Artificial Intelligence, finding the right tuning
A ‘toolbox’ has been published to help us better understand the everyday (not just business-related) choices made
This means choices made by humans and artificial intelligence, and the comparisons and contrasts between them. These contrasts are increasingly common and touch on multiple aspects of human and business action, and must be properly understood. Jacopo Paoletti, a manager and entrepreneur specialising in the digital economy and computer engineering at the crossroads of marketing, communication and technology, wrote the recently published book ‘AI Economy. Economia, impresa e umano nell’era dell’Intelligenza Artificiale’ (AI Economy: Business and Humans in the Age of Artificial Intelligence) in an attempt to understand the subject.
The questions the author answers are of this nature: what does the economy become when decisions are made by humans assisted by agents operating on data? And how does consumption change when products are offered based on statistical desire? In short, one must always question who really chooses and who really decides.
One possible answer begins with an observation: artificial intelligence is becoming what electricity was for industrial capitalism: an invisible infrastructure that reorganises everything it touches. It is not just a powerful technology, but a new condition of reality that affects the foundations of the economy, business, consumption and humanity.
The book therefore seeks to be a kind of toolbox, a guide to help readers better understand AI and its consequences, based on some firm principles: breadth of view, balance of treatment and absence of fear of tomorrow. Readers are guided through an interdisciplinary reflection on how AI is not only transforming the role of humans, but also macro- and microeconomic processes and the internal functions of various industries. Power, value, work, freedom, justice, the perception of time, desire, possibility and the categories that have informed our civilisation for centuries are reconsidered in light of new algorithmic logics. Numerous original contributions from entrepreneurs, managers, experts, professors and university researchers are also included in the book.
One of the introductory passages, written with economics in mind, is particularly notable: ‘True intelligence is not in domination, but in the fine tuning. And if we can tune into the rhythm of this new economy, perhaps we can not only understand it, but also steer it’.
AI Economy. Economia, impresa e umano nell’era dell’Intelligenza Artificiale
Jacopo Paoletti
Franco Angeli, 2025
A ‘toolbox’ has been published to help us better understand the everyday (not just business-related) choices made
This means choices made by humans and artificial intelligence, and the comparisons and contrasts between them. These contrasts are increasingly common and touch on multiple aspects of human and business action, and must be properly understood. Jacopo Paoletti, a manager and entrepreneur specialising in the digital economy and computer engineering at the crossroads of marketing, communication and technology, wrote the recently published book ‘AI Economy. Economia, impresa e umano nell’era dell’Intelligenza Artificiale’ (AI Economy: Business and Humans in the Age of Artificial Intelligence) in an attempt to understand the subject.
The questions the author answers are of this nature: what does the economy become when decisions are made by humans assisted by agents operating on data? And how does consumption change when products are offered based on statistical desire? In short, one must always question who really chooses and who really decides.
One possible answer begins with an observation: artificial intelligence is becoming what electricity was for industrial capitalism: an invisible infrastructure that reorganises everything it touches. It is not just a powerful technology, but a new condition of reality that affects the foundations of the economy, business, consumption and humanity.
The book therefore seeks to be a kind of toolbox, a guide to help readers better understand AI and its consequences, based on some firm principles: breadth of view, balance of treatment and absence of fear of tomorrow. Readers are guided through an interdisciplinary reflection on how AI is not only transforming the role of humans, but also macro- and microeconomic processes and the internal functions of various industries. Power, value, work, freedom, justice, the perception of time, desire, possibility and the categories that have informed our civilisation for centuries are reconsidered in light of new algorithmic logics. Numerous original contributions from entrepreneurs, managers, experts, professors and university researchers are also included in the book.
One of the introductory passages, written with economics in mind, is particularly notable: ‘True intelligence is not in domination, but in the fine tuning. And if we can tune into the rhythm of this new economy, perhaps we can not only understand it, but also steer it’.
AI Economy. Economia, impresa e umano nell’era dell’Intelligenza Artificiale
Jacopo Paoletti
Franco Angeli, 2025