{"id":92136,"date":"2022-09-23T14:06:39","date_gmt":"2022-09-23T13:06:39","guid":{"rendered":"https:\/\/www.fondazionepirelli.org\/?p=92136"},"modified":"2022-12-01T15:44:49","modified_gmt":"2022-12-01T14:44:49","slug":"the-history-of-italian-design-on-show-in-trieste","status":"publish","type":"post","link":"https:\/\/www.fondazionepirelli.org\/en\/activities\/the-history-of-italian-design-on-show-in-trieste\/","title":{"rendered":"The History of Italian Design on Show in Trieste"},"content":{"rendered":"<p>The exhibition <em>Italy and Alliance Graphique Internationale: 25 Graphic Designers of the 20th Century <\/em>opens today at the<strong> Magazzino delle Idee<\/strong> in Trieste. The event is curated by <strong>Carlo Vinti<\/strong> and organised by ERPAC, the Regional Authority for the Cultural Heritage of Friuli Venezia Giulia. The exhibition examines the work of twenty-five Italian graphic artists who have been members of <strong>AGI<\/strong>, the association that has brought together the top professionals in the graphics sector since 1951, and it is held in conjunction with the 70th Annual Congress of the Association, which runs from 19 to 23 September in Trieste.<\/p>\n<p>Through the work of the twenty-five AGI designers, the exhibition retraces more than half a century of graphic design in Italy. The illustrious names naturally include some of the protagonists of Pirelli\u2019s visual communication: from <strong>Riccardo Manzi to Bruno Munari<\/strong>, through to <strong>Bob Noorda<\/strong> and <strong>Pino Tovaglia<\/strong>, as well as Walter Ballmer, <strong>Erberto Carboni<\/strong>, <strong>Franco Grignani<\/strong>, and Albe Steiner.<\/p>\n<p>The <strong>Pirelli Foundation<\/strong> is taking part in the exhibition with several original advertising materials, including sketches, posters, leaflets, brochures and shop-window signs from some of Pirelli\u2019s finest advertising campaigns: Munari\u2019s maze in the advertisement for Pirelli Coria soles, the man behind the wheel with a tyre over his eyes \u2013 the<strong> <a href=\"https:\/\/www.fondazionepirelli.org\/archivio-storico\/disegni-e-manifesti\/detail\/IT-PIRELLI-OA0001-0000000342\/pubblicita-del-pneumatico-cinturato-pirelli-20.html?jsonVal=%7b%22jsonVal%22:%7b%22query%22:%22Manzi%22,%22startDate%22:%22%22,%22endDate%22:%22%22,%22fieldDate%22:%22dataNormal%22,%22_perPage%22:20%7d%7d&amp;attachmentMisc=undefined\"><em>Ad occhi chiusi <\/em>(\u201cWith eyes closed\u201d) campaign<\/a><\/strong> \u2013 by Manzi, and Tovaglia and Catellani\u2019s innovative <strong><em>Viaggiare sul sicuro <\/em><\/strong>(\u201cI prefer to travel safely\u201d) advertisement for the Pirelli <strong>Cinturato<\/strong>. And there is the amazing <a href=\"https:\/\/www.fondazionepirelli.org\/archivio-storico\/disegni-e-manifesti\/detail\/IT-PIRELLI-OA0001-0000003847\/pubblicita-del-pneumatico-bs3-pirelli.html?jsonVal=%7b%22jsonVal%22:%7b%22query%22:%22confalonieri%22,%22startDate%22:%22%22,%22endDate%22:%22%22,%22fieldDate%22:%22dataNormal%22,%22_perPage%22:20%7d%7d&amp;attachmentMisc=undefined\">BS3 tyre logo<\/a> designed in 1959 by Giulio Confalonieri and Ilio Negri. The Pirelli Foundation has also provided materials for the three thematic displays that show the work of the twenty-five designers against the backdrop of developments in graphics in Italy and around the world: an <a href=\"https:\/\/www.fondazionepirelli.org\/archivio-storico\/disegni-e-manifesti\/detail\/IT-PIRELLI-OA0001-0000003672\/pubblicita-pneumatici-pirelli-scooter-1.html?jsonVal=%7b%22jsonVal%22:%7b%22query%22:%22Lamm%22,%22startDate%22:%22%22,%22endDate%22:%22%22,%22fieldDate%22:%22dataNormal%22,%22_perPage%22:20%7d%7d&amp;attachmentMisc=undefined\">advertisement by Lora Lamm<\/a> for a scooter tyre and one by <a href=\"https:\/\/www.fondazionepirelli.org\/archivio-storico\/disegni-e-manifesti\/detail\/IT-PIRELLI-OA0001-0000003844\/pubblicita-del-pneumatico-inverno-pirelli-29.html?jsonVal={%22jsonVal%22:{%22query%22:%22aldo%20calabresi%22,%22startDate%22:%22%22,%22endDate%22:%22%22,%22fieldDate%22:%22dataNormal%22,%22_perPage%22:20}}&amp;attachmentMisc=undefined&amp;lang=en\">Aldo Calabresi for the Inverno tyre<\/a>.<\/p>\n<p>The exhibition will run until 6 January 2023 and is accompanied by a catalogue published by Corraini Edizioni.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The exhibition Italy and Alliance Graphique Internationale: 25 Graphic Designers of the 20th Century opens today at the Magazzino delle Idee in Trieste. The event is curated by Carlo Vinti and organised by ERPAC, the Regional Authority for the Cultural Heritage of Friuli Venezia Giulia. The exhibition examines the work of twenty-five Italian graphic artists [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":92043,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[71,81],"tags":[249],"class_list":["post-92136","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-activities","category-partnerships","tag-graphics-art-and-design"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The History of Italian Design on Show in Trieste - Fondazione Pirelli<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fondazionepirelli.org\/en\/activities\/the-history-of-italian-design-on-show-in-trieste\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The History of Italian Design on Show in Trieste - Fondazione Pirelli\" \/>\n<meta property=\"og:description\" content=\"The exhibition Italy and Alliance Graphique Internationale: 25 Graphic Designers of the 20th Century opens today at the Magazzino delle Idee in Trieste. 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