{"id":94260,"date":"2023-01-31T11:11:01","date_gmt":"2023-01-31T10:11:01","guid":{"rendered":"https:\/\/www.fondazionepirelli.org\/uncategorized\/bellezza-industriale-italiana\/"},"modified":"2023-02-06T10:44:16","modified_gmt":"2023-02-06T09:44:16","slug":"italian-industrial-beauty","status":"publish","type":"post","link":"https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/italian-industrial-beauty\/","title":{"rendered":"Italian industrial beauty"},"content":{"rendered":"<p><em>A collection of corporate stories that tell us all about Italian production culture<\/em><\/p><p>The home of craftsmanship, excellence, magnificent production; the home of beautiful, well-made products. This is how Italy is often described, as the quintessential \u201cBel Paese\u201d. But why?<\/p>\n<p>This is the question that Severino Salvemini addresses in his <em>Il quid imprenditoriale. Oltre la retorica del Made in Italy <\/em>(<em>That entrepreneurial something. Beyond \u2018Made in Italy\u2019 rhetorics<\/em>), a book collecting a number of corporate stories previously published on the <em>L\u2019Economia <\/em>supplement of <em>Corriere della Sera. <\/em><\/p>\n<p>Each chapter is a story and the book was inspired by an observation: if we do not look beyond the \u2018<em>Made in Italy<\/em>\u2019 slogan, which simply describes Italy as the realm of beauty, we will not be able to notice the distinctive features of what actually is a complex phenomenon that led Italian companies to blend technological globalisation with a new humanism inspired by taste and creativity, and to replace Anglo-Saxon economic theories with an all-Italian management style.<\/p>\n<p>Thus, Salvemini refers to an \u201celusive chemistry\u201d that needs to be studied with great care, something that the author tries to achieve through the narration of 53 exemplary stories about companies who made of excellence their distinguishing feature. As such, readers will learn about the vicissitudes \u2013 often unknown to most \u2013 of companies that have made, and continue to make, history within their own segment. Stories that, as well as unquestionable production skills, boast other features, too, which Salvemini masterfully summarises as, \u201cWithin the delicate filigree of these narrations, one can (&#8230;) glimpse how Italian people place themselves at the service of others, their innate inquisitiveness and ability to refine established processes through innovation, their urge to research, question, doubt, reflect \u2013 all traits discernible within Italy&#8217;s vast cultural heritage.\u201d<\/p>\n<p>Salvemini&#8217;s book succeeds in a difficult task, that of describing the best of Italian enterprise, without recurring to rhetorics \u2013 a must-read for sure.<\/p><p><strong><em>Il quid imprenditoriale. Oltre la retorica del Made in Italy <\/em><\/strong><strong>(<em>That entrepreneurial something. <\/em><\/strong><strong><em>Beyond \u2018Made in Italy\u2019 rhetorics<\/em><\/strong><strong>)<\/strong><\/p>\n<p>Severino Salvemini<\/p>\n<p>Egea, 2023<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A collection of corporate stories that tell us all about Italian production cultureThe home of craftsmanship, excellence, magnificent production; the home of beautiful, well-made products. This is how Italy is often described, as the quintessential \u201cBel Paese\u201d. But why? This is the question that Severino Salvemini addresses in his Il quid imprenditoriale. Oltre la retorica [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":94221,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[67,56],"tags":[],"class_list":["post-94260","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-book-reviews","category-corporate-culture"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Italian industrial beauty - Fondazione Pirelli<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/127.0.0.1\/en\/corporate-culture\/italian-industrial-beauty\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Italian industrial beauty - Fondazione Pirelli\" \/>\n<meta property=\"og:description\" content=\"A collection of corporate stories that tell us all about Italian production cultureThe home of craftsmanship, excellence, magnificent production; the home of beautiful, well-made products. 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