{"id":96283,"date":"2023-06-13T09:57:01","date_gmt":"2023-06-13T08:57:01","guid":{"rendered":"https:\/\/www.fondazionepirelli.org\/uncategorized\/il-codice-di-leonardo-in-mostra-a-washington-ambasciatore-dellindustria-italiana-di-qualita\/"},"modified":"2023-06-16T11:13:32","modified_gmt":"2023-06-16T10:13:32","slug":"the-codex-by-leonardo-da-vinci-ambassador-of-quality-italian-industry-on-display-in-washington","status":"publish","type":"post","link":"https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/blog\/the-codex-by-leonardo-da-vinci-ambassador-of-quality-italian-industry-on-display-in-washington\/","title":{"rendered":"The Codex by Leonardo Da Vinci \u2013 ambassador of quality Italian industry \u2013 on display in Washington"},"content":{"rendered":"

The strength of Italian enterprises on global markets lies in their \u201cpolytechnic culture<\/strong>\u201d, i.e. the ability to produce competitive products through a unique blend of humanities and science that also integrates an aptitude for beauty and sophisticated high-tech innovation, quality and environmental and social sustainability, the digital economy and customisation (\u201ctailor-made\u201d manufacturing not merely related to fashion and furnishing but \u2013 above all \u2013 to industrial plants and tool machinery, robotics and aerospace components, luxury shipbuilding and automotive, fine chemistry and exact pharmaceutics, special materials and mechatronics, and so on). Data on export confirm this: at the end of 2022, Italy had gained \u20ac650 billion export value \u2013 a real record \u2013 and, in 2023, international demand for manufactured goods will surpass domestic demand, amounting to half of the total turnover, for the first time ever (Affari&Finanza section of la Repubblica, 12 June, based on forecasts by Prometeia and Intesa Sanpaolo Research Department).<\/p>\n

A systematic<\/strong> and productive<\/strong> \u201cpolytechnic culture\u201d then, or, rather, \u201cindustrial humanism\u201d \u2013 an approach to be consolidated and revived.<\/p>\n

And also the contextual approach that informed the decision by territorial entrepreneurial institution Confindustria\u2019s choice to promote the exhibition of 12 drawings from Leonardo Da Vinci\u2019s Atlantic Codex<\/strong>. Curated by Monsignor Alberto Rocca<\/strong> (director of the Pinacoteca Ambrosiana of Milan, where Leonardo\u2019s Codex is preserved) and sponsored by large and prominent international companies (Intesa Sanpaolo, ITA, 24Ore Cultura, Dolce e Gabbana, Domp\u00e9, Pirelli and Trenitalia), the exhibition takes place at the Washington’s Martin Luther King Memorial Library from 20 June to 20 August<\/strong>, and is entitled Imagining the future \u2013 Leonardo da Vinci: In the mind of an Italian genius<\/strong>.<\/p>\n

A diplomatic cultural event<\/strong> showcasing extraordinary feats of technical proficiency (the drawings illustrate machinery, gears, the art of flying), combined with balance and beauty, as well as demonstration of how, over time, entrepreneurship has always been bolstered by genius. A culture focused on planning and cutting-edge engineering, relics of a unique creative drive that despite its visionary nature led to concrete change (such as the sluices and shipping canals that were built as per Leonardo\u2019s drawings), of an attitude towards innovation<\/strong>, of the extraordinary ability to write \u201ca future-oriented story\u201d. And therefore an example to the rest of the world, as the Italian genius<\/strong> embodied a universal zest that Italian enterprises still know how to harness today, \u201ccompelled by a culture that builds bridges\u201d, as Confindustria president Carlo Bonomi believes (Sunday supplement of Il Sole24Ore, 11 June).<\/p>\n

Bridges that include the opening of a Confindustria<\/strong> office in Washington, concomitant with the exhibition’s inauguration, an event that further enhances the association\u2019s presence abroad, spanning from Brussels to Singapore, with more locations to come. \u201cSystemic diplomacy\u201d, they call it at Confindustria \u2013 implementing structures to support the efforts of Italian businesses on the international markets.<\/p>\n

Indeed, these are all strategic initiatives and assessments we must take into consideration when talking about how to boost the \u201cmade in Italy\u201d reputation and implementing policies aimed at maximising what is Italy\u2019s real pivotal development strength in Europe and abroad: high-quality industry. An industry that already played a leading role in the incredible post-Covid recovery of 2021\/22 (with a total GDP growth of almost 11%), though in this first half of 2023 is showing some signs of distress, following the impact of the German recession, the cost of energy and international tensions.<\/p>\n

\u201cManufacturing competitiveness is at risk\u201d, warns in fact the Centro Studi Confindustria research centre (10 June), also highlighting Italy\u2019s general scarce production levels \u2013 which are affecting businesses \u2013 as well as tax rates, poor margins on invested capital, difficulties in finding a qualified workforce, and so on.<\/p>\n

Hence, an industry that needs to be revived through a clever and effective use of PNRR (Italian recovery and resilience plan) funds, so as to bolster the environmental and digital twin transition<\/strong>, whose material and immaterial infrastructures (from high-tech networks to essential training for the \u201cknowledge economy\u201d and the use of Artificial Intelligence in education) would give Italy the competitive edge it needs.<\/p>\n

Indeed, we’re living in a difficult era ruled by terms of trade and \u201cselective re-globalisation\u201d, marked by the \u201creconfiguration of the global economy in line with integrated groups in like-minded countries, coalitions competing for economic, political and cultural hegemony\u201d (quote from the lavoce.info website). An era where value chains<\/strong> are shorter and more efficient in relation to finished products\u2019 outlet markets (re-shoring) and trade has been reshaped to suit areas sharing the same values, such as a market economy, economic and political democracy \u2013 a friends-shoring approach especially dear to the US government.<\/p>\n

Actually, the Italian economy and Italian enterprises should take advantage of such competitive and selective circumstances, by emphasising their products and services, maintaining trade opportunities with China, India, Brazil and the other countries part of the so-called \u2018Global South\u2019 (Africa also appears very interesting) while also pinpointing areas where Italian products with higher added value are most appreciated, such as other EU countries and the US and therefore smartly exploit the free-trade opportunities offered by the \u201cNAFTA superhighway\u201d (which includes USA, Canada and Mexico, where several Italian and European businesses have already opened highly productive sites).<\/p>\n

Basically, this is the time to strategically choose new sites of production (applying a \u201clocal for local\u201d strategy, where production and distribution stay close to the consumption market) but with the support of appropriate policies, starting with EU ones.<\/p>\n

And the time to bring into play all necessary development tools, corporate visions<\/strong>, investments in innovation, an international perspective based on solid regional traditions, production chains and production platforms, as well as economic and cultural diplomacy \u2013 all traits found in Leonardo da Vinci, the perfect ambassador for the Italian industrious spirit.<\/p>\n","protected":false},"excerpt":{"rendered":"

The strength of Italian enterprises on global markets lies in their \u201cpolytechnic culture\u201d, i.e. the ability to produce competitive products through a unique blend of humanities and science that also integrates an aptitude for beauty and sophisticated high-tech innovation, quality and environmental and social sustainability, the digital economy and customisation (\u201ctailor-made\u201d manufacturing not merely related […]<\/p>\n","protected":false},"author":9,"featured_media":96054,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[55,56],"tags":[],"class_list":["post-96283","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-corporate-culture"],"acf":[],"yoast_head":"\nThe Codex by Leonardo Da Vinci \u2013 ambassador of quality Italian industry \u2013 on display in Washington - Fondazione Pirelli<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/blog\/the-codex-by-leonardo-da-vinci-ambassador-of-quality-italian-industry-on-display-in-washington\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Codex by Leonardo Da Vinci \u2013 ambassador of quality Italian industry \u2013 on display in Washington - 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