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“Advertising Architecture” at Trade Fairs in the 1950s
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Pirelli: Stories of Races
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“Europe is Us”
in Cinema & History
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“A Test Run Like No Other”:
Scipione Borghese’s Itala with Pirelli Tyres
in the 1907 Peking-Paris Motor Race
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“Adess ghe capissaremm on quaicoss:
andemm a guardagh denter”

Now we will be able to understand something: let’s look into the matter

Ing. Luigi Emanueli 1883-1959

Corporate Culture

by Antonio Calabrò
Blog
Insights
Book reviews
07 April 2021
We are reading more during these times of crisis and lockdown, and corporate libraries are growing
Crises can sometimes bring about positive changes and lead to improvements in important aspects of our lives, even amidst pain and suffering. The closures, lockdowns and restrictions brought about by the pandemic are economically and…
30 March 2021
The topical lesson from the myth of Aeneas: saving the elderly, nurturing the young
Being parents. Being children. Discovering the network of relationships that connects an awareness of the past and responsibility for the future, in the midst of this pandemic crisis and recession. This means making political and…
15 March 2021
Corporate culture and digital storytelling free the Angelus Novus, from the past to the future
There is one image with an extraordinary symbolic power that characterises the long and dramatic 20th century, it is the Angelus Novus, painted by Paul Klee, which looks back on the rubble of history. With…
10 March 2021
A serious fight against poverty that extends beyond the emergency means creating employment, above all for women
The key word when attempting to build a more balanced future is always "sustainability". Environmental sustainability, of course (we must leave not only a better currency, but above all a better world, to paraphrase the…
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07 April 2021
How far has the social and inclusive enterprise come?
A survey by AICCON helps to deepen understanding on this important part of the production system   A social enterprise is a company that combines the objective of making a profit and achieving annual statements…
30 March 2021
Innovation clusters
A comparison between Italy and the US on one of the most important tools for creating development and growth   Innovation districts, in other words, places where it is possible to combine technology, local opportunities…
15 March 2021
“Forced" but renewed welfare
An article has been published that looks at the origins and evolution of corporate welfare     Welfare above all, or almost. The subject is extremely topical at the moment (and not just because of…
10 March 2021
Observing before acting
A thesis discussed at the University of Padua highlights the need to ensure an in-depth understanding of markets before setting out to conquer them: an essential aspect of good production culture   When, how and…
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07 April 2021
What to do about Italy?
A look at the causes of Italy's decline and the possible path of relaunch and development   A country in decline that can recover. A virtuous path, with which it is possible (and necessary) to…
30 March 2021
Good history for good business culture
Valerio Castronovo's latest literary work is an important tool for understanding more and acting better   Business culture is partly shaped and enriched by a good knowledge of what went on before: good history for…
15 March 2021
Individual well-being, collective well-being
The history of the welfare state in Italy, between the public and private sectors and between individuals and businesses   The Welfare State. The complex and delicate system that a government creates to guarantee a…
10 March 2021
Cultivating an awareness of the events of the past
Francesco Barbagallo's latest book is an effective synthesis of our country's recent history: useful for everyone, companies included   Being aware of the events of the past in order to understand the present, and to…
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The Winter Olympics of Zeno Colò
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The Winter Olympics of Zeno Colò
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Education

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Historical Archive

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Drawings and posters
Publications and magazines
Documents
Photographs
Audio-visuals
Drawings and posters
Publications and magazines


Featured

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Activities
Libraries
Stories from the World of Pirelli
Events and guided tours
The Pirelli Foundation
MuseoCity 2021:
Pirelli: The Story of a Company in its City
19.02.21
Stories from the World of Pirelli
Leonardo Sinisgalli: An Engineer Poet at Pirelli
28.01.21
Events and guided tours
Exhibitions
Skyscraper Stories. The Pirellone and a Sixty-year Celebration of Corporate and the Regional Government of Lombardy
14.12.20
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Events and guided tours
The Pirelli Foundation
MuseoCity 2021:
Pirelli: The Story of a Company in its City
19.02.21
Events and guided tours
Exhibitions
Skyscraper Stories. The Pirellone and a Sixty-year Celebration of Corporate and the Regional Government of Lombardy
14.12.20
Events and guided tours
Exhibitions
A digital event to discover the “Skyscraper Stories”
14.12.20
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Pirelli for the Premio Campiello: Business is Culture
17.06.20
“Parole Insieme”, Live-Streamed Conversations:
An All-digital Edition
13.05.20
Pirelli Libraries: A World of Books and Knowledge on the Foundation’s New Website
01.10.19
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Stories from the World of Pirelli
Giuseppe Campari: From Mechanic to Racing Champion
07.06.20
Stories from the World of Pirelli
Vittorio Jano:
The Story of a Record-breaking Designer
22.04.20
Stories from the World of Pirelli
Ferrari and Pirelli:
A Long History of Victories
12.03.20
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Publishing projects

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Pirelli: Stories of Races
Skyscraper Stories
Industrial Humanism
Il Canto della fabbrica

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