To mark Settimana della Cultura d’Impresa 2026 [Business Culture Week 2026], the annual event organised by Confindustria and Museimpresa under this year’s theme – which is that of the knowledge required to compete – the Pirelli Foundation is offering guided tours of its new exhibition From Project to Object: The Languages of Research and Art in the World of Pirelli. The exhibition shows how knowledge underpins business innovation, research and competitiveness, while highlighting how planning, design and communication help shape a company’s brand and the identity of its products.

Through archival documents, patents, photographs, graphic materials and iconic objects, visitors will follow the journey from initial idea to finished product, tracing the development of some of Pirelli’s most famous creations. These range from Bruno Munari’s Zizì monkey to the famous The Cal, and from archival documents relating to shoe soles, Lastex swimwear and groundbreaking rubber flooring to tyres for cars, motorbikes and bicycles. This journey through heritage and innovation shows how design – as a blend of research, engineering and vision – can drive growth and competitiveness, turning knowledge into future value.

From the Wunderkammer, or cabinets of curiosities, to the Historical Archive, and on to company publications and interactive digital displays, the exhibition illustrates the value of a business culture built on bringing different disciplines together: science and the humanities, technology and creativity, history and forward thinking.

The event will take place on Saturday 21 November, with five guided tours (at 10 and 11 a.m. and at 3, 4 and 5 p.m.), each lasting around 60 minutes. The 4 p.m. tour is designed for families with children.

Admission is free, but advance booking via the online form is required, as spaces are limited.