{"id":91736,"date":"2022-09-01T16:09:44","date_gmt":"2022-09-01T15:09:44","guid":{"rendered":"https:\/\/www.fondazionepirelli.org\/?p=91736"},"modified":"2022-10-24T08:28:53","modified_gmt":"2022-10-24T07:28:53","slug":"thinking-ahead-the-pirelli-foundation-at-archivi-aperti-2022","status":"publish","type":"post","link":"https:\/\/www.fondazionepirelli.org\/en\/activities\/thinking-ahead-the-pirelli-foundation-at-archivi-aperti-2022\/","title":{"rendered":"Thinking Ahead: The Pirelli Foundation at Archivi Aperti 2022"},"content":{"rendered":"

Archivi Aperti (\u201cOpen Archives\u201d)<\/strong>, the event promoted by Rete Fotografia<\/strong><\/a> now in its eighth edition, will run from 14 to 23 October. The theme for 2022 will be \u201cPreserving the future:<\/strong> How will new technologies and the digital revolution affect photographic archive design?<\/strong>\u201d, a reflection on the potential of information and communication technologies as tools for using and understanding photographic archives. We will be there once again this year, offering guided tours of the new exhibition Pirelli: Thinking Ahead<\/em><\/strong>, and workshop activities <\/strong>for children aged 8 to 11.<\/strong><\/p>\n

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The new exhibition at the Pirelli Foundation focuses on the subject of innovation: throughout its 150-year history, Pirelli has constantly developed cutting-edge technologies, particularly in the field of racing. \u201cFrom track to road<\/strong>\u201d is the concept illustrated by the multimedia environment that welcomes the visitor: a timeline, consisting mostly of photographic archival materials<\/strong>, which retraces the success of the Long P in the world of racing.<\/strong> Shots that capture epic feats, such as the Peking-Paris Motor Race, the faces of cycling champions such as Coppi and Bartali, or driving aces such as Juan Manuel Fangio, Nino Farina, Nelson Piquet, or motorcycle record holders such as the engineer-rider Piero Taruffi.<\/p>\n

A site-specific video installation called Inner Future<\/em><\/strong> is also on display. Created in collaboration with Narrative Environment Operas (NEO), it combines documents, films, photographs and archival objects to tell a story of great innovations that have made and influenced national and international history. The photographer Carlo Furgeri Gilbert shows us his view of the world of rubber with still lifes<\/strong> that transform raw materials<\/strong> into art objects, reports and videos that document the innovations achieved by experimentation in the Pirelli Research and Development laboratories<\/strong>, and images that give original insight into the finished product, the tyre, a \u201cround black object\u201d that never seems to change but that, inside, is the outcome of endless transformations.<\/p>

Multimedia installations and archival materials will also be the starting point for a workshop entitled Ti racconto una fotografia<\/em> (\u201cLet me tell you a photograph\u201d)<\/strong>, for younger visitors. The children will learn how analogue and digital photographs<\/strong> are conserved and enhanced <\/strong>and they will find out how many stories photos can tell. A guided study of pictures <\/strong>pf bicycle, motorcycle and car races, both past and present, will make it possible to create a podcast together and plunge into the world of the greatest champions of yesterday and today.<\/p>\n

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The events will be held on Thursday 20 October and Friday 21 October 2022<\/strong>, with three sessions per day<\/strong>:<\/p>\n