{"id":93172,"date":"2022-11-25T09:16:40","date_gmt":"2022-11-25T08:16:40","guid":{"rendered":"https:\/\/www.fondazionepirelli.org\/?post_type=reviews&#038;p=93172"},"modified":"2022-11-25T09:16:40","modified_gmt":"2022-11-25T08:16:40","slug":"a-story-as-long-as","status":"publish","type":"reviews","link":"https:\/\/www.fondazionepirelli.org\/en\/the-foundation-recommends\/a-story-as-long-as\/","title":{"rendered":"A Story As Long As&#8230;"},"content":{"rendered":"<p>&#8230; a dachshund, an airship, a comet. These and other subjects hatched by the imagination of Pino Tovaglia stretch out across the 56 pages of <em>Una storia lunga come<\/em>, published by Lazy Dog. This game-book was presumably created in the late 1960s or early 1970s, when Tovaglia was working with Rosellina Archinto and Emme Edizioni, which at the time was the only Italian publishing company for children\u2019s books that published works created by designers. This unique exercise in style, adapted for contemporary publication, takes us into a story as long as, and as great as, the imagination and creativity of Pino Tovaglia, one of the most remarkable figures in international design and graphics of the twentieth century. Tovaglia started his career as an assistant to Carlo Carr\u00e0 at the Scuola Superiore di Arte of the Castello Sforzesco in Milan, and then made experimental short films for Pagot Film. He contributed to the newspaper <em>La Notte<\/em> and worked with Finmeccanica, creating an advertising campaign that earned him the Palma d\u2019Oro for Advertising as early as 1954. In 1955 he was one of the founders of the Italian Association of Visual Communication Design <a href=\"https:\/\/www.facebook.com\/AIAPdesigndellacomunicazionevisiva\/?__cft__%5b0%5d=AZVg0fdxamkCidIIDPrSrlFs6OwOovyTytpOmfTMteBmUiCzVT7TXoM1N51zjFw8oFK_dZn65VWTjrDHnfqYJ4Y05rWTpzYmcUSi4BvxjHYZ0dvth6R2XZbeIonmArwGkXw&amp;__tn__=kK-R\">(AIAP)<\/a>. One of his best-known designs is the Lombardy Region logo, created with Bruno Munari, Bob Noorda and Roberto Sambonet, winner of the Compasso d\u2019Oro award in 1979. He worked for the most important Italian companies, including RAI, for which he and Bruno Bozzetto also worked in the field of animation. Tovaglia created famous advertisements and also designed exhibition stands for <a href=\"https:\/\/www.facebook.com\/PirelliItalia\/?__cft__%5b0%5d=AZVg0fdxamkCidIIDPrSrlFs6OwOovyTytpOmfTMteBmUiCzVT7TXoM1N51zjFw8oFK_dZn65VWTjrDHnfqYJ4Y05rWTpzYmcUSi4BvxjHYZ0dvth6R2XZbeIonmArwGkXw&amp;__tn__=kK-R\">Pirelli<\/a>, and he became the art director of <em>Pirelli <\/em>magazine. He reinvented the logo of the Long P for the campaigns of Il Centro, the company\u2019s in-house agency, in the late 1960s. The logo can also be seen in this book: the word \u201cPirelli\u201d moves on a truck that Tovaglia imagines on a bridge as long as the objects, landscapes, and animals that inhabit the pages that follow. In a comment, the author\u2019s daughter, Irene Tovaglia, describes them: \u201cLooking at that crocodile unravelling his armour onto a spool of thread so as not to crumple it before going to sleep, I can only thank my father for having so often evoked in his work the games we played with him when we were little girls [\u2026]. Thank you for bequeathing to us this vision of yours and these stories so full of questions why.\u201d<\/p><p><em>Una storia lunga come<\/em><\/p>\n<p>Illustrations by Pino Tovaglia<\/p>\n<p>Text by Marta Sironi<\/p>\n<p>Lazy Dog, 2022<\/p>","protected":false},"excerpt":{"rendered":"<p>&#8230; a dachshund, an airship, a comet. These and other subjects hatched by the imagination of Pino Tovaglia stretch out across the 56 pages of Una storia lunga come, published by Lazy Dog. This game-book was presumably created in the late 1960s or early 1970s, when Tovaglia was working with Rosellina Archinto and Emme Edizioni, [&hellip;]<\/p>\n","protected":false},"featured_media":93175,"template":"","categoria_consigli":[623],"class_list":["post-93172","reviews","type-reviews","status-publish","has-post-thumbnail","hentry","categoria_consigli-libri-scelti-per-voi"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A Story As Long As... - Fondazione Pirelli<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fondazionepirelli.org\/en\/the-foundation-recommends\/a-story-as-long-as\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Story As Long As... - Fondazione Pirelli\" \/>\n<meta property=\"og:description\" content=\"&#8230; a dachshund, an airship, a comet. These and other subjects hatched by the imagination of Pino Tovaglia stretch out across the 56 pages of Una storia lunga come, published by Lazy Dog. This game-book was presumably created in the late 1960s or early 1970s, when Tovaglia was working with Rosellina Archinto and Emme Edizioni, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.fondazionepirelli.org\/en\/the-foundation-recommends\/a-story-as-long-as\/\" \/>\n<meta property=\"og:site_name\" content=\"Fondazione Pirelli\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wpsite-assets.fondazionepirelli.org\/wp-content\/uploads\/2022\/11\/21161831\/una-storia-lunga-come.png\" \/>\n\t<meta property=\"og:image:width\" content=\"536\" \/>\n\t<meta property=\"og:image:height\" content=\"511\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.fondazionepirelli.org\/en\/the-foundation-recommends\/a-story-as-long-as\/\",\"url\":\"https:\/\/www.fondazionepirelli.org\/en\/the-foundation-recommends\/a-story-as-long-as\/\",\"name\":\"A Story As Long As... - Fondazione Pirelli\",\"isPartOf\":{\"@id\":\"https:\/\/www.fondazionepirelli.org\/it\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.fondazionepirelli.org\/en\/the-foundation-recommends\/a-story-as-long-as\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.fondazionepirelli.org\/en\/the-foundation-recommends\/a-story-as-long-as\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/wpsite-assets.fondazionepirelli.org\/wp-content\/uploads\/2022\/11\/21161831\/una-storia-lunga-come.png\",\"datePublished\":\"2022-11-25T08:16:40+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.fondazionepirelli.org\/en\/the-foundation-recommends\/a-story-as-long-as\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.fondazionepirelli.org\/en\/the-foundation-recommends\/a-story-as-long-as\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.fondazionepirelli.org\/en\/the-foundation-recommends\/a-story-as-long-as\/#primaryimage\",\"url\":\"https:\/\/wpsite-assets.fondazionepirelli.org\/wp-content\/uploads\/2022\/11\/21161831\/una-storia-lunga-come.png\",\"contentUrl\":\"https:\/\/wpsite-assets.fondazionepirelli.org\/wp-content\/uploads\/2022\/11\/21161831\/una-storia-lunga-come.png\",\"width\":536,\"height\":511},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.fondazionepirelli.org\/en\/the-foundation-recommends\/a-story-as-long-as\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.fondazionepirelli.org\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"A Story As Long As&#8230;\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.fondazionepirelli.org\/it\/#website\",\"url\":\"https:\/\/www.fondazionepirelli.org\/it\/\",\"name\":\"Fondazione Pirelli\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.fondazionepirelli.org\/it\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"A Story As Long As... - Fondazione Pirelli","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.fondazionepirelli.org\/en\/the-foundation-recommends\/a-story-as-long-as\/","og_locale":"en_US","og_type":"article","og_title":"A Story As Long As... - Fondazione Pirelli","og_description":"&#8230; a dachshund, an airship, a comet. 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