{"id":95603,"date":"2023-04-19T11:37:47","date_gmt":"2023-04-19T10:37:47","guid":{"rendered":"https:\/\/www.fondazionepirelli.org\/uncategorized\/milano-tra-successi-della-design-week-e-timori-per-i-nuovi-disagi-sociali\/"},"modified":"2023-04-21T13:15:16","modified_gmt":"2023-04-21T12:15:16","slug":"milan-a-successful-design-week-amidst-fears-about-newly-arising-social-issues","status":"publish","type":"post","link":"https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/blog\/milan-a-successful-design-week-amidst-fears-about-newly-arising-social-issues\/","title":{"rendered":"Milan \u2013 a successful Design Week amidst fears about newly arising social issues"},"content":{"rendered":"

Here it is: the 61st edition of the Milan Design Week<\/strong>, scheduled as always for mid-April \u2013 more crowded, more dynamic and further abounding in events and business opportunities with every passing year. The stage of one of the most important global appointments devoted to furnishing, with exhibitions at the Salone del Mobile in Fiera fair, as well as Fuorisalone events that, nowadays, span across twenty neighbourhoods \u2013 from the Brera and Tortona central \u201cdistricts\u201d to the lively suburbs on the outskirts of Lambrate.<\/p>\n

And here they are \u2013 unique concepts blending \u201cdesign culture<\/strong>\u201d and \u201cproduct culture<\/strong>\u201d, arising from an ever intensifying dialogue whose identity is increasingly defined by old and new international leading design figures and manufacturing companies, which \u2013 in the Lombardy region and especially in Milan<\/strong> and Brianza<\/strong> \u2013 also boast outstanding feats of engineering: indeed, the \u201ctop-of-the-range\u201d furnishing that catches the eye of the most sophisticated client\u00e8le in New York and Shanghai also features metal hinges that ensure perfect performance over time.<\/p>\n

\u201cGrabby Milan\u201d, summarises la Repubblica (18 April), referring to the fact that \u201cevents, exhibitions, celebrities, show rooms and areas have never been as profuse\u201d as during this Design Week. Here are the figures: 1,200 events<\/strong>, 1,962 exhibitors, 327,000 expected visitors, of which 65% coming from abroad, with a substantial American and Chinese presence (last here they amounted to 262,000 visitors), generating \u20ac223.2 million \u2013 37% more than the previous edition.<\/p>\n

Milan attracting talent and business<\/strong>, then. Milan as the focal point of one of the most competitive \u2018Made in Italy\u2019 sectors. And yet, amidst this vortex of great events ranging from furnishing to fashion, Milan is nonetheless showing some cracks \u2013 more noticeable to its inhabitants than its international guests \u2013 that betray the presence of some hardship and tension concealed behind its \u201cthousand lights\u201d, raising fears about a possible fall, over a medium to long period, from its great economic and social heights. In fact, as concisely emphasised by newspaper Corriere della Sera in a leading article by Dario Di Vico on the Milan Furniture Fair (17 April): \u201cWhile we celebrate the virtues of beauty, the shadow of a city that is losing its inclusive nature looms increasingly larger\u201d.<\/p>\n

Let’s attempt to better understand the situation, while remaining aware that \u201cevents follow a sinuous course\u201d (Maurice Merleau-Ponty) and that the distinguishing feature of most dynamic metropolises is precisely that their growth is steeped in contrasts and contradictions, rifts and conflicts, and that it’s down to politicians and public administrations \u2013 as well as to a civil society’s feeling of social sensibility \u2013 to devise and implement reforms and remedies to resolutely smooth out edges and rough patches.<\/p>\n

Let’s look at some more figures, then, so as to gain an informed view of this phenomenon: the Italian furnishing industry comprises 16,000 companies and over 125,000 workers, and in 2022 its turnover was of \u20ac28.1 billion \u2013 an increase of 11% from the previous year, and the Intesa Sanpaolo’s Study and Research Department forecasts that the sector’s growth spanning from 2019 (pre-Covid) to 2025 will amount to a total 42.4%. An extraordinary expansion rate for an industry that makes up 3.4% of the Italian manufacturing sector, an increase that, as well as substantiating Italy’s international reputation, also helps consolidating the perception of high-quality and reliable \u2018Made in Italy\u2019 goods all over the world.<\/p>\n

60%<\/strong> of Italian enterprises is mostly based in the Lombardy<\/strong> region, followed by Piedmont, Veneto and Emilia Romagna, although we find a significant presence in the south of Italy, too, such as in the Campania and Puglia regions (the \u201clounge district\u201d in Altamura, for instance). The sector also counts over 20,000 design and services professionals, vigorously driving the creative side of products and materials, as well as a continuously evolving \u201cquality Italian lifestyle\u201d increasingly embraced by the whole world.<\/p>\n

Proof of this can be found in the \u201cDesign Economy<\/strong>\u201d report curated by the Symbola Foundation, Deloitte Private and PoliDesign (and supported by ADI, the Italian Association for Industrial Design, promoter of \u201cIl Compasso d’Oro\u201d \u2013 the Golden Compass Award \u2013 the industry’s highest recognition), which illustrates how Italy has now overtaken Germany \u2013 its main competitor \u2013 as the top country in Europe for number of companies, turnover and workers (Il Sole24Ore, 15 April).<\/p>\n

A significant European record, achieved over time and, nowadays, also built on the environmental and social sustainability of manufacturing companies, which benefits both territories and supply chains as well as being a key competitive factor. Ermete Realacci, president of Symbola, explains that: \u201cThe identification of sustainable products as better quality products is a formidable drive for the Italian economy. The transition represents a great opportunity. Yet, we need to tackle it by drawing on the country’s strengths. And design is precisely one of them\u201d.<\/p>\n

Milan, the capital of such processes, enjoys their advantages and feeds on their development, just like a real global city with an extraordinary ability for blending culture and manufacturing, product design and quality, cutting-edge technologies and aesthetics, scientific research and the humanities, aware of its industrial history while looking to the future.<\/p>\n

Sturdy Milan. Attractive Milan. Talented and dynamic Milan.<\/p>\n

Yet, is Milan still as inclusive as it always used to be?<\/p>\n

A question on which recent criticism has been focusing, criticism by those who do care about Milan’s fate, as well as its economic and social balance \u2013 those who are witnessing, with justified alarm, the skyrocketing of living costs, and more especially housing costs.<\/p>\n

The property boom, in terms of both purchase and rental, threatens to drive the middle class out of town, together with young working couples, creative talent, students and professors from the city’s ten universities that fuel the \u201cknowledge economy\u201d engine and act as social glue.<\/p>\n

And it’s these \u201cgreat events<\/strong>\u201d that are warping the housing market.<\/p>\n

Here are some figures, just to get the idea: between July and December 2022, accommodation searches on Airbnb increased by over 2,000% and during the Milan Furniture Fair the \u201cprice trend\u201d of \u20ac181 per night doubled, and even tripled, in the \u201cdesign districts\u201d, rising to over \u20ac500 (Corriere della Sera). Under such conditions, the phenomenon of highly profitable \u201cshort-term rentals\u201d grows while the market for regular and long-term rentals freezes. Milan becomes an urban space for occasional city users and loses its citizens, and thus its welcoming nature shifts, community values decline and, over time, social deterioration and civic degradation might take over.<\/p>\n

A phenomenon that’s been at the centre of public opinion for a long time now, and a topic to which Milan’s public administration, under the lead of mayor Beppe Sala \u2013 as well as other municipalities in the metropolitan area \u2013 have been paying very much attention.<\/p>\n

A situation that’s sparking reflections about the introduction of restrictions on \u201cshort-term rentals\u201d (Paris implemented strict constraint measures a long time ago) and the need for policies and urban decisions that take social housing into consideration. With a clear strategic aim: revitalise, in these changing times, the Milanese tradition founded on the strong tie between production and inclusiveness, international economic competitiveness and social support.<\/p>\n

As Dario Di Vico believes, Milan \u201ccan take back control over its own fate, can figure out how to manage its evolution as a global city by tackling both the old problems and the new issues that inequitable modern times inevitably generate, can reconnect the threads that snapped and mend the social bonds that came undone. However, this entails that those who are able to effectively contribute to this process cannot make the mistake of looking the other way and cynically believe that things will just take care of themselves\u201d.<\/p>

(photo Getty Images)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Here it is: the 61st edition of the Milan Design Week, scheduled as always for mid-April \u2013 more crowded, more dynamic and further abounding in events and business opportunities with every passing year. The stage of one of the most important global appointments devoted to furnishing, with exhibitions at the Salone del Mobile in Fiera […]<\/p>\n","protected":false},"author":9,"featured_media":95584,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[55,56],"tags":[],"class_list":["post-95603","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-corporate-culture"],"acf":[],"yoast_head":"\nMilan \u2013 a successful Design Week amidst fears about newly arising social issues - Fondazione Pirelli<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/blog\/milan-a-successful-design-week-amidst-fears-about-newly-arising-social-issues\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Milan \u2013 a successful Design Week amidst fears about newly arising social issues - Fondazione Pirelli\" \/>\n<meta property=\"og:description\" content=\"Here it is: the 61st edition of the Milan Design Week, scheduled as always for mid-April \u2013 more crowded, more dynamic and further abounding in events and business opportunities with every passing year. 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