{"id":99994,"date":"2024-03-26T10:16:24","date_gmt":"2024-03-26T09:16:24","guid":{"rendered":"https:\/\/www.fondazionepirelli.org\/uncategorized\/questione-deta-per-far-crescere-la-cultura-dimpresa\/"},"modified":"2024-04-02T09:20:03","modified_gmt":"2024-04-02T08:20:03","slug":"age-matters-for-growing-enterprise-culture","status":"publish","type":"post","link":"https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/age-matters-for-growing-enterprise-culture\/","title":{"rendered":"Age Matters for Growing Enterprise Culture"},"content":{"rendered":"

Publication of a book that reasons on the generational differences to find new tools for business development<\/em><\/p>\n

\u00a0<\/strong><\/em><\/p>\n

‘I am not of the age’, or ‘he is not of the age’. A new topic of debate is increasingly circulating in production organisations, which has taken on an ugly name: ‘ageism’. A matter of age, indeed.\u00a0 That is, of prejudices that are not class or gender-based, but age-related. Which must be overcome in order not to risk sending into crisis companies that would otherwise have the numbers to grow. Prejudices that, if not overcome, risk blocking that good production culture that makes diversity (including age diversity) one of its secrets for success.<\/p>\n

This is where the interest in ‘Il valore non ha et\u00e0. Persone e organizzazioni oltre il divario generazionale\u201d, (Value has no age. People and organisations beyond the generation gap’) originates. It is the title of a recently published book written by Giulia Tossici, Ilaria Marchioni and Gaia Moretti who combined different experiences to produce an effective synthesis of a complex topic: the topic of generations, age-related biases and stereotypes, all aspects, that is, which are increasingly cropping up in companies, so much so that they have created a call for age management<\/em>.<\/p>\n

The objective of everything is still the same: to foster growth, awareness and mutual understanding between people of different ages, with important repercussions on their motivation, creativity, willingness to collaborate and, consequently, also their productivity when working together. A topic that, with the entry of the very young members of Gen Z into companies and organisations in general, has become even more important and topical.<\/p>\n

\u2018The challenge for everyone,’ the book explains, ‘is to be able to grasp the positive elements of innovation, diversity and demand for change that all this requires organisations to implement. According to the book, companies that meet the challenge will develop a considerable competitive edge.<\/p>\n

But how? The key to achieving this, which is described in the book, is the integration and pooling of diversity in increasingly inclusive work environments.<\/p>\n

All this is recounted and explained in just under two hundred pages that lead the reader step by step to an understanding of the subject of age and the tools to deal with it. It thus starts with a description of the generational differences and then moves on to give instructions on how to deliberate on the generations in the company and then delve into the gender stereotypes that need to be combatted. The book then considers the topic of generational change and thus the intergenerational models that can be put in place.<\/p>\n

\u2018Il valore non ha et\u00e0\u2019 by Tossici, Marchioni and Moretti may surprise or irritate the reader, but it is certainly worth reading, with care and with an open mind.<\/p>

Il valore non ha et\u00e0. Persone e organizzazioni oltre il divario generazionale<\/strong><\/p>\n

Giulia Tossici, Ilaria Marchioni, Gaia Moretti<\/p>\n

Egea, 2024<\/p>\n","protected":false},"excerpt":{"rendered":"

Publication of a book that reasons on the generational differences to find new tools for business development \u00a0 ‘I am not of the age’, or ‘he is not of the age’. A new topic of debate is increasingly circulating in production organisations, which has taken on an ugly name: ‘ageism’. A matter of age, indeed.\u00a0 […]<\/p>\n","protected":false},"author":1,"featured_media":99868,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[67,56],"tags":[],"class_list":["post-99994","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-book-reviews","category-corporate-culture"],"acf":[],"yoast_head":"\nAge Matters for Growing Enterprise Culture - Fondazione Pirelli<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fondazionepirelli.org\/en\/corporate-culture\/age-matters-for-growing-enterprise-culture\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Age Matters for Growing Enterprise Culture - Fondazione Pirelli\" \/>\n<meta property=\"og:description\" content=\"Publication of a book that reasons on the generational differences to find new tools for business development \u00a0 ‘I am not of the age’, or ‘he is not of the age’. 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