{"id":99085,"date":"2024-01-09T09:36:28","date_gmt":"2024-01-09T08:36:28","guid":{"rendered":"https:\/\/www.fondazionepirelli.org\/uncategorized\/olivetti-un-viaggio-per-far-nascere-una-cultura-dimpresa-nuova\/"},"modified":"2024-01-30T11:02:31","modified_gmt":"2024-01-30T10:02:31","slug":"olivetti-a-journey-to-create-a-new-business-culture","status":"publish","type":"post","link":"https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/olivetti-a-journey-to-create-a-new-business-culture\/","title":{"rendered":"Olivetti, a journey to create a new business culture"},"content":{"rendered":"

The Grand Tour of the USA of the 1920s behind many innovations in the Ivrea-based company<\/em><\/p>\n

\u00a0<\/strong><\/em><\/p>\n

Business and organisation of the factory as an uninterrupted flow of material and immaterial relationships and transitions. Business as community. These concepts were dear to Adriano Olivetti, ideas recalled and reaffirmed many times and on many occasions. It is also a worthwhile endeavour to read the contribution of Sabrina Fava (Universit\u00e0 Cattolica del Sacro Cuore) on \u201cAdriano Olivetti. Un approccio pedagogico al lavoro\u201d (Adriano Olivetti: a pedagogical approach to work) which recently appeared in Ricerche di Pedagogia e Didattica \u2013 Journal of Theories and Research in Education<\/em> to better understand these aspirations.<\/p>\n

The author investigates one of the particular aspects of Olivetti\u2019s human and entrepreneurial venture: his \u2018educational trip\u2019 to the United States in 1925 and its links with some of the initiatives that would later characterise the entrepreneur\u2019s activities.<\/p>\n

Fava relates that Olivetti began to consider strategic company organisation and human resource training choices precisely during his Grand Tour of the United States, when he analysed American production systems in search of effective solutions to overcome workers\u2019 alienation in labour by rethinking the Taylorist production system and overturning the cliche that profit must come first.<\/p>\n

Those months gave rise to the impulse to consider the scientific organisation of work according to Adriano, vocational training through the opening of the Mechanics Training Centre and senior management training that would give rise to the IPSOA postgraduate institute of business administration in the 1950s. Sabrina Fava considers these all structural initiatives able to offer a different perspective on the aim of business: not profit as the sole priority, but other things as well.<\/p>\n

Fava\u2019s analysis therefore proceeds to trace the making of young Adriano\u2019s impressions and their subsequent transfer to the Ivrea-based company through Olivetti\u2019s letters to family members and other written evidence. Sabrina Fava provides a clear, helpful summary to understand more about Olivetti\u2019s business culture, still imitated and followed today.<\/p>\n

\u00a0<\/strong><\/p>\n

Adriano Olivetti. Un approccio pedagogico al lavoro <\/strong><\/a><\/p>\n

Sabrina Fava (Universit\u00e0 Cattolica del Sacro Cuore)<\/p>\n

Ricerche di Pedagogia e Didattica \u2013 Journal of Theories and Research in Education 18, 3 (2023)<\/p>","protected":false},"excerpt":{"rendered":"

The Grand Tour of the USA of the 1920s behind many innovations in the Ivrea-based company \u00a0 Business and organisation of the factory as an uninterrupted flow of material and immaterial relationships and transitions. Business as community. These concepts were dear to Adriano Olivetti, ideas recalled and reaffirmed many times and on many occasions. It […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[56,57],"tags":[],"class_list":["post-99085","post","type-post","status-publish","format-standard","hentry","category-corporate-culture","category-insights"],"acf":[],"yoast_head":"\nOlivetti, a journey to create a new business culture - Fondazione Pirelli<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/olivetti-a-journey-to-create-a-new-business-culture\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Olivetti, a journey to create a new business culture - Fondazione Pirelli\" \/>\n<meta property=\"og:description\" content=\"The Grand Tour of the USA of the 1920s behind many innovations in the Ivrea-based company \u00a0 Business and organisation of the factory as an uninterrupted flow of material and immaterial relationships and transitions. 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