2019asfalto\u201d. It was shot during tests for the 1954 Belgian Grand Prix<\/a>, with the Swiss Toulo de Graffenried taking part as a stunt double for Kirk Douglas in a Maserati A6GCM fitted out as a camera car. Also in Italy, in 1951, Gianni Franciolini shot a melodrama film on the Monza circuit, called Last Meeting<\/em>, of which we have some backstage shots<\/a> in our Historical Archive, showing Jean-Pierre Aumont, Amedeo Nazzari and a young Alida Valli, back in Italy after her time in Hollywood. The screenplay, to which Alberto Moravia contributed, was based on the novel La biondina<\/em> (1893) by Marco Praga. The actors included some illustrious names from the world of car racing, such as Juan Manuel Fangio, Nino Farina, Consalvo Sanesi and Felice Bonetto, who all played themselves, and, as a brief piece in Pirelli <\/em>magazine<\/a> recalled, Pirelli mechanics and tyres could be seen everywhere \u201cas modest but indispensable… extras\u201d.<\/p>\n

During those same years, rallying also entered the world of cinema, this time not on the big screen but by organising a car race that, from 1954, saw the most famous Italian actors at the wheel, in pairs. Mike Bongiorno, Gina Lollobrigida, Sophia Loren, Raf Vallone, Renato Rascel and Eleonora Ruffo, to name but a few. Over the years, many competed to be the first to reach the chequered flag in a stage race, often having to get the better of fans who would do anything to get an autograph from their movie idols. Our Historical Archive contains precious photographic documentation of the 1957 race<\/a>, showing the actors Roberto Risso and Magali No\u00ebl, the future \u201cGradisca\u201d in Fellini\u2019s Amarcord<\/em>, with their Fiat TV no. 2. We also see the actress Marisa Allasio, fresh from her great success in Poveri ma belli<\/em> and Belle ma povere<\/em> by Dino Risi, appear next to a Pirelli Technical Assistance vehicle. Later that year it was none other than Marisa Allasio who \u2013 with Nunzio Filogamo and Fiorella Mari \u2013 presented the Sanremo Festival, before definitively abandoning the stage in 1958. But she remained forever in the hearts of Italians, together with the other great actresses \u2013 and great actors \u2013 who have lit up the firmament of the “seventh art”.<\/p>\n","protected":false},"excerpt":{"rendered":"

The bond between the silver screen and the world of racing goes back a long way. The twentieth century celebrated the \u201cbeauty of speed\u201d and, from the Futurists onwards, the thrill of racing only increased as the decades went by. What better than cinema, the art of the moving image, could convey the dynamism of […]<\/p>\n","protected":false},"author":9,"featured_media":90068,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[127,68],"tags":[243,341,248],"class_list":["post-90078","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-historical-archive","category-stories-from-world-of-pirelli","tag-company-history","tag-company-tales","tag-racing"],"acf":[],"yoast_head":"\nStars Behind the Wheel - Fondazione Pirelli<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fondazionepirelli.org\/en\/activities\/stories-from-world-of-pirelli\/stars-behind-the-wheel\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Stars Behind the Wheel - Fondazione Pirelli\" \/>\n<meta property=\"og:description\" content=\"The bond between the silver screen and the world of racing goes back a long way. The twentieth century celebrated the \u201cbeauty of speed\u201d and, from the Futurists onwards, the thrill of racing only increased as the decades went by. What better than cinema, the art of the moving image, could convey the dynamism of […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.fondazionepirelli.org\/en\/activities\/stories-from-world-of-pirelli\/stars-behind-the-wheel\/\" \/>\n<meta property=\"og:site_name\" content=\"Fondazione Pirelli\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-08T08:26:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-08T08:26:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wpsite-assets.fondazionepirelli.org\/wp-content\/uploads\/2022\/06\/27091116\/Prop2_pos_RallydelCinema1957_16531.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"677\" \/>\n\t<meta property=\"og:image:height\" content=\"517\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"fondazionepirelli\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"fondazionepirelli\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.fondazionepirelli.org\/en\/activities\/stories-from-world-of-pirelli\/stars-behind-the-wheel\/\",\"url\":\"https:\/\/www.fondazionepirelli.org\/en\/activities\/stories-from-world-of-pirelli\/stars-behind-the-wheel\/\",\"name\":\"Stars Behind the Wheel - Fondazione Pirelli\",\"isPartOf\":{\"@id\":\"https:\/\/www.fondazionepirelli.org\/it\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.fondazionepirelli.org\/en\/activities\/stories-from-world-of-pirelli\/stars-behind-the-wheel\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.fondazionepirelli.org\/en\/activities\/stories-from-world-of-pirelli\/stars-behind-the-wheel\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/wpsite-assets.fondazionepirelli.org\/wp-content\/uploads\/2022\/06\/27091116\/Prop2_pos_RallydelCinema1957_16531.jpg\",\"datePublished\":\"2022-07-08T08:26:10+00:00\",\"dateModified\":\"2022-07-08T08:26:36+00:00\",\"author\":{\"@id\":\"https:\/\/www.fondazionepirelli.org\/it\/#\/schema\/person\/c31fcf5937a0e6afa45497f3f8b6d7a0\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.fondazionepirelli.org\/en\/activities\/stories-from-world-of-pirelli\/stars-behind-the-wheel\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.fondazionepirelli.org\/en\/activities\/stories-from-world-of-pirelli\/stars-behind-the-wheel\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.fondazionepirelli.org\/en\/activities\/stories-from-world-of-pirelli\/stars-behind-the-wheel\/#primaryimage\",\"url\":\"https:\/\/wpsite-assets.fondazionepirelli.org\/wp-content\/uploads\/2022\/06\/27091116\/Prop2_pos_RallydelCinema1957_16531.jpg\",\"contentUrl\":\"https:\/\/wpsite-assets.fondazionepirelli.org\/wp-content\/uploads\/2022\/06\/27091116\/Prop2_pos_RallydelCinema1957_16531.jpg\",\"width\":677,\"height\":517},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.fondazionepirelli.org\/en\/activities\/stories-from-world-of-pirelli\/stars-behind-the-wheel\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.fondazionepirelli.org\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Stars Behind the Wheel\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.fondazionepirelli.org\/it\/#website\",\"url\":\"https:\/\/www.fondazionepirelli.org\/it\/\",\"name\":\"Fondazione Pirelli\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.fondazionepirelli.org\/it\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.fondazionepirelli.org\/it\/#\/schema\/person\/c31fcf5937a0e6afa45497f3f8b6d7a0\",\"name\":\"fondazionepirelli\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.fondazionepirelli.org\/it\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/9cb486421ce1d6eddbf6c4fb66841b4325b786695f7aedf1dde2222428218696?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/9cb486421ce1d6eddbf6c4fb66841b4325b786695f7aedf1dde2222428218696?s=96&d=mm&r=g\",\"caption\":\"fondazionepirelli\"},\"url\":\"https:\/\/www.fondazionepirelli.org\/en\/author\/fondazionepirelli\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Stars Behind the Wheel - Fondazione Pirelli","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.fondazionepirelli.org\/en\/activities\/stories-from-world-of-pirelli\/stars-behind-the-wheel\/","og_locale":"en_US","og_type":"article","og_title":"Stars Behind the Wheel - Fondazione Pirelli","og_description":"The bond between the silver screen and the world of racing goes back a long way. The twentieth century celebrated the \u201cbeauty of speed\u201d and, from the Futurists onwards, the thrill of racing only increased as the decades went by. What better than cinema, the art of the moving image, could convey the dynamism of […]","og_url":"https:\/\/www.fondazionepirelli.org\/en\/activities\/stories-from-world-of-pirelli\/stars-behind-the-wheel\/","og_site_name":"Fondazione Pirelli","article_published_time":"2022-07-08T08:26:10+00:00","article_modified_time":"2022-07-08T08:26:36+00:00","og_image":[{"width":677,"height":517,"url":"https:\/\/wpsite-assets.fondazionepirelli.org\/wp-content\/uploads\/2022\/06\/27091116\/Prop2_pos_RallydelCinema1957_16531.jpg","type":"image\/jpeg"}],"author":"fondazionepirelli","twitter_card":"summary_large_image","twitter_misc":{"Written by":"fondazionepirelli","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.fondazionepirelli.org\/en\/activities\/stories-from-world-of-pirelli\/stars-behind-the-wheel\/","url":"https:\/\/www.fondazionepirelli.org\/en\/activities\/stories-from-world-of-pirelli\/stars-behind-the-wheel\/","name":"Stars Behind the Wheel - Fondazione Pirelli","isPartOf":{"@id":"https:\/\/www.fondazionepirelli.org\/it\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.fondazionepirelli.org\/en\/activities\/stories-from-world-of-pirelli\/stars-behind-the-wheel\/#primaryimage"},"image":{"@id":"https:\/\/www.fondazionepirelli.org\/en\/activities\/stories-from-world-of-pirelli\/stars-behind-the-wheel\/#primaryimage"},"thumbnailUrl":"https:\/\/wpsite-assets.fondazionepirelli.org\/wp-content\/uploads\/2022\/06\/27091116\/Prop2_pos_RallydelCinema1957_16531.jpg","datePublished":"2022-07-08T08:26:10+00:00","dateModified":"2022-07-08T08:26:36+00:00","author":{"@id":"https:\/\/www.fondazionepirelli.org\/it\/#\/schema\/person\/c31fcf5937a0e6afa45497f3f8b6d7a0"},"breadcrumb":{"@id":"https:\/\/www.fondazionepirelli.org\/en\/activities\/stories-from-world-of-pirelli\/stars-behind-the-wheel\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.fondazionepirelli.org\/en\/activities\/stories-from-world-of-pirelli\/stars-behind-the-wheel\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.fondazionepirelli.org\/en\/activities\/stories-from-world-of-pirelli\/stars-behind-the-wheel\/#primaryimage","url":"https:\/\/wpsite-assets.fondazionepirelli.org\/wp-content\/uploads\/2022\/06\/27091116\/Prop2_pos_RallydelCinema1957_16531.jpg","contentUrl":"https:\/\/wpsite-assets.fondazionepirelli.org\/wp-content\/uploads\/2022\/06\/27091116\/Prop2_pos_RallydelCinema1957_16531.jpg","width":677,"height":517},{"@type":"BreadcrumbList","@id":"https:\/\/www.fondazionepirelli.org\/en\/activities\/stories-from-world-of-pirelli\/stars-behind-the-wheel\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.fondazionepirelli.org\/en\/"},{"@type":"ListItem","position":2,"name":"Stars Behind the Wheel"}]},{"@type":"WebSite","@id":"https:\/\/www.fondazionepirelli.org\/it\/#website","url":"https:\/\/www.fondazionepirelli.org\/it\/","name":"Fondazione Pirelli","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.fondazionepirelli.org\/it\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.fondazionepirelli.org\/it\/#\/schema\/person\/c31fcf5937a0e6afa45497f3f8b6d7a0","name":"fondazionepirelli","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.fondazionepirelli.org\/it\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/9cb486421ce1d6eddbf6c4fb66841b4325b786695f7aedf1dde2222428218696?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9cb486421ce1d6eddbf6c4fb66841b4325b786695f7aedf1dde2222428218696?s=96&d=mm&r=g","caption":"fondazionepirelli"},"url":"https:\/\/www.fondazionepirelli.org\/en\/author\/fondazionepirelli\/"}]}},"_links":{"self":[{"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/posts\/90078\/"}],"collection":[{"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/posts\/"}],"about":[{"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/types\/post\/"}],"author":[{"embeddable":true,"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/users\/9\/"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/comments\/?post=90078"}],"version-history":[{"count":3,"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/posts\/90078\/revisions\/"}],"predecessor-version":[{"id":91522,"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/posts\/90078\/revisions\/91522\/"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/media\/90068\/"}],"wp:attachment":[{"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/media\/?parent=90078"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/categories\/?post=90078"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fondazionepirelli.org\/en\/wp-json\/wp\/v2\/tags\/?post=90078"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}