So You Think You Know Milan?

Milano Says is a social community that has been telling the story of Milan in all its many facets since 2019, through channels that are followed by more than 200,000 subscribers. Published by Cairo, the guide explores the history, traditions, trivia and everyday life of a city that is all too often reduced to clichés: fog, the rat race, aperitivi along the Navigli, the Madonnina, and turnover figures. The book is an expression of a deep passion for the city and careful historical research into its hidden secrets and lesser-known corners. Its sections suggest a series of walking itineraries through the city, stopping off at places of particular interest. This is followed by detailed portraits of some of Milan’s main districts and its urban parks, as well as a section devoted to the history of some of its most iconic landmarks. These include the Pirellone, which reshaped the city’s skyline and became the symbol of Milan’s economic boom in the 1960s. There is also a small glossary of typical Milanese phrases and expressions. Then there are copious sections devoted to lesser-known stories and to research and new technologies created in Milan. These include the story of Pirelli, the first company to produce rubber articles in Italy, founded right in the heart of Milan. As you turn the pages, you will also come across QR codes that take you beyond print and into in-depth videos from Milano Says. This is a book for curious visitors, but also for passionate residents eager to discover something new.

E tu la conosci Milano?
Milano Says
Cairo, 2025