The Sports Workshop: Team Work, Research, Technology, Passion and Social Value

The editorial project, which is available in separate English and Italian editions, documents the worksites, the “workshops”, the laboratories, and sports product factories. It tells the story of the backstage of competitions, with the voices, sounds, anthems and staging, together with the narratives of sport. And it also looks at the role of sports within corporate welfare initiatives, both past and present. The book has an introductory section with institutional contributions by Marco Tronchetti Provera, Giovanni Malagò, Evelina Christillin and Stefano Domenicali. It has a narrative section with a story by the writer Joe Lansdale and other contributions on the links between Pirelli and sport by Antonio Calabrò, Ambrogio Beccaria, and Mario Isola. There is also a section with essays that shed light on many aspects of the world of sport. Emanuela Audisio, Eva Cantarella, Giuseppe Di Piazza, Giuseppe Lupo, and Darwin Pastorin, are some of the writers concerned. Additionally, the book also contains thematic fact sheets on the sports in which Pirelli has played a leading role during the course of its history.